Business Fund Raising by stn15026

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									FUND RAISING and
Relationships with Donors

     Finley Graves, Dean
     College of Business
     University of North Texas
Fund Raising and Relationships with
Donors

   Fundraising experience
     Kansas State University
        - Head, Department of Accounting
     University of North Texas
        - Chair, Department of Accounting
        - Dean, College of Business
Fund Raising and Relationships
with Donors



    It’s
   NOT
Panhandling!
Fund Raising and Relationships
with Donors

 ItIS about building
  relationships…and trust
  - Visit alums in their setting
  - Listen – learn about them
  - Listen – use the opportunity for
   program assessment
Fund Raising and Relationships
with Donors

 Building   trust
 - Be candid about challenges, but
 …
 - Never, never be negative
 - Take program critique to heart
Fund Raising and Relationships
with Donors

 Identify   your greatest need
  - Excellence money?
  - Salary supplements?
  - Scholarships?
 Have a giving program
 Have a proposal
Fund Raising and Relationships
with Donors
Fund Raising and Relationships
with Donors

 Thank yous
 Thank yous
 Thank yous
Fund Raising and Relationships
with Donors

       I work with University
 Should
 Development Officers?

           ABSOLUTELY!
Fund Raising and Relationships with
Donors

   Reasons to work with University Development Officers:
     1. Identifying prospects
     2. Knowing means of prospects
     3. Cultivating prospects in advance
     4. Making appointments and documenting visits
     5. Facilitating visits and making the ask
     6. Obtaining tax and financial planning advice
     7. Helping plan and finance events
     8. Helping write professional proposals
     9. Coordination with other fundraisers on
         campus
    10. Having Development on your side
Fund Raising and Relationships with
Donors

   What if MY alum wants to give to, say,
    Education or Athletics?
   What if the President (Dean) approaches MY
    alum?
   Are mass mailings worth the investment?
Fund Raising and Relationships with
Donors

   Building and Maintaining Relationships
    - Stewardship visits
    - Recognitions
    - Celebrations/Receptions
    - Reunions
    - Special invitations to University events
Fund Raising and Relationships with
Donors

   Organizing major gift campaigns (Chairs,
    Professorships)
    - Use names of influential professors
    - Start with major givers
    - Early phase is quiet phase
    - Go public after major funding accomplished
Fund Raising and Relationships with
Donors

   Tips –
    - Dress professionally
    - Ask about the donor’s family or interests
    - Scan the newspaper or Internet before a visit
    - Know facts about your program/University
    - Watch the time, donors are busy people
    - Thank yous, thank yous, thank yous
Fund Raising and Relationships with
Donors

   Final tip –

            You don’t ask, you don’t get!
Fund Raising and Relationships with
Donors




         Good luck and have fun!

								
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