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              Society of American Business Editors and Writers
              STRATEGIC PLAN IMPLEMENTATION GRID
            Approved by Board of Governors and endorsed by membership in May 2007




Executive Summary
This document is the result of the SABEW Board of Governors' recent work to create a five-year strategic plan.
The plan includes a mission statement, a vision statement, core values and a step-by-step grid for implementing the plan.
We are circulating this plan and publishing it on the SABEW web site to solicit feedback from members. The plan will be presented at the SABEW annual conference in Anaheim.


Mission Statement
“To define and inspire excellence in business journalism.”

Proposed vision statement
“The Society of Business Editors and Writers believes in the highest ethical standards for our profession, fostering outstanding journalism that challenges
the powerful and serves the public interest. To achieve this, we harness technology and expertise to provide quality services designed to equip
the business journalism community to embrace change.”


Core Values

  Career development
  Service and accountability
  Embrace change
  Public service
  High ethical standards

Organizational Themes

Key components of our vision for 2012
 Be high profile and cutting edge
 Increase our membership, embrace all media/technology
 Increase our revenues
 Provide state-of-the art education
 Provide expanded services to our members
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GOALS
                     1.    Provide relevant and world class services and programs                                            Rankings:         2007/08 = 1
                     2.    Increase and diversify membership                                                                                   2008/09 = 2
                     3.    Develop the resources to finance the growth                                                                         2009/10 = 3
                     4.    Strengthen board and staff capacity                                                                                 2010/11 = 4
                                                                                                                                               2011/12 = 5


GOAL 1. Provide relevant and world class services and programs
Objectives & Strategies                                                       Responsibility                                 Priority Ranking Timing Start/End


ACTION STEPS:
A. Provide state of the art education (web cast and program expansion)
   1. Add practical approach/conf sessions for web reporters                  Exec Dir/SABEW Chair/Educ Cmte/Training Cmte          1             2007/08
   2. Contract with program specialist to design online training modules;
   test and implement                                                         Exec Dir/SABEW Chair/Educ Cmte/Training Cmte          2             2008/09
   3. Develop international program                                           Exec Dir/SABEW Chair/Educ Cmte/Training Cmte          3             2009/10
   4. Implement international program in test region                          Exec Dir/SABEW Chair/Educ Cmte/Training Cmte          3             2009/10


B. Increase professional development services
   1. Network through SABEW branches and partner with journ. organizations    Exec Dir/SABEW Chair/Educ Cmte                        1             2007/08
   2. Improve listserv                                                        Exec Dir/SABEW Chair/Educ Cmte                        2             2008/09
   3. Hold job fairs at annual conference                                     Exec Dir/Mktg Coord                                   2             2008/09
   4. Hold local events such as receptions with speakers                      Exec Dir/Mktg Coord                                   2             2008/09
   5. Establish mentor program                                                Exec Dir/Mktg Coord                                   2             2008/09
   6. Expand existing job bank for freelancers                                Exec Dir/Mktg Coord                                   2             2008/09
   7. Implement international road show and further program enhancements      SABEW Chair                                           3             2009/10
   8. Create 3 affinity groups                                                Exec Dir/SABEW Chair/Educ Cmte                        1             2007/08


C. Enhance advocacy and communications
   1. Survey for membership satisfaction                                      Staff/Membership Cmte/Communications Cmte             1             2007/08
   2. Hold web-based forums                                                   Staff/Communications Cmte                             2             2008/09
   3. Challenge our own industry                                              Staff/Membership Cmte                                 5             2011/12
   4. Advocate globally business news                                         SABEW Chair                                           3             2009/10
   5. Enhance program evaluation and track customer satisfaction              SABEW Staff/Conf & Workshop Cmte/Membe Cmte           1             2007-08



D. Improve and expand award programs
   1. Ensure our awards evolve with changing industry                         SABEW Staff/Awards Cmte                               3             2010/11
   2. Designate awards to foreign journalists                                 SABEW Staff/Awards Cmte                               3             2009/10
   3. Create grants to foreign journalists (variable cost)                    SABEW Staff/Awards Cmte                               4             2010/11
   4. Expand BIB Categories                                                   SABEW Staff/Membership Cmte                           1             2007/08
      a. Broadcast                                                            SABEW Staff/BIB Committee                             1             2007/08
      b. Trade                                                                SABEW Staff/BIB Committee                             2             2008/09
      c. Online                                                               SABEW Staff/BIB Committee                             3             2009/10


E. Consider Certification Program                                             Exec Dir/SABEW Chair/Educ Cmte/Training Cmte          3             2009-10




                                                                                                                                                                 3
GOAL 2. Increase and diversify membership
Objectives & Strategies                                              Responsibility                             Priority Ranking Timing Start/End




Increase membership
     to 4300 by 2012 with 430 foreign members                        Exec Dir/Mbr Coordinator/Membership Cmte
    5% in 2007/08                                                    Exec Dir/Mbr Coordinator/Membership Cmte          1             2007/08
    5% in 2008/09                                                    Exec Dir/Mbr Coordinator/Membership Cmte          2             2008/09
    3% in 2009/10                                                    Exec Dir/Mbr Coordinator/Membership Cmte          3             2009/10
    3% in 2010/11                                                    Exec Dir/Mbr Coordinator/Membership Cmte          4             2010/11
    5% in 2011/12                                                    Exec Dir/Mbr Coordinator/Membership Cmte          5             2011/12


     Membership Dues Increase
    0% increase in 2007/08
    0% increase in 2008/09
    3% increase in 2009/10                                           Exec Director/Fiscal Analyst                      3             2009/10
    4% increase in 2010/11                                           Exec Director/Fiscal Analyst                      4             2010/11
    5% increase in 2011/12                                           Exec Director/Fiscal Analyst                      5             2011/12


Action Steps:
A. Reach out to trade publications, broadcast, online, freelancers   Membership coordinator/membership cmte            1             2007/08


B. Recruit non-SABEW members among newspapers                        Membership coordinator/membership cmte            1             2007/08


C. More organized outreach from membership committee                 Membership coordinator/membership cmte            1             2007/08
   1. Hold membership receptions and lunches


D. Organize local/regional chapters                                  Membership coordinator/membership cmte            2             2008/09


E. Generate membership from SABEW affinity groups                    Membership coordinator/membership cmte            2             2008/09
    (bloggers, freelancers, internet editors)

F. Create taskforce to consider renaming organization
   to appeal to foreign journalists                                  Exec Dir/BOG/Special Committee                    2             2008/09


G. Increase retention rate (inform current members they are
   members, have ability to email all, enhance                       Webmaster/Membership Coord/Comm Cmte              1             2007/08
   communications with members such as going back to
   print TBJ)


H. Invite foreign journalists to join SABEW
   1. Design marketing materials to recruit foreign journalists      Marketing Coord/Communications Cmte               3             2009/10




                                                                                                                                                    4
GOAL 3: Develop the resources to finance SABEW growth
Objectives & Strategies                                                                     Responsibility                                    Priority Ranking Timing Start/End


Action Steps:
A. Formalize board responsility for giving
  1. Develop 100% board commitment through job descriptions, setting an annual board goal   Exec Dir/Fiscal Analyst/BOG                              1             2007/08
                                                                                                                                                     2             2008/09
                                                                                                                                                     3             2009/10
                                                                                                                                                     4             2010/11
                                                                                                                                                     5             2011/12


B. Increase revenues

  1. Increase membership dues
     (membership dues will remain at current level until 2009)
     a. in 2009/10 (3%)                                                                     Exec Dir/Fiscal Analyst/Exec Cmte                        3             2009/10
     b. In 2010/11 (4%)                                                                     Exec Dir/Fiscal Analyst/Exec Cmte                        4             2010/11
     c. In 2011/12 (5%)                                                                     Exec Dir/Fiscal Analyst/Exec Cmte                        5             2011/12


  2. Increase number of members
      a. 5% in 2007/08                                                                      Exec Dir/Membership Coord/Marketing Coord/BOG            1             2007/08



      b. 5% in 2008/09                                                                      Exec Dir/Membership Coord/Marketing Coord/BOG            2             2008/09
      c. 3% in 2009/10                                                                      Exec Dir/Membership Coord/Marketing Coord/BOG            3             2009/10
      d. 3% in 2010/11                                                                      Exec Dir/Membership Coord/Marketing Coord/BOG            4             2010/11
      e. 5% in 2011/12                                                                      Exec Dir/Membership Coord/Marketing Coord/BOG            5             2011/12


   3. Increase conference/workshop attendance and registration prices
      (conference/workshop registration will remain at current level until 2009)
     a. 4% attendance in 2007/08; registration fees remain same                             Conf Coordinator/Conference Cmte/Education Cmte          1             2007/08
     b. 4% attendance in 2008/09; registration fees remain same                             Conf Coordinator/Conference Cmte/Education Cmte          2             2008/09
     c. 2% attendance and 2% registration prices in 2009/10                                 Conf Coordinator/Conference Cmte/Education Cmte          3             2009/10
     d. 2% attendance and 3% registration prices in 2010/11                                 Conf Coordinator/Conference Cmte/Education Cmte          4             2010/11
     e. 4% attendance and 4% registration prices in 2011/12                                 Conf Coordinator/Conference Cmte/Education Cmte          5             2011/12


   4. Increase exhibitor registrations by 1/year and advertising 3% annually                Conf Coord/Marketing Coord/Conf Cmte                     1             2007/08
                                                                                            Conf Coord/Marketing Coord/Conf Cmte                     2             2008/09
                                                                                            Conf Coord/Marketing Coord/Conf Cmte                     3             2009/10
                                                                                            Conf Coord/Marketing Coord/Conf Cmte                     4             2010/11
                                                                                            Conf Coord/Marketing Coord/Conf Cmte                     5             2011/12



    5. Increase conference sponsorships by 3% annually                                      Mktg Coord/Exec Dir/Conf Cmte/BOG                        1             2007/08
       (subscribe to service for online donations to add to SABEW website                   Mktg Coord/Exec Dir/Conf Cmte/BOG                        2             2008/09
                                                                                            Mktg Coord/Exec Dir/Conf Cmte/BOG                        3             2009/10
                                                                                            Mktg Coord/Exec Dir/Conf Cmte/BOG                        4             2010/11
                                                                                            Mktg Coord/Exec Dir/Conf Cmte/BOG                        5             2011/12

     6. Fundraising testimony at award luncheon                                             Exec Dir/BOG                                             1             2007/08




                                                                                                                                                                                  5
GOAL 3: Develop the resources to finance SABEW growth
Objectives & Strategies                                                                     Responsibility                                 Priority Ranking Timing Start/End


Action Steps:

    7. Increase BIB income by creating additional categories
        a. Add broadcast category                                                                                                                 1             2007/08
        b. Add trade                                                                                                                              2             2008/09
       c. Add online/multimedia                                                                                                                   3             2009/10


     d. Increase # of entries and increase entry fees:
        1. 5% more entries and no change in entry fees in 2007/08                           Marketing Coord/BIB Cmte/Communications Cmte          1             2007/08
        2. 5% more entries and no change in entry fees in 2008/09                           Marketing Coord/BIB Cmte/Communications Cmte          2             2008/09
        3. 3% more entries and 3% fee increases in 2009/10                                  Marketing Coord/BIB Cmte/Communications Cmte          3             2009/10
        4. 3% more entries ansd 4% fee increases in 2010/11                                 Marketing Coord/BIB Cmte/Communications Cmte          4             2010/11
        5. 5% more entries and 5% fee increases in 2011/12                                  Marketing Coord/BIB Cmte/Communications Cmte          5             2011/12


  8. Increase communications revenue


      a. increase advertising revenue in TBJ and online                                     Exec Dir/Mktg Coord/Exec Cmte                         1             2007/08
                                                                                            Exec Dir/Mktg. Coord/Comm Cmte                        2             2008/09
                                                                                            Exec Dir/Mktg. Coord/Comm Cmte                        3             2009/10
                                                                                            Exec Dir/Mktg. Coord/Comm Cmte                        4             2010/11
                                                                                            Exec Dir/Mktg. Coord/Comm Cmte                        5             2011/12
  9. Increase grant revenue
     $100,000 Challenge grant 2008 with required matching $100,000 in 2008 and 2009 donations
     $30,000 in each of 2009 and 2010 from Hechinger and Commonwealth

    a. Target large media for major gifts                                                   Exec Dir/Exec Cmte                                    1             2007/08



    b. Hire a professional fundraiser                                                       Exec Dir/Exec Cmte                                    2             2008/09




    c, Sell SABEW's public service goal to donors                                           Exec Dir/Exec Cmte                                    2             2008/09
        and foundations

    d. Mobilize retired luminaries to fundraise
       1. Create fundraising advisory committee                                             Exec Dir/Nominating Cmte/Exec Cmte                    1             2007/08


    e. Change the culture of the board beyond a
        service board
        1. Educate potential candidates with realistic                                      Exec Dir/Exec Cmte                                    2             2008/09
            expectations about serving/prepare written
            materials to give to candidates




                                                                                                                                                                               6
GOAL 3: Develop the resources to finance SABEW growth
Objectives & Strategies                                                            Responsibility                               Priority Ranking Timing Start/End


Action Steps:
    f. Better recognition for those who give
      1. Prominent recognition on website and TBJ including photo of donors        Exec Dir/Mktg Coord/Comm Cmte/Develop Cmte          1             2007/08
      2. Celebrate success periodically                                            Exec Dir/Marketing Coord


    g. Plan an endowment drive in years one and two                                Exec Dir/Mktg Coord/Develop Cmte                    1             2007/08
       and implement later                                                         Exec Dir/Mktg Coord/Develop Cmte                    2             2008/09



    h. Building on work already done, set ethical standards for corporate giving   Exec Dir/Develop Cmte/BOG                           1             2007/08




                                                                                                                                                                    7
GOAL 4. Strengthen board and staff capacity
Objectives & Strategies                                                                          Responsibility                       Priority Ranking Timing Start/End


ACTION STEPS:
A. Staffing Issues


   1. Hire 2 part time staff positions (membership coord & conf coord)                           Exec Dir/Fiscal Analyst                     1             4/1/2007




   2. Reclassify marketing coordinator to a higher level position                                Exec Dir/Fiscal Analyst                     1             1/1/2008




   3. Establish full time position for webmaster at higher level                                 Exec Dir/Fiscal Analyst                     1             1/1/2008



B. Consider need to change bylaws
  1. Explore any changes needed in the makeup of the BOG                                         Exec Dir/Nominating Cmte/Exec Cmte          1             2007/08
  2. Explore the creation of specific board positions for GOB (reps from small, medium, large,   Exec Dir/Nominating Cmte/Exec Cmte          1             2007/08
     giant, online, trade, broadcast, news services, prior marketing
     skills; each member should be a billboard for SABEW)



C. Create a Governance Committee                                                                 Exec Dir/Board of Governors                 1             2007/08
   1. Review bylaws every 6 months and recommend changes, examine a possible
       2 year presidency; board voting system, and focus on improving board performance


D. Consider diversify board composition
  1. Include outside newspaper industry and outside U.S; ensure                                  Exec Dir/Nominating Cmte/Exec Cmte          2             2008/09
     regional representation on the board and the commitment
     of the largest news organizations.


E. Reconsider the Executive Committee role                                                       Exec Dir/BOG                                1             2007/08
  1. Consider creation of exploratory committee to review duties


F. Consider adding new committees or restructure existing committees                             Exec Dir/Exec Cmte/BOG                      1             2007/08
   Consider creating award committee, board member resource, buddy system, blog, brain trust exchange




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