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Marketing Plans

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					                                      Marketing Plans
                                         Evaluation
                                1-5 rating, 5 being strongest

               Base____________________                   Date_____________
Executive Summary
______Points
Consist of identification areas for improvement and expansion in marketing, promotion,
advertising and awareness of services facilities, activities and events. Offers goals and
objectives for achieving a more comprehensive, long-term strategic approach to making
customers aware of Services offered throughout the base. Concentrates on how managers and
marketing are interacting in order to guarantee successful outcomes in terms of creating greater
consumer awareness. Is followed closely and is a working document and is adaptable to realistic
business scenarios.

Overview
______Points
A story about the organization that sums it all up

Mission
______Points

Vision
_____Points
Where do they see the organization going

Core Values
_____Points
Caring service, courtesy, quality, responsive, etc.

Product and Positioning
_____Points
What is the product and the goal behind the product? How are they positioning the product to
ensure maximum quality is being presented to the customer

Tagline
_____Points
slogan-message behind the name

Marketing Analysis
_____Points
How are they researching the market

Situation Analysis
_____Points


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History and market trends of product
_____Points

Competition
_____Points
How is competition looked at and are they competitive

Weakness of Events
_____Points
Are constraints that restrict product noted and are there established goals to get past them

Strenghs
_____Points
What are the strengths within the market place and the plan to put them up front to their target

Opportunities
_____Points
What are the opportunities to customers and what is the plan to market that to the customer

Threats
_____Points
Are threats that limit services to customers noted and is there a plan to over come

Weakness that customer' discuss the most
_____Points
Utilizing Corporate Prism and Customer Feedback

Marketing Strategy
_____Points
What is the strategy to keep the customer aware of product

Objectives and Goals
_____Points
What are the goals to achieve customer satisfaction

Financial
_____Points
What are the financial trends with product and projections

Advertising Strategy
_____Points
What is the plan to reach the market

Style
_____Points
What is the advertising style



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Employee Incentives & Training
_____Points

Plan to keep marketing plan a living breathing document
_____Points

Tracking
_____Points
Plan to track marketing plan status




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