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					Major Project Proposal




Insureaseni
   Colin McGerty




Colin McGerty – B00347588   Year 4 IMD
Major Project Proposal



Table of Contents
1.0 Lift Pitch
1.1 Summary

1.2 Target Market

1.3 Research Summary

1.4 Technologies Used

1.5 Conclusion

2.0 Wire Frames

3.0 Site Maps

4.0 Gantt Chart Semester 1

4.1 Gantt Chart Semester 2

5.0 Content Audit

5.1 Content Audit Diagram

6.0 Research

6.1 Further Research

6.2 More Research

7.0 Bibliography

8.0 Questionnaires

8.1 Questionnaire Results




Colin McGerty – B00347588    Year 4 IMD
Major Project Proposal


1.0 Lift Pitch:
An unbiased car insurance information site will be created for people who need car
insurance or are renewing their car Insurance in Northern Ireland. This site will provide
excellent information that will save them time and a substantial amount of money; it will
also fuel them with excellent knowledge about car insurance. (52 words)

1.1 Summary:
This web site will provide people with useful information that will save them money on their
car insurance. It will do this by letting the end user know who the right insurance company
is for them depending on their gender, age, location, years on licence etc. The site will also
provide information about car insurance e.g. explain different terms that people may not be
familiar with. The site will choose the cheapest and best insurance company for the user. A
list of all the top insurance companies will be shown on the site. Pros and cons of each
insurer will be provided to the end user for them to get a better overview of the insurer.
Information will be provided to different age groups e.g. 18-21 year olds 21-25 years olds
etc. There will also be space on the web site for insurance companies to advertise their
service which will generate a bit of revenue for me. Users on the web site will be able to
interact with other people on the site, where they can talk about insurance. They will find
out pros and cons of insurance companies from an unbiased view with the help of this
forum/chat room. Main benefits and added extras of each insurer will be outlined. Overall
the site will provide a great service to people who are renewing or looking for new
insurance where they will gain relevant knowledge about insurance while also saving time
and money. (243 words)

1.2 Target Market:
My target audience can range from the age of 18 to 90 as most insurance companies insure
this age range. Male and female will be targeted. I suppose my main target will be ranging
from the age of 18 to 25 as this is the age group generally insurance companies tend to
return colossal premiums. I will be giving this age group and other age groups tips and hints
on how to reduce their premiums. Chat rooms will also be set up for age groups on the site.
The site will be aimed at people living in Northern Ireland only. (100 words)




Colin McGerty – B00347588                                                             Year 4 IMD
Major Project Proposal


1.3 Research Summary:
Relevant research was carried out for this project, both primary & secondary.
Questionnaires were made up and passed round to friends, family, previous employers and
random people off the street. The results were great. People thought that the web site I am
creating will be extremely beneficial to the insurance industry. Some said they would use my
web site as they don’t have a clue about insurance. Others say the forum/chartroom is an
excellent idea where people can exchange their ideas about insurance. Other forms of
research carried out were from the Internet, I was searching for a site similar to the site I am
designing. To my surprise I did not find one so this meant my site would be the first of its
kind which would give it its uniqueness. I am now following top insurers on twitter like
Hibernian Aviva, Axa and an insurance aggregator site compareni.com to get all the updates
which I will post on the site regularly so people get the most up to date information. Other
sources which were useful while carrying out my research were Facebook, the library,
newspapers, magazines and articles/journals on insurance. (192 words)

1.4 Technologies Used:
For this project I am going to learn a new language/programme. I have been looking into
jQuery and PHP these past few weeks. PHP will make the site more interactive. A star rating
for each insurer will be added for people to get a better view of the company. Other
programmes that will be used in aiding the creation of the web site will be; Adobe
PhotoShop, Flash and Flex. The languages that I will use are; jQuery, Ajax, PHP for user
interaction along with JavaScript. I will touch on all of these languages to get the best out of
the site. (102 words)

1.5 Conclusion:
Over all I have an excellent idea of what I want my final project to look like. With the aid of
wire frames and site maps I can see the web site coming together nicely. I will update the
Gantt chart every week where I will set up and meet milestones which will also keep me on
track. The Gantt chart that I am using at the moment has surely kept me on track and it has
helped me meet important deadlines. I am really looking forward to starting this project as
it really excites me to think that this site is going to help so many people with their car
insurance and save them money. I am also looking forward to learning new programmes



Colin McGerty – B00347588                                                              Year 4 IMD
Major Project Proposal


and languages which will help me later on in my design career. I will put 100% effort into the
creation of this web site. (149 words)




Colin McGerty – B00347588                                                          Year 4 IMD
Major Project Proposal


                                      Appendices
2.0 Wire Frames:                                                               Header

                                      Homepage

                            Bg colour = grey/black     Link colour = white, hover over = blue
  Logo goes
    here
                              Link1    Link2   Link3       Link4      Link5       Link6

               Strap line goes here – colour of this div will be
                                  light blue



            Main content goes here – colour of this div will be
                      white with black/grey text.


                  About info goes here. A little about the
               background of the site and how it came about


              Twitter feed from people who are using the site
              and twitter feed from insurance companies also
                                 goes here.

                A scroll bar with images of the insurance
             companies logos which are mentioned on the site


      Footer will be placed here with the logo and a scroll feature of
      all the insurance sites the website holds. The footer will have a
                           grey background colour.

   Footer
Colin McGerty – B00347588                                                     Year 4 IMD
Major Project Proposal


                              Insurance Companies

                            Bg colour = grey/black         Link colour = white, hover over = blue
  Logo goes
    here
                              Link1     Link2      Link3       Link4      Link5       Link6

               Random fact about an insurance company will go here on every
              other site or quotes from people who have saved insurance with a
                                  certain insurer will go here




       Logo of each insurance company goes here in
        tabular form. These logos are to a separate
               page about them. See below:


       Logo                     Logo                       Logo                      Logo




       Logo                     Logo                       Logo                      Logo




      Footer will be placed here with the logo and a scroll feature of
      all the insurance sites the website holds. The footer will have a
                           grey background colour.




Colin McGerty – B00347588                                                         Year 4 IMD
Major Project Proposal


               Insurance Companies separate page each

                            Bg colour = grey/black         Link colour = white, hover over = blue
  Logo goes
    here
                              Link1    Link2       Link3       Link4      Link5       Link6

             Room for the insurance company to advertise here. Special offers
                                   can go here either.




      This space will be dedicated to the insurance
      company for them to sell themselves. Twitter
      feeds from the companies can also be posted
                          here.

        Star rating system                          User comments will
           will go here.                            go either alongside
                                                      the star rating
                                                     system or below.


      Footer will be placed here with the logo and a scroll feature of
      all the insurance sites the website holds. The footer will have a
                           grey background colour.




Colin McGerty – B00347588                                                         Year 4 IMD
Major Project Proposal


            Insurance Companies benefits, pros and cons

                            Bg colour = grey/black     Link colour = white, hover over = blue
  Logo goes
    here
                              Link1   Link2    Link3       Link4      Link5       Link6

            Explanation of what’s on this page goes here




      Benefits & added features of each insurer will
      be placed in a table with a tick or an x beside
      each company to show if they give the added
                     feature/benefit.

         Information on who is the right insurer for
             certain age groups will go here. E.g.
                                 18-25 years olds
                                 25-30 year olds

      Footer will be placed here with the logo and a scroll feature of
      all the insurance sites the website holds. The footer will have a
                           grey background colour.




Colin McGerty – B00347588                                                     Year 4 IMD
Major Project Proposal


                                      Tipz & Hintz

                            Bg colour = grey/black      Link colour = white, hover over = blue
  Logo goes
    here
                              Link1     Link2   Link3       Link4      Link5       Link6

            Explanation of what’s on this page goes here




      Tipz & Hintz on how to reduce your insurance
       premium without cheating the system goes
                          here


             Scroll bar of advertisements from each
                insurance company will go here




      Footer will be placed here with the logo and a scroll feature of
      all the insurance sites the website holds. The footer will have a
                           grey background colour.




Colin McGerty – B00347588                                                      Year 4 IMD
Major Project Proposal


                                       Forum

                            Bg colour = grey/black     Link colour = white, hover over = blue
  Logo goes
    here
                              Link1   Link2    Link3       Link4      Link5       Link6

            Explanation of what’s on this page goes here




                                                              Sign up or login
                                                               to the forum

       Forum: As soon as the user enters the forum they will
         see a list of topics below which focus mainly on car
        insurance. I will also set up topics for each insurance
      company. Once they click into a topic they will see who
                            has commented.




      Footer will be placed here with the logo and a scroll feature of
      all the insurance sites the website holds. The footer will have a
                           grey background colour.




Colin McGerty – B00347588                                                     Year 4 IMD
Major Project Proposal


                                      Contact Page

                            Bg colour = grey/black      Link colour = white, hover over = blue
  Logo goes
    here
                              Link1     Link2   Link3       Link4      Link5       Link6




  Name:


  Email:


  Message:




                  Send


      Footer will be placed here with the logo and a scroll feature of
      all the insurance sites the website holds. The footer will have a
                           grey background colour.




Colin McGerty – B00347588                                                      Year 4 IMD
Major Project Proposal


Site Map:




Colin McGerty – B00347588   Year 4 IMD
  Major Project Proposal


  4.0 Gantt chart for MPP:
  I created a Gantt chart for the MPP to keep me on the right track every week. As you can
  see from the diagram below I had a task to complete from week one to week six.

Weeks                            Week 3 Week 4                 Week 5         Week 6         Achieved
Task
Lift Pitch                                                                                   Yes
Summary                                                                                      Yes
Target Market                                                                                Yes
Research                                                                                     Yes
Technologies Used                                                                            Yes
Sitemap & Wire
frames                                                                                       Yes
Conclusion                                                                                   Yes


  I created this Gantt chart using Microsoft Excel. I thought that this was the easiest and best
  application to use for the chart.




  Colin McGerty – B00347588                                                            Year 4 IMD
Major Project Proposal


5.0 Content Audit
Homepage – An introduction to the site will be here. Twitter feed will be added to the
homepage. A scrollbar of all the insurance sites on my web site will be show reeled at the
bottom of the page. Footers will be placed on every page.

Insurance Companies – Logos of all the insurance companies I will have on the site will
be placed here in a tabular form.

Insurance companies separate page – A page will be dedicated to every insurance site
on the web site which will give a description of the company, its added features and pros
and cons will be given here also. A star rating feature will be added to this page where users
of the site can rate any insurance company. Results will be shown on the same page.
Suggestions will be made on this page to what insurer suits certain age groups.

Tipz & Hintz – Tips and hints will be given here on how to reduce your insurance without
cheating the system. I will also allow space for advertising here. Insurance companies will be
contacted; they will be asked if they want to advertise on the site.

Forum – A forum will be added for people to interact with each other about car insurance
and other similar topics. Login details will be required. This system will be set up so the user
can sign up to the site, they are given login details which they can access the site whenever
they like and leave comments. The end user can also set up new topics.

Contact – A contact page will be set up for people to get in touch with me for any query
they may have. They may be having issues with the site so it would be great for them to
alert me about this ASAP. Suggestions on how I can improve the site are always welcome.

                                Possible additional pages

      Road Safety
      Links to other insurers
      A page dedicated to advertisements from each insurer
      Chat room




Colin McGerty – B00347588                                                             Year 4 IMD
Major Project Proposal


6.0 Research
I wanted to find out if there was a market out there for my proposed site. I started off
researching this on the Internet and trying to find similar sites. There was quite a few
websites out there giving car insurance tips i.e.

   1. Nine Ways to lower your car insurance

   2. 5 car insurance tips

   3. Tips for Getting Cheap Car Insurance

   4. Car Insurance Info

   5. Vehicle Insurance on wikipedia

Straight away I can see that there are quite a few information sites on car insurance that
offer tips and tricks; however I do not see a site out there that I am going to produce for my
major project. I will keep looking as I kind of would like to see something similar to what I
am going to create. Then again it could be a good thing there is not a similar site out there
as mine would be the first of its kind. From working in an insurance company for over a year
(Quinn Insurance) I have gained quite knowledge in the insurance field. I was working with
top insurance partners such as:

       Gocompare.com

       Confused.com

       Compare The Market

       Moneysupermarket.com

There were a lot more insurance sites than this; however these were the top leaders in the
insurance industry. From working with these sites I could see most of them offered the
same benefits while a lot offered different benefits. Here are examples below:

Same:

       Free Breakdown cover

       Free Legal Expenses

       Loss of keys cover

       Online Discount




Colin McGerty – B00347588                                                           Year 4 IMD
Major Project Proposal


Different:

      FREE MOT worth 45 pounds at Kwik Fit, with Kwik Fit insurance

      FREE legal advice for all motoring offences, with broker king insurance

      30 pounds CASHBACK included in price shown! With express insurance

Most insurance companies offer extras and benefits to their policies. Some are similar and
some are different. This is the kind of information I want to put on my major project. I will
have a separate page which is dedicated to the insurance company's extras/benefits so the
potential policy holder knows exactly what they are getting.

Furthering my research I asked friends, family and previous clients what they think of my
Major Project idea. I have been getting excellent feedback. Most people that I asked
thought it would be a good idea; some were sceptical about what information I would use
on the site and how I would fill up the pages.

"Really useful, will use that site myself one day as I don't have car insurance, most people
generally don't have a clue about insurance and they get screwed over with ludicrous
premium prices". Shane Mullan - Friend

"Good idea, however you will need to get enough people to view the site to get people to
write reviews and join the forum" Christopher McArdle - Colleague

"An unbiased insurance info site would be good - but I suppose it would be hard to see what
you could put on it that made it different than the blogs --e.g. boards.ie." Dora MacElwain -
previous employer in Quinn Insurance

Questionnaire

Over the next few weeks I am going to make up a questionnaire which will be based on my
unbiased insurance information site. I will be asking questions like - "do you think there is a
need for this kind of web site?" and "will you use this web site"? I will make up more
questions and pass the questionnaire round to friends, family, previous employers and
random people on the street. I hope to get good feedback from the questionnaire along
with information that will help me on my way to creating the site.




Colin McGerty – B00347588                                                            Year 4 IMD
Major Project Proposal


6.1 Further Research:
Analysing the insurance Industry & the competition for this type of site

Over the last few days I was searching the web for sites similar to the site I am going to
create. Mentioned above I did not come across a site that will hold all the information that I
will include on my site e.g. Information about top insurers, benefits of each insurer, pros
and cons of the insurer, a chat room or forum for people to talk about insurance etc. The
ideas are still flowing into my head as to what content I will include on the site. Whoever
drives a car needs insurance, it's a fact. If they do not have insurance they will not be
covered in case of a crash, robbery, claims etc. This means there are numerous amounts of
insurance companies out there, but which one is right for you? This is what my site will do; it
will pick the best insurance company for certain types of people based on e.g. gender, age,
location etc. My site will save people money if they follow the guidelines correctly. I can
save them money from my personal knowledge on the insurance companies I was working
with while on placement. I have gained the knowledge of which company would suit a
certain age group. The insurance companies I will be using on my site will be based in the UK
and Northern Ireland. The fact that there are so many companies in the car insurance
industry means that the level of competition is very high and firms are forced to keep
insurance premiums to a minimum. Cost-cutting is the name of the game when it comes to
selling the most car insurance policies because drivers always want the cheapest deal. After
all, what is the point of the customer buying an expensive policy with every feature under
the sun if they aren't planning on ever using it? Read more about the UK car insurance
industry. Source = Car Insurance Industry

Understanding the audience

My target audience can range from the age of 18 to 90 as most insurance companies insure
this age range. Both male and female will be targeted. I suppose my main target will be
ranging from the age of 18 to 25 as this is the age group generally insurance companies tend
to return massive premiums. I will be giving this age group tips and hints on how to reduce
their premiums. Chat rooms will also be set up for this age group on the site. Here they can
talk about insurance companies who they were with and who they hope to go with next.
People can give and receive advice here which may prove to be very helpful for them and
might save them a few buckaroos.




Colin McGerty – B00347588                                                           Year 4 IMD
Major Project Proposal


How will I measure Success?

Specific

In that my metrics are specific and targeted to the area I am measuring. E.g., if I am
measuring customer satisfaction, a good metric would be direct feedback from customers
on how they feel about my site.

Measurable

In that you I collect data that is accurate and complete.

Achievable

In that I achieve all my goals and follow my action plan and Gantt chart every week.

Realistic

In that I am realistic about the design of the site, the tasks I want to carry them out and if
the whole thing is feasible.

Time bound

In that I mange my time properly so I don't have all the work to do in the last few week, the
Gantt chart will keep me on track.




Colin McGerty – B00347588                                                              Year 4 IMD
Major Project Proposal


6.2 More Research
This week I have been carrying out more research. I have been emailing my former
manager, Dora MacElwain from Quinn Insurance. I told her what I was going to create for
my Major project. She gave me feedback and few ideas I had never even thought of before.
Emailing Dora has really helped me, she pointed out that there would be room in the
market for my kind of site in Ireland. At the start I was going to aim my site at the UK but
now I think I am going to take a different approach and aim it at Irish insurers. Here was the
first email I sent her:

We have to create an innovative website for our major project this year, I was thinking of
basing mine round Insurance coming fresh out of the insurance scene... What do you
think? Would there be a market out there for an unbiased insurance info site?

Doras reply:

An unbiased insurance info site would be good - but I suppose it would be hard to see
what you could put on it that made it different than the blogs--e.g. boards.ie. Have you
any ideas?

I can see here that Dora likes the idea but she is worried about how I will make it different
from other sites out there which are similar. Paul McCormack had the same worry for me.

I sent an emailing back reassuring Dora that my site will be different and it will provide a
better service than other sites out there:

I have been working on my site this week (well more researching than web design) there
are a lot of articles and one page sites out there giving hints and tips on cheap car
insurance but my web site will put it all together What will the site do? Provide useful
information on insurance which will save people money. Tell the person which insurance
company is right for them, it will have a separate page on each of the top insurers holding
info benefits, pros and cons of the company, also people will be able to leave reviews
underneath each company. There will also be a rating function installed. Ideas are flowing
in however I need more ideas; your ideas would be helpful as you have a wide knowledge
in the insurance field.

Dora replied:

Like the idea of the site I would say that the benefits of each policy should be your focus
point. It’s hard to get that in Ireland. If you add in special offers and cash back sites that
would be interesting. How about a star rating based on their comments - similar to MSM?
You could also ask some leading questions on requirements - and recommend a few Irish
companies based on their priorities- with a provision that prices would have to be




Colin McGerty – B00347588                                                            Year 4 IMD
Major Project Proposal


checked.(as fluctuation would be too much to keep up with) Compliance on all of the
above would have to be considered if you intend to keep the site open.

Dora has given me excellent information, which will reinforce my ideas for the site. Her
thoughts were that I do an Irish site rather than a UK one as this is were the gap is. I will
keep in contact with her over the course of the project as she has a wide knowledge of the
car insurance as she has worked in that field for over 10 years.

Taking a look at a few Irish & Northern Irish insurance companies

Today I started looking at Irish insurance companies as I am going to provide information
about them on my site. I was looking out for their main benefits and added extras. I have
not found a web site out there that puts all of this information together about the top
insurance companies. The Irish insurance companies I was looking at are listed below:

      Quinn Insurance

      More Than

      I go 4 insurance

      Endsleigh

      Auto Direct

      I buy eco

      Renew

      Likewise

There is a new site on the Internet these days that I was snooping round today. Its called
compareni.com this provides a list of Northern Ireland insurance providers ONLY. Excluding
England, Scotland and Wales.

This has made me think even more about my Major Project and who it is aimed at. I had
planned to aim my site at Ireland only. Now I am going to take a different approach. I am
going to aim the site at Northern Ireland car insurance buyers ONLY. I think that this is a
good move as there aren't any sites out there that provide useful information about these
insurance companies. I think there is an excellent market out there for my type of web site
in Northern Ireland.




Colin McGerty – B00347588                                                           Year 4 IMD
Major Project Proposal


I also have to take the name of the site into consideration as it will have to be changed. I
was think of the below designs:




I also have to look for a new domain name. Thankfully there is one available and it is a .com:




Colin McGerty – B00347588                                                            Year 4 IMD
Major Project Proposal


7.0 Bibliography
Nine ways to lower your car insurance

http://www.pueblo.gsa.gov/cic_text/cars/autoinsu/autoinsu.htm

5 car insurance tips

http://auto.howstuffworks.com/buying-selling/cg-car-insurance-tips.htm

Tips for getting cheap car insurance

http://www.thepass.org/insurance.html

Car Insurance Info

http://www.carinsuranceinfo.co.uk/

Vehicle insurance on wikipedia

http://en.wikipedia.org/wiki/Vehicle_insurance#Ireland

Gocompare

http://www.gocompare.com/

Confused

http://www.confused.com/

Car Insurance Industry

http://www.covergirlcarinsurance.co.uk/html/Car%20insurance%20UK.htm

More Than Insurance

http://www.morethan.com/

Compareni.com

http://www.compareni.com/index.htm

Reg123

www.reg123.com

Hibernian Aviva

http://www.compareni.com/index.htm

Thanks to Dora MacElwain for providing me with information on car insurance.


Colin McGerty – B00347588                                                      Year 4 IMD
Major Project Proposal


8.1 Questionnaire Results
I passed around 10 questionnaires to family, friends and previous employers. I was very
please with the results. Most people were unsure of their insurance company’s main
benefits and added extras. Other people were sure but they were unsure on what action to
take if they needed to make a claim, report a robbery or renew their insurance. Below is a
diagram which shows the best insurer according to the ten people. We can see they chose
Quinn Direct as their top insurer. I will use this to my advantage and find out why people
though Quinn’s was the best.




                                                        Best Insurer
                                                        Quinn Direct

                                                        Axa

                                                        Endsleigh

                                                        Hughes




Here we can see that a majority of the people that were questioned are not fully aware of
their insurance company’s main benefits. When people view my site the yes bar should be
full and the no bar will be empty.



                              No




                             Yes




  Are you aware of your insurance
        companies benefits?


                                    0   1   2   3   4     5      6     7   8




Colin McGerty – B00347588                                                        Year 4 IMD

				
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