2010 Global Tire Market Study - DOC

							With its new Green Guide collection
 and ViaMichelin Travel, Michelin is
providing new services for travelers



               Press Kit
              March 2010




    Media Contact: + 33 1 45 66 13 43




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                                      Contents



Press Release
Michelin introduces a unique, worldwide services offer designed to ensure
travelers a successful trip

1. An unrivaled, fully aligned service offering to make traveling easier and more
enjoyable
     Resources for planning – and enjoying – a personalized trip
     A full range of complementary maps
     Dedicated content for each medium
     A personalized travel book for all situations

2. Travel.ViaMichelin.com: a new online platform for creating personalized trips
     A dedicated trip-planning section on the ViaMichelin site
     Functions adapted to individual needs
     Simple, intuitive navigation
     A unique travel book
     Travel.ViaMichelin.com: key figures

3. The MICHELIN Green Guide 2010: the collection for 21st century travelers
     A geographic rationale and micro-regions adapted to traveler expectations
     A new, clearer presentation
     Something for every budget
     An expanded catalogue
     Stars in the MICHELIN Green Guide: the keys to an enjoyable visit


Appendix 1: New Additions to the 2010 MICHELIN Green Guide Collection

Appendix 2: Michelin Facts and Figures

Appendix 3: About ViaMichelin

Appendix 4: The Travel Book




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                                                                                Press Release

                Michelin Introduces A Unique, Worldwide Services Offer
                   Designed To Ensure Travelers A Successful Trip

Tires and tire-related operations represent around 99% of the Michelin Group’s business.
Consequently, only approximately 1% is generated by maps and guides, digital content
provided by ViaMichelin, and licensed products managed by the Group’s worldwide Michelin
Lifestyle subsidiary.

While 1% may seem like an insignificant amount, these activities are nonetheless
fundamental for the Group as a whole since they represent nearly half a billion contacts with
the MICHELIN brand. Every year, hundreds of millions of clicks are recorded on the different
ViaMichelin websites and tens of millions of brand items – 30 million in 2009 – are sold,
including maps, guides and products developed by Michelin Lifestyle.

These activities represent key strengths for the Group. They are also essential since they
enable Michelin to be closer to its customers, understand them better, provide them with a
useful, high-quality service and create more frequent contacts with the brand in ways that
have nothing to do with tire purchases.

For while car owners don’t changes their tires once a month or even once a year, motorists
or travelers may need a Green Guide more often when preparing a weekend or longer trip or
a ViaMichelin itinerary or map when walking, biking or driving to a personal or business
appointment. They may need the advice of the MICHELIN guide when looking for the right
restaurant or hotel or a printed map when traveling by car. Or they may need an automobile
or bicycle accessory, or a pair of Babolat sports shoes with Michelin soles for better grip on
the tennis court or a pair of Umbro-Michelin football shoes, to mention just a few of the
products developed by Michelin Lifestyle.

Digital content – whether for the Web or for iPhone and Nokia mobile phones – and sports
equipment developed by Michelin teams serve as channels that build awareness and create
affinity with consumers who are younger than those long familiar with and loyal to the brand.

It all began with the brothers Edouard and André Michelin, the founders of the Michelin
Group, and their brilliant idea of preparing a small guide with a red cover – of which the 101st
edition has just been released – whose initial purpose was to “enable travelers to find food
and lodging.” But the guide was in fact much more than that.

The release of the first MICHELIN guide France, created by a tire maker looking to serve
customers and win their loyalty by making travel easier, would also be one of the key events
underpinning the development of the MICHELIN brand and the rapid growth of its tire
business. It would also naturally serve as the cornerstone for Michelin’s emergence as a
publisher of travel guides and information. Since 1900, the small manufacturing company
from central France has become a global tire company with worldwide operations and more
than 100,000 employees. The MICHELIN brand, known at first to just a few thousand
motorists, is now recognized by people around the world and pronounced in all languages.
Moreover, the emblematic MICHELIN Man is recognized by at least 70%* of all people in the
Group’s host countries.

Created at the dawn of the 20th century and now in its second century, the guide has for
more than 100 years been the source of inspiration for Michelin’s contributions to enhancing
mobility and developing tourism not only in France but in other countries as well.




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In 1919, for example, Michelin created its Itineraries Office – a sort of precursor to the
ViaMichelin website – that over the next 20 years would prepare more than two million
itineraries for travelers. In response to customer requests, Michelin sent detailed files free of
charge. These files listed possible stopovers, necessary precautions, local tourist attractions
and, of course, addresses of good hotels and restaurants as well as tire repair shops and
dealerships. Because of the intense demand for tourist information, the idea emerged of
creating a guide with the itineraries that were most often requested. This marked the launch
of very first MICHELIN tourist guide, which was quickly to become the MICHELIN Green
Guide.

The year 2000, and Michelin’s entry into the third millennium, represented a new turning
point that saw not only the founding of Michelin Lifestyle but also the integration of new
information technologies to further enhance Michelin’s tourist service offering with the
creation of ViaMichelin. In 2000, Edouard Michelin’s objective was for ViaMichelin to one day
be among Europe’s leading travel information services. Today, this has become a reality –
ViaMichelin is now a major player in the field.

While continuing to strengthen its relations with customers in 2010, Michelin is also
committed to moving to the next level, this time by making its travel service offering one of
the most innovative and comprehensive in the world.

The Group intends to achieve this goal by more closely aligning its printed publications –
maps, tourist guides and MICHELIN guides – with the ViaMichelin digital services offering,
thereby providing today’s traveler with access to the full range of Michelin’s highly reliable
tourist information. In other words, ViaMichelin and the MICHELIN Green Guide will together
open the doors to a large tourist information and services source, a database that has been
in the making for more than 100 years. This offer will bring together all content from the
MICHELIN Green Guide collection, which has been fully renewed for the occasion (see the
following pages), by integrating it with ViaMichelin’s digital technology. It will also include
restaurants from the MICHELIN guide selection, detailed maps, satellite photos and the route
calculator function already well known to Web users. In addition to this wealth of information,
the new offering will provide travelers with something totally new and unique – the possibility
of creating their own personalized travel books, enabling them to visualize the trip they’ve
dreamed of and see it unfold before their eyes. By year-end 2010, the offer will comprise 90
countries, thousands of destinations, 36,000 tourist sites, 57,000 restaurants and 100,000
hotels, with all information available in five languages. Other content and new features will be
added in the months and years ahead.

The new service provides Michelin’s present and future customers with a resource that
allows them to easily and enjoyably visualize and plan every aspect of their journey, from the
practical to the cultural.

At the same time, they will have regular access to content developed and certified by
Michelin as they pleasantly prepare their next trip – perhaps by car – and naturally one that is
fitted with MICHELIN tires.


*Michelin Man study conducted in 2008 by TNS Sofres in 11 countries in North America, Asia and
Europe.

                             Media Contact: + 33 1 45 66 13 43




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1. An unrivaled, fully aligned service offering to make
traveling easier and more enjoyable
       Resources for planning – and enjoying – a personalized trip

The European tourist market is undergoing deep-seated change, with the Internet
now playing a dominant role in travel planning. In Europe, 77% of people planning a
trip use the Internet as the main source of information1.

Aware of these behavioral changes, Michelin is offering travelers a unique travel-
planning service that leverages its more than ten years’ experience as a provider of
digital services designed to make traveling easier with the ViaMichelin site as well as
its expertise acquired in nearly a century of publishing tourist guides. This means that
travelers will have the added assurance that they can find Michelin-certified content
for each stage of their journey, both in print and online, so that they can plan a truly
personalized trip.

Travel.ViaMichelin.com supplies all the information needed for planning each stage in
a trip thanks to its extensive, multimedia content, ready-to-use tourist circuits and
interactive maps. The site also enables travelers to prepare and print their own
personalized travel book detailing each stage in their journey.

Both before departure and upon arrival, the MICHELIN Green Guide remains an
indispensable resource for planning a customized trip and gathering useful
information for one’s stay. By providing access to a deeper, broader range of data,
the Green Guide allows travelers to prioritize tourist sites and organize their stay
using theme-related entries and a more extensive selection of practical information.

       A full range of complementary maps

With its global coverage, Travel.ViaMichelin.com offers a wealth of trip-planning
tools, including a route calculator, detailed maps, satellite photos and the option to
conduct searches for tourist attractions based on a theme or by location, as well as
for hotels and restaurants.
These tools are further enhanced by the tourist site maps in the MICHELIN Green
Guide, which allow travelers to plot secondary itineraries leaving from towns and
cities chosen for the main route prepared online. Also provided are floor plans to
important monuments and museums, city street maps, and tourist maps that rank the
relative importance of the different attractions.

       Dedicated content for each medium

Travel.ViaMichelin.com and the MICHELIN Green Guide also feature complementary
content that is used differently. The website includes more photographs, which are
indispensable when selecting a destination, as well as audio and video content and
user feedback, thus providing a full range of information to help travelers make the

1
    Source: E-Travel Leisure de PhocusWright et PWC, 2009


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right choice. The Green Guide, for its part, features the entire Michelin selection of
tourist sites, as well as a sampling of hotels and restaurants tailored to each budget,
more detailed information on attractions and family activities, theme entries, an
agenda, a bibliography and architectural plans.

    A personalized travel book for all situations

In the end, the strong fit between Travel.ViaMichelin.com and the MICHELIN Green
Guide is intended to support the two key phases of the travel experience – planning
the trip and visiting the destination. Thanks to Travel.ViaMichelin.com, travelers can
locate a destination and view its main points of interest. They can then explore the
destination in more detail, with a more complete address book organized by price
category and a selection of recommended activities. Finally, they can print their own
personalized travel book, which will serve as the ideal complement to the MICHELIN
Green Guide once they reach their destination.




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2. Travel.ViaMichelin.com: a new online platform for
creating personalized trips
    A dedicated trip-planning section on the ViaMichelin site
Today, Michelin has endowed its ViaMichelin website with a full-fledged, themed
section dedicated to travel. Called Travel.ViaMichelin.com, it presents thousands of
destinations and practical information for reaching each of them and assistance in
preparing a personalized travel book that can be tailored to individual tastes and
desires.

Leveraging the Group’s ten years’ Internet experience with ViaMichelin, a leading
European travel services website, Travel.ViaMichelin.com provides especially rich
multimedia content, ready-to-use tourist circuits that can be personalized, and
interactive maps for each destination. This special section enables travelers to make
their own selection and organize each stage of their trip. The result is a printable,
personalized travel book that is the ideal complement to the MICHELIN Green Guide
once travelers have reached their destination.

The service is available in five languages (English, French, German, Italian and
Spanish) and by year-end 2010 will list thousands of destinations around the world.
The suggested itineraries prepared by the expert MICHELIN Green Guide teams
include both practical and cultural information for all must-see sites, as well as their
history and geographical features. In short, travelers will find everything they need to
organize a successful trip.

    Functions adapted to individual needs
A multi-criteria search engine allows visitors to the site to make their own selection
according to their tastes and expectations. Presentations of each tourist site, hotel or
restaurant include a description, photographs and useful information.

For each destination, a selection of the most important locations showcases not to be
missed cities, regions and tourists sites.

A package of contextual services makes it possible to book airline or train tickets,
rent a car, reserve a room in any of more than 100,000 hotels around the world,
purchase travel insurance or view local weather reports.

In addition to ideas and suggestions from Michelin editorial teams, the site also
includes comments about the tourist sites, restaurants and hotels from other online
users, which are helpful in choosing the right destination.

    Simple, intuitive browsing
Michelin has made browsing on Travel.ViaMichelin.com simple and intuitive. A single
interface provides information and services that enable site visitors to prepare their
trip with ready-to-use itineraries that can also be adapted to individual desires,


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budgets or time constraints. Eliminating the need for different sources of information,
Travel.ViaMichelin.com brings together everything the traveler needs, from the initial
planning stage through the end of the trip.

    A unique travel book

After choosing what to see and where to dine and sleep, travelers can then prepare
and print their own personalized travel book. Similar to the shopping cart on an e-
commerce site, the new function features easy-to-use, drag-and-drop technology.
The travel book is shown on an interactive map, with a route calculator indicating
each stage of the trip.

    Travel.ViaMichelin.com: key figures
Thousands of destinations around the world
90 countries covered
6,500 cities worldwide with descriptions, photographs, tourist information,
restaurants, hotels and more
5 languages
36,000 tourist sites worldwide from the MICHELIN Green Guide collection
57,000 restaurants worldwide from the MICHELIN guide
100,000 hotels worldwide
30,000 photographs
500 circuits worldwide
The online equivalent of 350 MICHELIN tourist guides




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3. The MICHELIN Green Guide 2010: the collection for 21st
century travelers
    A geographic rationale and micro-regions adapted to traveler
     expectations
Ease of use is the key idea underpinning the revamped MICHELIN Green Guide
collection for 2010. To make selected sites easier to locate, the editors have replaced
an alphabetical listing with a new presentation that follows a more natural geographic
rationale. Consequently, each destination is divided into micro-regions, making it
easier to move from one selected site to another according to a suggested
exploration itinerary.

    A new, clearer presentation
The MICHELIN Green Guide 2010 collection features a new, less vertical format. As
a result, the guides are not only easier to handle but also fit into bags and onto
shelves of all sizes. A new concept, based on reader feedback, has been introduced
to make them even more convenient to use and read. In particular, more space is
devoted to photographs that appeal to the five senses and more faithfully transport
readers to the site, allowing them get a feel for its special features. Serving as a true
travel companion, the MICHELIN Man is ever-present and is even depicted on the
three bookmarks included in each guide.

    Something for every budget
The MICHELIN Green Guide provides expert advice to guarantee readers an
enjoyable trip thanks to its selection of star-rated tourist attractions and suggested
itineraries. Evaluated by the collection’s editors and described in detail, the sites,
monuments, museums, hotels and restaurants presented in each guide cover all
price categories. The new edition Green Guide team classifies the various
establishments by price so that readers can get the most out of their travel budgets.

    An expanded catalogue

As of February 15, 2010, the MICHELIN Green Guide collection for France
comprises of 25 regional guides, of which 16 are updated in line with the new
concept. The collection of Green Guides to Europe and the rest of world covers 44
destinations, of which 14 are new to the collection and presented according to
the new concept: China, Guadeloupe, Martinique, Mexico, Mauritius & Rodrigues,
New York, New England, Rajasthan, Réunion, Sardinia, the Southwest United
States, Thailand, Turkey and Vietnam.

    Stars in the MICHELIN Green Guide: the keys to an enjoyable
     visit
A “star” rating system enables readers to immediately locate a destination’s most
outstanding sites, providing a starting point for planning an enjoyable visit.


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Leveraging their in-depth knowledge of the destination, the authors of each
MICHELIN Green Guide offer a choice of the most beautiful sites and rank them from
zero to three stars using clearly defined criteria and a totally independent selection
process. The “starred” attractions can be seen at a glance and are often included in
an itinerary traced on a general map of the destination on the inside front cover of
each Green Guide.


Country, Regional and Theme Green Guides
*** Worth the journey
** Worth a detour
* Interesting




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Appendix 1: New Additions to the 2010 MICHELIN Green
Guide Collection

Close-up on the collection in French
Attentive to providing readers with relevant information that meets their expectations,
the members of the MICHELIN Green Guide editorial team closely monitor emerging
tourist trends and practices. The MICHELIN Green Guide collection 2010 in French
includes 129 titles:
     26 Weekend Green Guides
     25 Regional Green Guides
     53 Green Guides for countries in Europe and the rest of the world
     9 City Green Guides (France)
     5 Theme Green Guides
     11 Local Green Guides

The Regional Green Guides are designed to meet growing demand for trips in
France, usually with the family and that are often limited to a single region. They
feature in-depth information and a large number of establishments. Suggested
itineraries are also included with many detailed town plans and maps.

In 2010, the Country Green Guides offer a selection of the most beautiful tourist
attractions in approximately 40 countries in Europe and around the world.

The Weekend Green Guide collection features an editorial content chosen
especially for short stays. With the addition of five new guides for France (Bordeaux,
Lyon, Marseille, Montpellier and Nantes) and nine for Europe and the rest of the
world (Barcelona, Edinburgh, Madrid, Marrakech, Rome, Seville, Stockholm, Tunis
and Vienna), the collection will comprise a total of 26 titles this year. Their pocket
format and distinctive page layout give the Weekend Green Guides a very distinctive
look. Their content focuses on essentials, leveraging Michelin’s expertise in
selecting the best addresses and making maps.

The City Green Guide collection targets short-stay travelers looking to explore a
major city.

The collection Theme Green Guides offers turnkey solutions for weekends and other
stays that enable travelers to see France in a different light.

Each Local Green Guide focuses on a French department or other small area, with
the goal of showcasing little-known tourist destinations. These concise, pocket-size
guides take a theme-oriented approach to the area covered.


New additions to the 2010 Michelin Green Guide collection in French

The Green Guide                         Alsace, Lorraine
                                        Aquitaine
                                        Auvergne
                                        Bretagne


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                                        Châteaux de la Loire
                                        Chine, Hong-Kong
                                        Corse
                                        Côte d'Azur
                                        Guadeloupe*
                                        Languedoc-Roussillon
                                        Lyon, Drôme, Ardèche
                                        Martinique*
                                        Maurice Rodrigues*
                                        Mexique
                                        Midi Toulousain
                                        New-York*
                                        Normandie, Cotentin
                                        Nouvelle-Angleterre
                                        Paris
                                        Pays basque et Navarre
                                        Périgord, Quercy, Dordogne Lot
                                        Poitou, Charentes, Vendée
                                        Provence
                                        Rajasthan *
                                        Réunion*
                                        Rio de Janeiro**
                                        Sardaigne
                                        Sud-Ouest Américain
                                        Thaïlande
                                        Turquie*
                                        Vietnam *
The Week-End Green Guide                Barcelone
                                        Bordeaux
                                        Edimbourg
                                        Lyon
                                        Madrid*
                                        Marrakech, Essaouira
                                        Marseille
                                        Montpellier
                                        Nantes
                                        Rome
                                        Séville*
                                        Stockholm
                                        Tunis
                                        Vienne

* New publication to be released in October
** New publication to be released in May




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New additions to the 2010 Michelin Green Guide collection in English
The Green Guide collection is pursuing its global development in 2010. More than
just translations, the guides are carefully adapted to the habits and customs of their
target readers. Supported by the Michelin Group’s global scope, the Green Guides
have local editorial teams in several countries, such as Spain, Italy, the United
Kingdom and China.

In 2010, the Michelin Green Guide collection comprises 325 titles in ten languages
(Chinese, Dutch, English, French, German, Italian, Polish, Romanian, Russian and
Spanish) and sold in nearly 100 countries. More than two-thirds of them are
published in languages other than French.

New publication
Alsace Lorraine Champagne
California
Canada
Châteaux of the Loire
Dordogne Berry Limousin
France
French Atlantic Coast
French Riviera
Great Britain
Italy
Languedoc Roussillon, Tarn Gorges
London
New York City
Normandy
Northern France and the Paris
Region
Provence
Rome
Spain
The Wine regions of France
Tuscany

to be released in April




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Appendix 2: Michelin Facts and Figures
For more than a century, Michelin has dedicated its expertise and innovation to
enhancing the mobility of people and goods around the world.


1889: Founding of Michelin et Cie.
1891: Michelin files its first patents for removable and repairable tires.
1895: Michelin introduces Éclair, the first car to be fitted with pneumatic tires.
1898: “Birth” of Bibendum, the MICHELIN Man.
1900: First MICHELIN Guide published.
1905: Introduction of the Michelin Sole tread with hobnails to improve tire grip and
durability.
1919: Itineraries Office founded.
1910: First 1/200,000 scale MICHELIN road map published.
1913: Michelin invents the removable steel wheel.
1923: First MICHELIN low pressure car tire (2.5 bar).
1926: Michelin creates its first Green Guide for tourists.
1930: Michelin files a patent for the integrated tube tire.
1938: Michelin introduces Metalic, the first truck tire with a steel casing.
1946: Michelin invents the radial tire.
1959: Michelin introduces the first radial tire for earthmovers.
1979: The MICHELIN radial tire wins the Formula One championship.
1981: The MICHELIN X Air is the first radial aircraft tire.
1989: Michelin launches the first online travel itinerary service, on France’s Minitel
teletext network.
1993: Michelin invents the new C3M tire manufacturing process.
1992: Launch of the fuel-efficient MICHELIN Energy™ tire.
1995: The US space shuttle lands on MICHELIN tires.
1996: Michelin invents the vertically anchored PAX System tire.
1998: The first Challenge Bibendum, the world’s leading clean vehicle event – The
Michelin Man’s 100th birthday.
2000: MICHELIN Man voted best symbol of all time by an international jury.
2001: MICHELIN introduces the world’s largest earthmover tire – Launch of the
ViaMichelin website.
2002: Information from MICHELIN travel guides integrated into onboard
navigation systems.
2003: Launch of MICHELIN brand automotive accessories.
2004: New corporate signature introduced: “MICHELIN, a better way forward” –
Launch of the MICHELIN XeoBib, the first agricultural tire that operates at a constant
low pressure.
2005: ViaMichelin begins to provide traffic information in France – Michelin
provides tires for the new Airbus A-380 aircraft – Launch of the MICHELIN Power
Race, the first dual-compound racing tire approved for road use.
2006: Michelin revolutionizes truck tires with “MICHELIN Durable Technologies”.
2007: Launch of the new MICHELIN ENERGY™ Saver tire, which reduces fuel
consumption by nearly 0.2 liters per 100 kilometers, thereby lowering carbon
emissions by 4 grams per kilometer.
2008: Introduction of the new MICHELIN X ENERGY ™ SAVERGREEN truck tire –
MICHELIN local maps integrate a satellite relief background.


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2009: 100th edition of the MICHELIN guide France
2010: Restaurants in the MICHELIN guide and traffic information made
available on iPhone, and information in the MICHELIN travel guides made
available on Nokia telephones. MICHELIN Pilot Sport 3 tire introduced in
replacement markets – Launch of Michelin’s new travel solution pooling the
resources of the new MICHELIN Green Guide collection and the ViaMichelin online
platform – Michelin celebrates 100 years of map-making.


Michelin Key Figures
Founded:                  1889
Production facilities:    72 plants in 19 countries
Number of employees:      109,000 worldwide
Technology Center:        More than 6,000 researchers on three continents: North
                          America, Europe and Asia
Annual R&D budget:        More than €500 million
Annual output:            Around 150 million tires produced and over 10 million
                          maps and guides sold in more than 170 countries
2009 net sales:           €14.8 billion




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Appendix 3: About ViaMichelin

A wholly owned Michelin Group subsidiary, ViaMichelin designs, develops and markets
digital products and services that enhance mobility.

Available in eight languages, the www.ViaMichelin.com website offers a wide range of
information for people making travel plans to all countries in Europe and North America, as
well as to parts of Asia and Africa. The site receives more than 400 million visits a year.

A full-fledged travel assistance portal, ViaMichelin’s success is due largely part to its highly
practical interactive information function as well as to its travel and tourist-related content,
which includes street plans, itinerary calculators, clickable itineraries on maps, high definition
aerial and satellite photos, five-day weather forecasts, traffic information on request and real-
time hotel bookings for more than 100,000 establishments around the world.

In addition to these convenient services, the site has added an important new trip planning
function with the creation of www.Travel.ViaMichelin.com.

ViaMichelin also offers applications enabling iPhone and other mobile phone users to access
Michelin guide information on restaurants in Europe as well as real-time traffic reports for
France.

An agreement with Nokia allows mobile phone users with the latest version of Ovi Maps to
access a wealth of information about hotels, restaurants and tourist sites selected in
MICHELIN guides.

As France’s leading provider of real-time traffic information with more than 1.5 million users
since 2005, ViaMichelin currently supplies leading carmakers and GPS manufacturers.
MICHELIN travel guide information is also available to motorists via onboard navigation
systems.

ViaMichelin also markets geolocation solutions for businesses – especially useful for
companies with sales networks – via the Internet, integrated navigation systems, portable
GPS devices, mobile phones and paper printouts.

ViaMichelin: key figures and dates
A wholly owned Michelin Group subsidiary, launched in May 2001
Subsidiaries set up in Frankfurt, London, Madrid and Milan in 2001 and 2002
More than 100 employees in Europe

2001: Launch of the ViaMichelin website.
2002: Information from MICHELIN travel guides integrated into onboard navigation systems.
2005: Michelin begins to provide traffic information in France.
2009: Information in the MICHELIN travel guides made available on iPhone and Nokia
telephones.
2010: Launch of Travel.ViaMichelin.com

The ViaMichelin.com website

Launched in May 2001
Europe’s second-ranked map site1
25 million unique visitors – an all-time high – recorded in July 2009 and 20 million visitors a
month on average
400 million visits a year


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8 languages: Dutch, English, French, German, Italian, Polish, Portuguese and Spanish
1
 Top European map sites by unique visitors in Europe, age 15 and over - December 2009 - Total
Europe - home and work locations (excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs) – Source: comScore.

Travel.ViaMichelin.com

Worldwide coverage: thousands of destinations in 90 countries.
5 languages: English, French, German, Italian and Spanish.




                                               17
Appendix 4: The Travel Book




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