Auburn City Business Investment Prospectus Auburn City Business Investment Prospectus Contents Welcome to Auburn City 3 Introducing Auburn City 4 Investing in Auburn City 5 A Strategically Positioned City 6 A Diverse and Skilled Workforce 8 An Economically Thriving City 10 Prime Investment Locations 14 An Extensive Infrastructure Network 18 An Educated City 20 Infrastructure Projects 21 A Competitive City for Business 22 A Liveable and Distinctive City 24 Contacts and Support Back Cover Business Investment Prospectus Auburn CityBusiness Investment Prospectus Welcome to Auburn City John Burgess General Manager, Auburn City Council Welcome to Auburn City, a City which is continuing to Auburn City has become a major commercial and develop, prosper and grow to its full potential – a City industrial hub within Sydney and continues to evolve with many advantages for business. with the global economy, attracting a range of major businesses to the area. Located just 20 km south west of the Sydney CBD and situated in the geographical heart of Greater Western A vibrant, youthful and skilled local population is Sydney, Auburn City is home to people from over 100 supported by an extensive network of world-class nations and is part of the fastest growing economy in education and training facilities including globally Australia. recognised universities, which provides a skilled and adaptable workforce. As the third fastest growing local government area in New South Wales, Auburn City is an integral part of Businesses, investors, residents and visitors are Greater Western Sydney and is projected to grow well offered unique opportunities for work, leisure and above the Sydney and Australian averages. business development. Auburn City has been identified as a key growth area We invite you to invest in Auburn City, do business in planning for the future of metropolitan Sydney, here and be part of our City’s prosperity. strategically located along the Sydney Enterprise Corridor. Auburn City is ready for business. Auburn City Business Investment Prospectus 3 Introducing Auburn City “A culturally diverse growth area of Greater Western Sydney” Auburn City is strategically located within the heart of More recently Auburn City has become a major Sydney along the Parramatta River. The City is commercial and industrial area within Sydney and situated 20km west of the Sydney CBD and 5km east continues to evolve with the global economy, attracting of the Parramatta CBD and includes the suburbs of a range of major businesses to the area. Auburn City, Berala, Homebush Bay, Lidcombe, Newington, Regents Park and Silverwater. Auburn City rose in international recognition when it played host to the Sydney Olympics in 2000. The Auburn City is one of the most culturally diverse Homebush Bay site was developed into a state-of-the- regions in Australia and is a major destination for art sporting, recreational and residential precinct to settlement of new arrivals into Sydney due to its host the Games and remains a major sporting, established ethno-cultural support systems and recreational and cultural destination for Sydney and networks. Over 100 nationalities are represented in beyond. Auburn City and help create a vibrant international atmosphere in the City. Auburn City is the third fastest growing Local Government Area (LGA) in New South Wales with an Auburn City was one of the first locations in Australia average population increase of 3.3% each year since to be settled, dating back to 1792. Auburn City 2002. Projections indicate that Auburn City will developed as a key agricultural and grazing area continue to grow well above the Sydney and Australia supporting the Sydney region. averages. Auburn City Statistics – A Snap Shot Estimated Resident Population in 2007 70,986 5 year average annual population growth rate 3.3% Land area 32 square kilometres 4 Auburn City Business Investment Prospectus Auburn CityBusiness Investment Prospectus Investing in Auburn City “An innovative and competitive City with significant investment opportunity” Manly NORTH SYDNEY Parrama tta River Grea t Wes tern High SYDNEY way Bondi AUBURN SYDNEY y AIRPORT wa igh m eH Hu Auburn City is located at the geographical heart of Auburn City boasts a highly skilled and productive Sydney, Australia’s largest and most globally workforce, supported by an extensive network of integrated city. Situated between the Sydney and world-class education and training facilities including Parramatta CBDs, Auburn City is strategically placed globally recognised universities. The multicultural within one of the nation’s enterprise corridors. nature of Auburn City is an added advantage, providing a workforce that understands the culture and Auburn City is an integral part of Greater Western language of Australia’s emerging trading partners. Sydney, one of the largest and fastest growing regions in Australia. The region is experiencing a Auburn City is a great place to live with a relaxed booming population and economic growth that is lifestyle and relatively low cost of living. With great driving significant levels of new investment from access to leading schools, health services and world Australia and overseas. class sporting and recreation facilities, Auburn City is a great place to raise a family. A well developed infrastructure network provides a major advantage of locating within Auburn City with Auburn City’s Sydney Olympic Park played host to the superior access to major road and rail Sydney Olympic Games in 2000 and the legacy has transport corridors and technologically advanced provided a significant platform for growth and communications infrastructure. investment. Sydney Olympic Park is a world class sporting, recreational and cultural precinct with planned residential and commercial development representing exceptional investment opportunities for new businesses. All these competitive advantages and more make Auburn City a desirable place to Live, Work and Invest! Auburn City Business Investment Prospectus 5 A Strategically Positioned City “A strategic hub identified in the future planning for Metropolitan Sydney” Auburn City has been identified as a key strategic growth area in planning for the future of Metropolitan Sydney. The NSW Sydney Metropolitan Strategy (the Strategy) sets out a desired framework for future growth, with strategies relating to the economy and employment, centres and corridors, housing, transport, environment and resources, parks and public spaces and governance. As part of the Strategy, the Sydney CBD has been identified as a Global City and Parramatta CBD as a Regional City, confirming their role as major commercial centres. Auburn City is strategically located between these two cities in the Parramatta-Sydney Enterprise Corridor and will benefit significantly from planned growth. Planning strategies have recognised the opportunity to further expand economic activities and urban development along the corridor in areas such as Auburn City. Auburn City forms part of the West Central Subregion of Metropolitan Sydney which also includes Bankstown, Fairfield, Holroyd and Parramatta. The Subregion is a key hub for manufacturing and industry within Sydney and is the gateway to Greater Western Sydney, one of the fastest growing regional economies in Australia. Employment lands are an important component of Auburn City’s economy, supporting the strong manufacturing and industrial economy. There are over 540 hectares of zoned employment land in Auburn City which will continue to help facilitate growth in the local economy and create investment opportunities. Sydney Olympic Park has been identified as a Specialised Centre due to the unique nature of the precinct with world-class infrastructure including sporting and major event hosting facilities. Planning for significant land release will see major residential and commercial development resulting in population and employment growth. 6 Auburn City Business Investment Prospectus Auburn City Business Investment Prospectus A Strategically Positioned City “One of the fastest growing areas in Sydney and Australia” Auburn City is located within Greater Population Trends and Projections Western Sydney, one of the fastest for Auburn City growing regions in Australia. The population of Auburn City was estimated 120,000 at almost 71,000 in 2007, with over 2,000 new residents having moved to the area 100,000 each year since 2002. Auburn City is 80,000 projected to experience continued rapid growth, with over 40,000 new residents 60,000 projected to boost the population beyond 110,000 by 2031. This population growth 40,000 will provide a significant driver to the 20,000 economy and strengthen the capacity of the local labour force. 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2011 2016 2021 2026 2031 The NSW Department of Planning has Source: ABS 3118.0 and NSW Department of Planning identified the West Central Subregion of Sydney as a major centre for employment growth in Sydney over the next 20-25 years. Over 12,000 new jobs have been targeted for the Auburn City area to 2031, representing growth of over 25% on existing levels. Supporting this projected employment growth will require significant new levels of public and private investment. Auburn City Business Investment Prospectus 7 A Diverse and Skilled Workforce “A young and diverse workforce and community” Country of Origin of Auburn City Residents Auburn City is one of the most diverse regions in Australia with the population Americas 1% including people born in over 100 Southern and Central Asia 9% different countries. The culturally rich nature of the population creates a North-East Asia 15% vibrant community with a global atmosphere. With 75% of residents capable of speaking a language other Australia 41% Country of than English, Auburn City has the Origin of Auburn workforce ready made to help South-East Asia 10% Residents businesses integrate into the global North-West Europe 2% market. Africa and the Middle East 14% Oceania 4% Southern & Eastern Europe 4% Source: ABS Census 2006 Age Distribution of Auburn City Residents Age Group Auburn City Metropolitan Sydney 0-14 years 21.0% 19.5% 15-24 years 16.7% 13.8% 25-34 years 17.7% 15.3% 35-44 years 15.2% 15.3% 45-54 years 12.5% 13.5% 55-64 years 7.9% 10.2% 65+ years 9.0% 12.3% Average age (years) 33.5 36.6 Source: ABS Census 2006 8 Auburn City Business Investment Prospectus Auburn CityBusiness Investment Prospectus A Diverse and Skilled Workforce “A highly educated, skilled and productive workforce” Businesses can access a highly skilled workforce in The existing workforce is well equipped to meet the Auburn City from both within and outside the Auburn requirements of the emerging knowledge intensive City area. Auburn City records one third of all residents sectors as well as the established industries. The over the age of 15 having a post school qualification. population growth projected for Auburn City and The proportion of residents living in Auburn City with a Greater Western Sydney as a whole assures the university degree has increased significantly over the availability of a skilled workforce into the future. past 5 years indicating the ability of the local workforce to improve skills. Qualified residents cover all fields, This highly trained and knowledge intensive workforce with Management & Commerce (28%), Engineering & is supported by leading educational institutions Related Technologies (18%) and Information including the University of Sydney, the University of Technology (9%) being the most common. Western Sydney, Western Sydney Institute of TAFE and several other global institutions. The availability of The local labour force is strengthened by neighbouring highly skilled professional staff is evidenced by the residential areas, which readily provide a skilled high end industries emerging in Auburn City. workforce for businesses within Auburn City. A well developed road and public transport network provides businesses with access to a potential workforce spanning the majority of Sydney and totalling in excess of 2 million people. Qualifications of Auburn City Residents Percentage of Working Age Population Qualification 2001 2006 Change Bachelor Degree or Higher 11.0% 15.9% +4.9% Diploma or Advanced Diploma 5.2% 6.2% +1.0% Certificate 10.4% 9.3% -1.0% Total 26.5% 31.4% -1.0% Source: ABS Census 2006 Auburn City Business Investment Prospectus 9 An Economically Thriving City “A dynamic and rapidly growing economy” The size of the Auburn City economy, measured using Gross Regional Product (GRP), was estimated at $5.5 billion in 2006-07. Auburn City’s economic growth rate was measured at 8% in 2006-07, well in excess of growth recorded in the Sydney, NSW and Australian economies as a whole. The expansion of the economy has been driven by employment growth in Auburn City and is projected to continue into the future. The structure of the Auburn City economy continues to evolve to respond to changes in the national and global economic environment. The competitive advantages of locating in Auburn City have created opportunities for several emerging industries. Manufacturing remains the largest employer in Auburn City employing over a fifth of the workforce, more than double the Sydney average. The wholesale trade, transport, postal & warehousing, arts & recreation services and construction sectors also exhibit relative strength compared with the Sydney average based on the number of employed persons. Employment by Industry Industry Auburn City Sydney Manufacturing 21% 10% Wholesale trade 15% 6% Retail trade 9% 11% Transport, postal & warehousing 9% 5% Public administration & safety 6% 6% Construction 6% 5% Education & training 5% 8% Health care & social assistance 5% 10% Professional, scientific & technical services 4% 10% Accommodation & food services 3% 6% Information media & telecommunications 3% 3% Financial & insurance services 3% 7% Rental, hiring & real estate services 2% 2% Administrative & support services 2% 3% Arts & recreation services 2% 1% Electricity, gas, water & waste services 1% 1% Other 4% 4% Source: ABS Census 2006 10 Auburn City Business Investment Prospectus Auburn City Business Investment Prospectus An Economically Thriving City “Established and emerging industries leveraging Auburn City’s competitive advantages” Competitive Industries compared to Sydney Average Very Competative Competative Moderate Construction Arts & recreation Transport, postal Manufacturing Wholesale trade services & warehousing Source: ABS Census 2006 The manufacturing, transport, warehousing, construction and wholesale trade industry sectors have traditionally been very strong in Auburn City reflecting strategic transport connections, affordable and available land, and a willing workforce. These industries remain strong and are being complemented by emerging knowledge intensive industries. Manufacturing The manufacturing industry is the biggest employer in Businesses have leveraged off a central location within Auburn City and is well established in the region. Areas Sydney as well as efficient transport links along the of strength include the manufacturing of electronics, Eastern Seaboard and to Port Botany. metal products and fabrication, plastics and chemicals and food processing. The industry has been undergoing Information & Communications Technology significant change in recent years with growth in the Information & Communications Technology (ICT) is a advanced high value sector replacing lower value add growing sector in Auburn City, reflecting the increasing operations. The expanding sector is characterised by importance of information flows and technology within significant investment in innovation, research and the global economy. Clusters of ICT businesses are development with many companies active in the global emerging within Auburn City at Sydney Olympic Park market. and Silverwater. Transport and Logistics Wholesale Trade A well developed transport network has positioned Wholesale trade has traditionally been strong in Auburn Auburn City as a leading location in the transport and City, primarily along the Parramatta Road Enterprise logistics industry. Auburn City has emerged as a pivotal Corridor. High traffic flows and affordable land have hub in the transport & logistics industry due to its sustained the sector and planning for the Corridor has strategic location with access to domestic and global identified the need to consolidate the sector with new markets. developments. Auburn City Business Investment Prospectus 11 An Economically Thriving City “Home to leading innovative and technologically advanced companies” Auburn City is home to many of Australia’s leading businesses. The many advantages of operating in Auburn City have attracted companies looking to deal on a national and global scale. The Commonwealth Bank of Australia is one of the Peregrine Semiconductor Australia is a leading example leading financial institutions in Australia and recently of the advanced manufacturing companies that are chose to relocate 5,000 staff to Sydney Olympic Park. prospering in Auburn City. Peregrine manufacturers micro- The $300 million project includes the development of electronic products using wafer fabrication processes for several purpose built offices and reflects a trend for the medical, telecommunications and defence industries. major corporations to move away from CBDs and The company has successfully integrated into global towards campus style developments. The markets from a base in Auburn City and represents the Commonwealth Bank was attracted by the modern exporting opportunities that are achievable. workplace environment offered by Sydney Olympic Park and facilities including childcare, sporting and other TC Communications is a satellite communications recreational green areas. specialist that manufactures satellite communications systems for military and government clients around the Cumberland Industries is a social enterprise that world. TC Communications are a world leader in their field provides employment, training and vocational support taking advantage of the skilled workforce and cluster of opportunities for people with disabilities. The company innovative ICT companies that Auburn City has to offer. is headquartered in Auburn City and is example of successful companies integrating with the local TNA Australia is a designer and manufacturer of community. integrated packaging systems for food production companies worldwide. TNA Australia has built a strong Tooheys (Lion Nathan) has operated a major brewery at export business through the manufacture of Vertical Form, Lidcombe for over 30 years, representing the largest Fill and Seal (VFFS) packaging machines, conveyors, seal brewery in NSW. The brewery produces 3.3 million testers, date coders, weighers, metal detectors and hectolitres of beer each year and supplies approximately software. a 43% share of the NSW beer market. The company has recently decided to invest a further $70 million into the Machinery Automation and Robotics (MAR) is an site to improve the efficiency and productivity of its award winning manufacturer of complete industrial operations. This investment represents a vote of automation solutions servicing large and small scale confidence in Auburn City as a place to invest and production-critical companies seeking the competitive indicates the strategic importance to the rapidly growing edge that high-tech automation and robotics provide. Sydney market. Based in Silverwater, MAR serves a range of industries with flexible turnkey robotic solutions. 12 Auburn City Business Investment Prospectus Auburn CityBusiness Investment Prospectus An Economically Thriving City “Opportunities for rewarding business investment across a range of industries” Auburn City represents a great opportunity for people looking to start up a business, existing businesses looking to expand their operations and businesses looking to relocate their operations to a thriving economy in the heart of Sydney. Key industries with investment and growth opportunities that leverage the competitive advantages in Auburn City include Information and Communication Technology, Manufacturing and Transport and Logisitics. Information & Communications Technology A cluster of leading edge Information & Communications Technology companies have established in Auburn City with opportunities for new companies to join the mix. The sector has been growing throughout Australia and Auburn City is ideally placed for new investment. Sydney Olympic Park and Silverwater are two locations which represent significant growth opportunities. Manufacturing Auburn City represents a great location for technologically advanced manufacturers looking to locate within an area characterised by investment in innovation, research and development. The benefits of clustering in the sector are apparent providing partnership and research opportunities. An extensive range of industrial estates within Auburn City also provides opportunities for further growth in the sector. Transport and Logistics Greater Western Sydney has become a pivotal switching hub for the movement of freight throughout Australia and internationally. Auburn City is the ideal location for businesses looking to invest in the industry with new road and rail infrastructure projects to further improve access to the area. Auburn City Business Investment Prospectus 13 Prime Investment Locations “Established commercial centres in Greater Western Sydney with strong growth potential” There are currently five commercial centres located within Auburn City: Auburn, Lidcombe, Regents Park, Berala and Newington. Each centre is well serviced by transport infrastructure The Auburn Town Centre has been identified as a and has a unique multicultural atmosphere that Town Centre under the Sydney Metropolitan Strategy characterises Auburn City. Projected population growth and is the largest commercial centre in Auburn City, of over 40,000 additional residents by 2031 will drive representing the most significant concentration of demand for administrative, retail and commercial administrative, retail and commercial facilities. The services in Auburn City and create significant business Town Centre is located at a major transport opportunities within these commercial centres. interchange, providing it with rail and bus interchange services and high pedestrian movements. The commercial office and retail sectors in Auburn City are characterised by cost-effective property coupled The Lidcombe Town Centre has also been identified with superior transport access. The culturally diverse as a Town Centre under the Sydney Metropolitan retail market also attracts people from all over Sydney Strategy. The Lidcombe train station is a major looking to shop for the best quality Asian and Middle transport hub and provides access to numerous Eastern products. surrounding employment precincts. Planned residential development in the town centre will help Auburn City Council is currently in the process of facilitate commercial opportunities. preparing strategic plans for the future of Auburn City’s town centres to position them for imminent growth. The The Newington Town Centre located in Sydney plans highlight a number of attractive investment Olympic Park is the newest commercial centre in opportunities in the retail, commercial and residential Auburn City and is establishing itself. The Town Centre sectors to support the strong population and economic supports the rapidly growing residential community in growth of Auburn City. the area and the specialised centre. 14 Auburn City Business Investment Prospectus Auburn CityBusiness Investment Prospectus Prime Investment Locations “An extensive supply of employment land to meet the requirements of all businesses” Auburn City is home to over 500 hectares of employment land with precincts to suit the needs of businesses across all industries. The industrial estates are well serviced by transport infrastructure making them an attractive location for businesses requiring superior access. The primary industrial estates located within Auburn City include: • Parramatta Road Industrial Area: The 122 • Homebush Bay Industrial Area: The 50 hectare hectare corridor spans 4km along the strategic precinct is strategically located adjacent to the M4 Parramatta-Sydney Enterprise Corridor. Planning is Motorway providing superior transport access underway to promote new development along with a focus on transport, logistics and Parramatta Road to meet the desired land uses and manufacturing operations. Planned extensions to built form for the corridor. the M4 to link with Sydney Airport and Port Botany could greatly benefit businesses located • Silverwater Industrial Area: The 109 hectare within this industrial area. precinct located along Silverwater Road offers a diverse range of buildings and warehouses. The • Lidcombe West Industrial Area: The 41 hectare industrial area has a focus on light manufacturing, industrial area is located adjacent to Parramatta utilities and urban services with direct road frontage Road with strong transport access making it an for businesses requiring superior transport access. ideal location for transport, logistics and manufacturing operations. • Regents Park Industrial Area: The 82 hectare industrial area has recorded strong investment due to the development of new infrastructure and represents a great opportunity for businesses requiring larger floor plates. Auburn City Business Investment Prospectus 15 Prime Investment Locations “State-of-the-art business parks suited to small and medium businesses” Several new business parks have been developed in Millennium Court Business Park is a 5 hectare Auburn City providing modern units to meet the precinct located in Silverwater towards the north of requirements of small to medium operations. New Auburn Local Government Area. The precinct has business parks incorporate functional design elements modern units including functional factory, high to provide a mix of office, warehouse and showroom clearance warehouse and attractive office space in a space for innovative operations. well presented complex. Australian Centre Business Park is located within Newington Technology Park is ideally located close Sydney Olympic Park and includes several business to the M4 Motorway, Silverwater Road and other major park style developments. The precinct is a master- arterial transport links. The park is equipped with high- planned business environment located adjacent to the tech communications infrastructure and is home to Sydney Olympic Park rail/bus interchange and major several high profile global companies. Business units roads. Development has included new campus style are available and suited to office, showroom, training office buildings and has attracted a cluster of hi-tech, or storage units. Newington Technology Park is also financial, research and education business. located within walking distance to the Newington Town Centre, providing easy access to support services. Lidcombe Business Park is located along the Great Western Highway with direct access via dedicated traffic movement infrastructure. The business park has state of the art office and warehouse tenancies ranging from 2,000-4,000 sqm. The site has ample parking, an onsite café and access to local support services at the nearby Auburn and Lidcombe town centres. 16 Auburn City Business Investment Prospectus Auburn CityBusiness Investment Prospectus Prime Investment Locations “Release of strategically located employment land providing attractive investment opportunities to all businesses” Property investment opportunities represent one of the Auburn City Council is in the process of developing a core advantages of investing in Auburn City. Auburn new Local Environment Plan (LEP) that will promote City boasts opportunities within the commercial new commercial and industrial land opportunities centres at Auburn, Lidcombe and Newington, major along Parramatta Road that have been identified. With industrial land precincts and modern business and advantageous transport infrastructure, opportunities technology parks. will emerge for businesses in the transport, logistics, manufacturing, storage and wholesaling sectors. Auburn City Council has identified the strategic importance of the Parramatta Road Enterprise Corridor and opportunities to redevelop employment land. “Auburn City represents an exceptional opportunity to invest in the development of one of Sydney’s fastest growing business locations” Auburn City represents an exceptional opportunity to There is a wide range of identified sites suitable for invest in one of Sydney’s most exiting new potential development to accommodate major developments. Auburn City is located between the commercial, leisure and sporting facilities and high Sydney Central Business District (CBD) and quality residential development. Recent developments Parramatta CBD, offering excellent accessibility from have seen the Commonwealth Bank of Australia the entire metropolitan area, a quality urban establish a global office, investment from major hotel environment and international standard chains, education institutions and residential projects. sporting/recreational facilities. Significant opportunities still remain as the precinct evolves into a dynamic commercial centre. The Sydney Olympic Park Authority has finalised its Master Plan and Vision 2025 which will guide development of the precinct over the next 20 years. The Master Plan outlines the future growth for the precinct that will see it support a residential population of 15,000 and a workforce of over 10,000 by 2025. Auburn City Business Investment Prospectus 17 Greater Western Sydney has experienced major investment in transport infrastructure, providing Auburn City with access to regional, interstate and global markets. Auburn City is centrally located within Sydney making the area a hub for goods transported by road, rail, air and sea. Road The M4 Motorway and Great Western Highway run through Auburn City linking with major arterials such as the new Westlink M7 Motorway and Centenary Drive. The extensive road network provides access throughout Sydney and the M7 links Auburn City to the major transport corridor north-south along the Eastern seaboard of Australia. Rail Rail infrastructure is advanced from both a passenger and freight perspective. There are 5 train stations located within Auburn City servicing trains on 4 metropolitan lines, allowing people to easily travel to Auburn City by public transport. Sea Port Botany is located less than 30 minutes from Auburn City and is considered to be the trade gateway of global Sydney. It is Australia’s second largest container port and services one third of Australia’s container trade. Major intermodal road-rail facilities at Camellia, Chullora, Minto, Villawood and Yennora surround Auburn City and provide direct access to port facilities. “An integrated transport infrastructure network providing access throughout Sydney and to global markets” 18 Auburn City Business Investment Prospectus Auburn CityBusiness Investment Prospectus An Extensive Infrastructure Network Air Kingsford Smith Airport and Bankstown Airport are major airports servicing the Sydney Region and are only 25 and 10 minutes from Auburn City, respectively. The nearby Bankstown Airport is planning for significant growth over the next 20 years across passenger, freight and industrial sectors. This growth will provide businesses with an opportunity to locate nearby and take advantage of expanded aviation operations. “State-of-the-art telecommunications and information technology infrastructure underpinning an advanced economy” Clusters of innovative Information & Communication Technology (ICT) businesses are emerging within Auburn City at Silverwater and Sydney Olympic Park. This growth has been facilitated by advanced telecommunications infrastructure providing streamlined access to global information flows. Infrastructure includes advanced switching systems and fibre optic cabling linking Auburn City to the national high capacity fibre optic trunk system. The NSW Government has identified the need for continued development of telecommunications infrastructure to ensure Sydney maintains its position as an innovative global city. Planning for the City will see wireless broadband technology rolled out to the major commercial centres to facilitate productivity growth. Auburn City Business Investment Prospectus 19 An Educated City “A network of leading education and training institutions placing Auburn City at the forefront of innovation and development” Access to a network of education and training institutions provides Auburn City with a highly skilled workforce with capacity across all industries. Auburn City is supported by several major universities including the University of Sydney, University of Western Sydney and Macquarie University. These institutions are active in research & development partnerships with businesses in the region offering opportunities to companies to remain at the forefront of innovation in their field. University of Sydney The University of Sydney is Australia’s first university and has an international reputation for outstanding teaching, as a centre of research excellence and as an active and engaged community leader. The University’s Cumberland Campus is located within Auburn City and is home to the Faculty of Health Sciences with the main campus at Camperdown less than 30 minutes away by train. University of Western Sydney The University of Western Sydney (UWS) is a rapidly growing university servicing the Greater Western Sydney region. UWS has 6 campuses, with the Parramatta and Bankstown campuses located less than 10 minutes from Auburn City. Courses offered by UWS cover those in the Colleges of Arts, Business and Health & Science. South Western Sydney Institute of TAFE Aubur City is well serviced by major training institutions including the South Western Sydney Institute of TAFE. Over 75,000 students per year study at the Institute, choosing from more than 650 courses. Lidcombe College hosts the State Centres for Training in telecommunications, advanced manufacturing technologies, plastering, polymer processing, glass and glazing, and furnishing trades. The state- of-the-art centre offers globally recognised courses across technologically advanced disciplines. 20 Auburn City Business Investment Prospectus Auburn CityBusiness Investment Prospectus Infrastructure Projects “New infrastructure projects totalling billions of dollars planned for Auburn City” There are several infrastructure projects proposed for Auburn City that will further enhance the area’s position as a premier business location. : The Lidcombe rail upgrade project forms part of RailCorp’s $1.8 billion Clearways Project and will have a direct impact upon train services. The project will reduce rail congestion around Lidcombe and improve reliability across the entire Sydney railway network. The increase in rail capacity will improve access to and from Auburn City and make the area a more attractive place to work. The M4 East Extension is another multi-billion dollar infrastructure project that will have major benefits for businesses operating in Auburn City. The project involves extending the M4 Motorway to connect with the City West Link and also to include an underground link to Sydney Airport and Port Botany. The project will greatly reduce traffic congestion in Auburn City and improve access to export markets. As part of the future development of Sydney Olympic Park, the precinct will receive significant infrastructure upgrades and developments. As the commercial centre develops, new transport infrastructure will improve access from nearby hubs. The development of new education and training facilities within Sydney Olympic Park are in the pipeline and will further enhance the precinct as a centre of innovation and learning. The Auburn City community will soon benefit from the completion of a new $145 million redevelopment of Auburn Hospital. The project includes a new 184-bed hospital building and community health facilities and will be a centre of excellence for elective surgery, aged care and rehabilitation. Auburn City will soon be home to the new NSW Rolling Stock Maintenance Facility. The Public Private Partnership (PPP) between RailCorp and a consortium of infrastructure investors will result in over $220 million of investment in Auburn City with the creation of over 100 jobs during operation. The facility will be responsible for the maintenance of Sydney’s rail fleet and will improve the reliability and quality of the suburban rail network. Auburn City Business Investment Prospectus 21 A Competitive City for Business “A globally competitive location to conduct business” Conducting business in Auburn City provides access to world class infrastructure while allowing companies to take advantage of a low cost business environment. Auburn City represents one of the most affordable locations within Sydney to operate a business with office rents considerably lower than neighbouring commercial centres and industrial land prices up to 70% lower than other industrial precincts throughout Sydney. Auburn City provides the benefit of a resident labour force with competitive labour costs. Weekly wage costs for Auburn City residents in various occupations are up to 20% lower than the national average Industrial Land Costs ($A/sqm), 4th Quarter 2007 Land Value ~ Land Value ~ Avg. Net Face 0.25ha ($/sqm) 1.6ha ($/sqm) Rent ($/sqm) Central West $500-550 $450-500 $127 North Sydney $350-$950 $300-$1,000 $150 South Sydney $850-$1,550 $700-$1,500 $145 Source: CB Richard Ellis, Sydney Industrial MarketView Report, 4Q 2007 Office Costs ($A/sqm), 1st Quarter 2008 Avg. Net Face Rent ($/sqm) Central West $287 Parramatta $323 North Shore $421 Sydney CBD $629 Source: CB Richard Ellis, Sydney Metropolitan Office MarketView Report, 1Q 2008 Weekly Individual Income by Occupation Salesworkers Auburn City Labourers Australia Community & personal service workers Machinery operators & drivers Technicians & trades workers Clerical & administrative workers Professionals Managers $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 Source: ABS Census 2006 22 Auburn City Business Investment Prospectus Auburn CityBusiness Investment Prospectus A Competitive City for Business “An extensive network of business support organisations helping to facilitate business investment opportunities” Auburn City Council is actively looking to support investment by new businesses in Auburn City. Investment attraction represents a core component of key planning strategies such as the Auburn 2030 Strategic Plan and the Auburn Economic Development Statement. Auburn City Council is proud of its business initiatives and has received awards in recognition of its efforts to provide the community with unique opportunities for work, leisure and business development. Council’s Economic Development Unit is ready to help businesses move into Auburn City and maintains relationships with many organisations that can assist businesses with the facilitation of investment opportunities. Some of these partners and associated organisations include: Department of State and Regional Development (DSRD): DSRD is the New South Wales Government's business development agency and delivers programs and services to attract new business activity for NSW. DSRD provides advice and assistance to help businesses establish or expand in NSW. Greater Western Sydney Economic Development Board (GWSEDB): The GWSEDB is the voice of business growth and economic development for Greater Western Sydney. The Board works actively with Greater Western Sydney's 14 local government areas including Auburn City with the aim of creating employment, business growth and investment opportunities. AusIndustry: AusIndustry is part of the Department of Innovation, Industry, Science and Research and looks to help businesses expand and adopt new technology through the delivery of programs and financial incentives. Austrade: Austrade is a government agency providing advice, market intelligence and support to Australian companies looking to enter international markets. Austrade also provides advice and guidance to international companies looking to invest in Australia and develop partnerships with Australian businesses. Auburn City Business Investment Prospectus 23 A Liveable and Distinctive City “A vibrant community offering an affordable and supreme quality of life” Auburn City is a vibrant community that offers a great Auburn City is located along the beautiful Parramatta quality of life to all residents. Auburn City is centrally River that is an arm of Sydney Harbour. The foreshore located within Sydney, which is globally recognised as is extensively covered with parkland including the one of the great cities to live in. Sydney is a beautiful renowned Bicentennial Park and Millennium harbour city and was ranked 3rd out of 215 cities Parklands. These expansive areas help create a reviewed in the 2006 Worldwide Quality of Living index relaxed and stress-free environment within the City to compiled by Mercer Human Resources Consulting. be enjoyed by all residents. Auburn City has the major advantage of a significantly lower cost of living in comparison with other areas of Sydney. There is a diverse range of housing in Auburn City comprising single level dwellings to high-rise apartments. This is matched by a cost of housing that is considerably lower than the Sydney average in relation to both housing prices and rents. Median House Prices and Rents Weekly Rents – House Prices ($A) 2 Bedroom House ($A) Auburn City $470,000 $270 Sydney Total $515,000 $280 Inner Sydney $875,000 $450 Source: NSW Department of Housing (2007) 24 Auburn City Business Investment Prospectus Auburn CityBusiness Investment Prospectus “A developed network of community facilities and services make Auburn City a great place to raise a family” A Liveable and Distinctive City Auburn City represents a great place to live and bring up a family with an extensive supply of community facilities and services. Schools Shopping & Entertainment Auburn City’s school system is recognised through its Major shopping and entertainment precincts meet the diversity and state-of-the-art academic approach. needs of all residents. Recently completed developments Several leading public and independent schools are at Rhodes and Parramatta offer higher end retail services located in Auburn City offering high quality learning in across all categories complementing the network of local modern, well-equipped facilities. Many more leading and neighbourhood centres. schools are located nearby with easy public transport access. Children’s services including family day care, Sport and Recreation occasional care, long day care, playschools and An extensive range of sport and recreation facilities preschools provide options for working parents. including the world-class Sydney Olympic Park are located within Auburn City. The park comprises 640 Health facilities hectares of man-made and natural attractions providing Auburn City is home to a wide range of high quality visitors and residents with an irresistible choice of health care facilities including two public hospitals; sporting, touring, cultural, historical and nature based Auburn Hospital and St Joseph Hospital and numerous activities. Sydney Olympic Park plays host to over 50 community based health services. Private hospital different sports each year, both at professional and services are well represented in the area with the amateur levels with many facilities open to the public on Sydney Olympic Park Hospital currently under a daily basis. Sports stadiums and facilities include: construction. Westmead Hospital, the major public hospital servicing Greater Western Sydney, is also less • Olympic Stadium • Tennis Centre than 10 minutes away. • Acer Arena • Golf Centre • Sydney Showground • State Sports Centre • Aquatic Centre Auburn City Business Investment Prospectus 25 For any additional information regarding Auburn City and investment opportunities, Auburn City Council’s Economic Development Unit can be contacted on: Administration Centre: Civic Place, 1 Susan Street, Auburn NSW 2144 Postal Address: PO Box 118 Auburn NSW 1835 Phone: + 61 2 9735 1222 Facsimile: + 61 2 9643 1120 Email: firstname.lastname@example.org Website: www.auburn.nsw.gov.au The following organisations can provide invaluable support in identifying and facilitating new business investment opportunities in Auburn City. Organisation Address Contact AusIndustry Level 5, 341 George Street Telephone: + 61 2 9226 6000 Sydney NSW Facsimile: + 61 2 9226 6002 www.ausindustry.gov.au Austrade Level 23 Aon Tower, 201 Kent Street Telephone: 13 28 78 (Aus Only) Sydney NSW www.austrade.gov.au Greater Western Sydney Level 2, 470 Church Street Telephone: + 61 2 8843 1100 Economic Development Board North Parramatta NSW Facsimile: + 61 2 9890 9552 www.gws.org.au New South Wales Department of Level 2, 470 Church Street Telephone: + 61 2 8843 1100 State and Regional Development North Parramatta NSW Facsimile: + 61 2 9890 9552 www.business.nsw.gov.au Information generated and compiled by AEC Group Limited Produced by Auburn City Council Disclaimer Whilst all care and diligence have been exercised in the preparation of this publication, Auburn City Council and the AEC Group Limited do not warrant the accuracy of the information contained within and accept no liability for any loss or damage that may be suffered as a result of reliance on this information, whether or not there has been any error, omission or negligence on the part of Auburn City Council, the AEC Group Limited or their employees.
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