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The Official Guide to LSU’s Graphic Identity Standards

                    January 2009




  TRADEMARK LICENSING ..............................................................................42
  Protecting the LSU Brand
     Look for the Label
     Promotional Products
     Use of LSU Trademarks and Indicia
     LSU Athletic Logo

  OFFICE OF PURCHASING ..............................................................................43
  Advertising Process
    University Resources (relating to creating the brand)
    Definition of Advertisement
    Advertising 101
    University Policy and Approvals

  REGISTERED STUDENT ORGANIZATIONS AT LSU ............................ 44
      Use of University Name
      Use of University Marks
      Sport Clubs’ Use of Sponsors on Uniforms/Jerseys

      Door Decals ............................................................................ 45
      Vehicle Signage ...................................................................... 46
      Yard Signage ........................................................................... 46
      Facilities Design and Development Committee (FDDC) ..... 46
      Tablecloths ............................................................................. 47
      Banners................................................................................... 48
      Employee Apparel .................................................................. 48

Office of Trademark
Licensing                                         Protecting the Brand
LSU Trademark Licensing was created               Look for the Label                                                         Use of LSU Trademarks and Indicia                                       LSU Athletic Logo
in 1981.The three purposes of the
program are to protect the University’s           Products that are produced within the proper licensing procedures          Use of the University name and other words and images                    The LSU athletic logo, trademark, mascot, and name are
indicia, promote the University, and              and bear the insignia shown below are guaranteed to be officially          associated with the University (indicia) is governed by PS-93, “Use      reserved for use by the LSU Athletic Department and its
to generate funds that are used for               licensed collegiate products.                                              of University Name and Indicia.”                                         entities. If you are not sure you have permission to use these
general University endeavors including
scholarships, construction projects, and                                                                                                                                                              marks, please contact LSU Office of Trademark Licensing.
                                                  To make sure that you are buying a product that is authentic,              Purchase of any item displaying the University name or other
various other needs.                              simply “look for the label” that will appear on every licensed             indicia is governed by the following policies and procedures that
                                                  product. This label signifies that the merchandise has passed the          are administered by Trademark Licensing in the Office of Finance &         • The LSU Athletic mark should not be used for any purpose
What is an LSU trademark?                         standards set forth by LSU and guarantees that a portion of the            Administrative Services.                                                      without permission of LSU Athletics, LSU Trademark
                                                  purchase is returned to the University.                                                                                                                  Licensing, and Louisiana State University.
A trademark is any mark, logo,                                                                                                 • Vendors of items that are purchased by the University for
symbol, nickname, letter(s), word(s),                                                                                             resale must be licensed by the University, and the specific           • The tiger head mark is not appropriate for use on academic
or a combination of these that                                                                                                    manner in which indicia are used on or with the item must                materials.
are associated with the University.                                                                                               receive prior written approval of Trademark Licensing.
A design that could cause public                                                                                                  Licensed vendors are required to pay a royalty for the use
                                                                                                                                                                                                        • The athletic logo should never appear with or replace the
confusion due to similarity to LSU’s                                                                                              of University indicia. In the case of registered student and
                                                                                                                                                                                                           University signature.
trademarks may be an infringement                                                                                                 employee organizations purchasing such items for their
on the University’s trademark rights.                                                                                             members only and not for fund-raising purposes, the royalty
                                                  Visit for a complete LSU licensee list and for more                 fee is waived.
Note: Failure to obtain a                         information about the LSU brand.
license through the Collegiate                                                                                                 • Vendors of items that are purchased by the University
Licensing Company (CLC)                                                                                                           for distribution to members of the public or others for
and approval through LSU                                                                                                          promotional purposes must be licensed by the University,
                                                  Promotional Products
Trademark Licensing can                                                                                                           and the specific manner in which indicia are used on or with
result in the seizure of all                                                                                                      the item must receive prior written approval of Trademark
                                                  Promotional products garner name recognition, commemorate                       Licensing. Licensed vendors may be required to pay a royalty
nonapproved merchandise
                                                  special events, recognize certain groups, and direct people to Web              for the use of University indicia. In all cases, such items that
bearing any of the LSU
trademarks.                                       pages. When designing promotional items, the LSU logo must be                   carry the name of any non-LSU entity in addition to LSU
                                                  the dominant mark on the product.                                               indicia, or which carry LSU indicia and are provided to a
LSU is affiliated with both the Fair Labor                                                                                        non-LSU entity for promotional use, shall be licensed under a
Association (FLA) and the Worker Rights           All designs for promotional items require completion and approval               separate promotional licensing agreement through Trademark
Consortium (WRC) to help ensure that              of PUR-522 prior to production.Visit                 Licensing.
products bearing University marks are not         to obtain this form.
manufactured by companies utilizing abusive
                                                                                                                               • The manner in which University indicia are to be used on             OFFICIAL COLORS
labor practices. The University, in connection
                                                                                                                                  all items requires the prior written approval of Trademark
                                                  Example:                                                                        Licensing.                                                             PMS 268         c 90 m 100 y 0 k 0
with the Collegiate Licensing Company (CLC),
                                                                                                                                                                                                                         r 70 g 29 b 124
FLA, and WRC, has adopted labor code
                                                                                                                             Questions regarding the policies described above should be
standards that cover various issues, including
                                                                                                                             directed to Trademark Licensing at 578-3386.                                PMS 123        c 0 m 29 y 94 k 0
wages and benefits, working hours, child labor,
health and safety, and freedom of association.                                                                                                                                                                          r 253 g 208 b 35
                                                                        side one         side two                            Under specified conditions, University departments may
These standards are monitored and enforced
at factories around the world by both the
                                                                                                                             purchase promotional items of no intrinsic value to be
                                                  Suggested use: side one displays the primary logo or one of the other      distributed without charge in anticipation of generating                    PANTONE PROCESS BLACK
Fair Labor Association and Worker Rights
                                                  logo versions; side two is free to display the college, unit, center, or   additional revenues. For a list of required procedures, visit
                                                  program name. If only one side is chosen to display art, the LSU primary
                                                  logo has to be the dominant feature.

                                                                                                                                                                                                                                   OFFICE OF PURCHASING
Advertising Process
                                                                                                                                                                                                                                   The objective of the Office of
University Resources                                                    Advertising 101                                                                    University Policy and Approvals                                         Purchasing is to procure goods
                                                                                                                                                                                                                                   and services to sustain, foster,
CONSIDER BUYING ON CAMPUS FIRST! All University                         All advertising purchases, regardless of cost, require prior                       Per policy, departments must secure prior approval from:                and support the administrative,
departments are directed to utilize the University                      approvals from Communications & University Relations                                                                                                       educational, and research missions
resources for all services and items Relating to                        or Human Resource Management and the Office of                                       • Communications & University Relations for any
                                                                                                                                                                                                                                   of the University. Purchasing strives
PS-10 and the LSU brand.                                                Purchasing.                                                                             University or department-related ads, regardless of the media
                                                                                                                                                                type or form in which the ad appears (see PS-10).                  to maintain the most efficient
                                                                                                                                                                                                                                   operations possible, while adhering
Communications & University Relations                                   Advertising Procedure/Process Flow
                                                                                                                                                           Communications & University Relations must review, edit, and            to the requirements of state
For more detailed information on publication procedures for             For more detailed information on advertising, visit
                                                                                                      approve all nonemployment ads, whether general or department-           and federal laws and rules and
University Relations (UR), review page 7.                                                                                                                  specific in nature and purpose.                                         regulations, as well as to University
                                                                        1. Department identifies a need for an advertisement that complies                                                                                         policy. It is our goal to serve our
Five separate operations make up Communications & University                                                                                               Per PS-10, Communications & University Relations is charged with
Relations:                                                                 with a statutorily defined and authorized purpose under R.S.                                                                                            customers in the most timely,
                                                                                                                                                           ensuring that all advertisements contribute favorably to the image
           • Communications (publication writers and editors)              43:111. Consult with Purchasing if unsure.                                                                                                              economical, and transparent means
                                                                                                                                                           of the University and are consistent with defined standards relative
           • Marketing                                                                                                                                                                                                             possible.
                                                                                                                                                           to content, format, graphics, and so forth, regardless of media type.
           • Media Relations                                            2. Department secures vendor’s price quote, i.e., written quote,
           • Creative Services (Web and graphic design)                    published rate card, insertion order, and the like. Remember to                                                                                         STATE ADVERTISING LAW
                                                                                                                                                             • Human Resource Management (HRM) for employment
           • Radio, TV, Photography, and Film                              request a 15% in-house ad agency discount if furnishing camera-
                                                                                                                                                                ads (see PS-1).                                                    R.S. 43:111 expressly prohibits the
                                                                           ready/digital ad copy.
                                                                                                                                                                                                                                   expenditure of public funds for
Please contact Communications & University Relations to start the                                                                                          HRM must review, edit, and approve employment ads per PS-1
                                                                            NOTE: Departments are not allowed to sign vendor                                                                                                       advertising in any media, except for
planning process for all your departments’/units’ publicity or design                                                                                      for content, format, and language to ensure protection and legal
                                                                            agreements. Forward these to Purchasing with your advertising                                                                                          limited, statutorily defined purposes.
needs. UR will personally guide you through the process, work                                                                                              compliance with all current federal, state, and local employment
with Design Services, or even help to coordinate outside vendors,           requisition.
                                                                                                                                                           requirements, e.g., EEOC, ADA, University/Civil Service.
when necessary.                                                                                                                                                                                                                    Therefore, all advertising
                                                                        3. Department secures prior approval from Communications                                                                                                   expenditures must have the prior
                                                                                                                                                           Note: HRM approval is not required for internships or residencies;
Visit for more information about LSU                        & University Relations or Human Resource Management (as                                                                                                 review and approval of the Office of
                                                                                                                                                           however, such ads must include current/appropriate EEOC and ADA
publication procedures.                                                    applicable) for the advertisement relative to content/text, visual                                                                                      Purchasing and are subject to close
                                                                           identity, format, design, graphics, and so forth.
                                                                                                                                                                                                                                   scrutiny by Legislative Auditors.
Procurement Auxiliary Services                                          4. Department submits complete package to Purchasing consisting of:
                                                                                                                                                             • Office of Purchasing to determine ad’s legal authority.
Five separate operations make up LSU Procurement Auxiliary                                                                                                                                                                         Purchasing is responsible for
                                                                           • an approved PRO requisition*
Services:                                                                                                                                                  Purchasing must identify and document statutory and policy              ensuring legal compliance by
                                                                           • evidence of PA or HRM approval
          • Printing Services                                                                                                                              compliance as discussed above. Additionally, some vendors               denoting all advertisement purchases
                                                                           • vendor’s quote, published rate card, insertion order, and the like
          • Design Services                                                                                                                                may require a signature of authorization on their preprinted
                                                                           • any vendor advertising agreement/order form requiring                                                                                                 with the applicable state law of
          • Mailing Services                                                                                                                               advertisement agreement or similar insertion order form.
                                                                              signature                                                                                                                                            authority. Additionally, we require
          • Paw Prints
                                                                           • a general statement of purpose for the ad                                                                                                             evidence that the Department has
          • Copier Management                                                                                                                              Note: Departments are not authorized to sign any vendor forms that
                                                                           • ad copy (draft or final version) if available                                                                                                         secured approvals per University
                                                                                                                                                           constitute a binding purchase agreement. Only the Executive Director
Persons using Printing Services for printing or design should also                                                                                         of Procurement Services has the authority to sign any such vendor       policies.
                                                                        5. Purchasing reviews requisition package and, if in order, denotes
consult PS-10 to determine what, if any, approvals are needed.                                                                                             agreements/forms on behalf of the University.
                                                                           statutory authority and issues vendor’s purchase order*.
Definition of “Advertisement”                                                                                                                              The Department is responsible for securing applicable PA or                 purchasing/advertising
                                                                        * A requisition and purchase order are required, unless prior approval is
                                                                        granted by Purchasing. On a case-by-case basis when the cost is less than          HRM approval prior to submitting a requisition to the Office of             for the complete advertising
State law and University policy apply to any type of advertisement      $1,000, Purchasing may authorize the department to use LaCarte or direct           Purchasing.
or external communication, regardless of the intended purpose           charge process in lieu of the requisition/purchase order process. In such cases,
and regardless of media type (e.g. newspapers, periodicals, journals,   Purchasing’s approval must accompany the LaCarte BF or Direct Charge
television, radio, billboards, Web sites, etc).                         invoice.

ORGANIZATIONS AT LSU                    Prepared for Registered Student Organizations at LSU
Trademark Licensing, within             Use of University Name                                                   Use of University Marks
Finance & Administrative Services,
                                        A registered student organization or sport club team may use the         Registered student organizations or club teams may not use the            • The LSU tower and/or seal logo CANNOT be used by any
promotes, protects, and regulates
                                        University name in its title, publications, or letterhead to show its    University seal or logos on letterheads, business cards, or other            student organizations, including sport clubs. The sport club
the University’s name and                                                                                                                                                                     does have the ability to use the LSU tiger head mark, which is
                                        status as a registered student organization at LSU, but may not          identifying materials. A sport club team may, however, utilize a
identifying marks. These marks          use the name in a manner as to create confusion between it as an         University mark as part of its uniform, provided the item is not             made available to them by Trademark Licensing, on the jerseys
include the name, logos, seal, and      organization and the University itself, nor in a manner that would       issued or made available by sale or otherwise to anyone other                and/or the signage for events the organization will be hosting.
all identifying marks, symbols, and     in any way constitute an endorsement, approval, or underwriting of       than team members. Registered student organizations may receive              Likewise, organizations can use their name, the “ABC Sport
slogans associated with LSU.            any organization, product, activity, service, or contract by Louisiana   permission to utilize a University mark for special use, such as a           Club Team at LSU,” on jerseys if desired.
                                        State University.                                                        commemorative item that is for members’ use only.
                                                                                                                 Contact Trademark Licensing for review of such proposed use.
The University has registered           The general rule is that the University name cannot precede the                                                                                  * Additionally, the tiger head mark is to be used by student organizations
                                        name of the student organization. Examples include:                      Should an item bearing the registered marks of the University be           on jerseys/t-shirts only.This permission does not extend to letterhead,
its marks with the U. S. Office of
                                                                                                                 sold to anyone other than the membership of a registered student           business cards, or even Web sites.
Patents and Trademarks and the
                                        Permissible:                                                             organization or sports club team, it becomes a commercial use of
Louisiana Secretary of State to         ABC Club at Louisiana State University, ABC Club at LSU                  the mark and is subject to a license agreement.                         The primary reason for this rule is that student organizations are
protect the integrity and identity                                                                                                                                                         registered with LSU, but are not departments of the University.The
of the marks. Proper use of LSU’s       Not Permissible:                                                         For example, if the ABC Club at LSU decides to use the marks of           use of LSU marks on other materials would convey a relationship
name and marks stimulates public        Louisiana State University ABC Club, LSU ABC Club                        the University on its uniform, it may do so only subject to approval      between the University and said student organization that does not
awareness and support for the                                                                                    by Trademark Licensing. If the club decides to sell a t-shirt bearing     exist and that would be inconsistent with current LSU policy.
University.                             One exception to the above rule is for sport clubs that compete          the University marks as a fund-raiser, the manufacturer of the item
                                        nationally against other universities. In order to identify this         must be an LSU licensee.
                                        unique student organization subset, the following examples
                                        will apply to identify the competing sport club:                         The Trademark Licensing Office must approve all artwork
Prior written permission is
                                                                                                                 and designs, as well as the quality of the product prior to its
required through Trademark              LSU Sport Club, Sport Club at LSU, Louisiana State University            distribution. Please e-mail with all proposed
Licensing for use of the University’s   Sport Club, Sport Club at Louisiana State University                     designs and any questions. A list of licensed screen printers can be
name or marks for anything other                                                                                 found at
than official University purposes.      If a sport club uses the word “team” within its title, it may only
The following applies to student        do so when the words “sport club” precede the word “team”                Sport Clubs’ Use of Sponsors on Uniforms/Jerseys
groups, organizations, and sport        in order to separate sport clubs from intercollegiate athletic
club teams.                             teams:                                                                   Not Permissible:
                                                                                                                   • Any jersey that is designed for a sport club needs to be
                                        Permissible:                                                                  approved by Trademark Licensing. The design can be e-mailed
                                        ABC Sport Club Team at Louisiana State University, ABC Sport                  to once the sport club has received it
  ___________________________           Club Team at LSU, LSU ABC Sport Club Team, Louisiana State                    from the company that is creating the design.
  ___________________________           University ABC Sport Club Team
  ___________________________                                                                                      • A company that is donating the jerseys for the sport club can
                                        Not Permissible:                                                              place their name on either the arm of the jersey or on the
  ___________________________           LSU ABC Team, Louisiana State University ABC Team                             back. The company’s name should not be greater than 1” in
                                        The correct reference to LSU is “Louisiana State University” or
                                        “LSU.” Louisiana State” is not acceptable.                                 • The sponsor’s name can be used on the signage/banners for
                                                                                                                      events that the ABC Club puts on, and the recognition of those
                                                                                                                      sponsors needs to be both discreet and tasteful. This signage
                                                                                                                      should be event-specific and used during the time that the
                                                                                                                      event is taking place.

                                                                                                                                                                                 ENVIRONMENTAL CAMPUS
Logo Options for Door Etching Decals                                        Example of an Approved Door Etching Decal                                                             SIGNAGE—DOOR DECALS

                                                                                                                               When etching into real glass                       Procedure:
                                                                                                                               (not using the decal), the
                                                                                                                               only logo option available is                        Contact Facility Services and fill
       option one                                                                                                              option one, the primary LSU                          out a work request. Log on to
                                                                                                                               logo.                                       and choose the
                                                                                                                                                                                    option “Work Request” from the

                                                                                                                                                                                    Attach a sample of the requested
                                                                                                                                                                                    language to be etched.

        option two                                   option three                                                                                                                   If you need further clarification
                                                                                                                        LSU LOGO                                                    about the door etching process,
                                                                                                                        One of three approved options. The only
                                                                                                                        color option available is the frosted gray.                 please contact Facility Services.
Unacceptable Logo Options for Door Etching
Decals                                                                                                                                                                            Guidelines:

                                                                                                                                                                                    Each etching is an actual decal that
                                                                                                                                                                                    is placed on the door.

                                                                                                                                                                                    The only color available is the
                                                                                                                                                                                    frosted gray to resemble real
                                                                                 CIVIL & ENVIRONMENTAL                  OFFICIAL UNIT NAME (ALL CAPITAL LETTERS)
                                                                                                                        This field is the official LSU unit name. The               There are three logo options to
   The University’s official seal is not allowed on any unapproved items.
                See page 12 for more details on the seal.
                                                                                       ENGINEERING                      parent signature is optional.

                                                                                                                        Download the complete Official Names and
                                                                                                                                                                                    choose from.

                                                                                                                        Departments list at                                         The LSU seal and any athletic
                                                                                       John E. and Mary T. Johnson                                                                  mark cannot be used on the door
                                                                                                                                                                                    etching decals.
                                                                                      Materials Behavior Laboratory     OPTIONAL INFORMATION (UPPER AND
                                                                                                                        LOWERCASE LETTERS)                                          All department or unit names
                                                                                                                        This field is optional. The content in this area is
                                                                                                                        not restricted to particular text. This field can be a      should follow the Official Names
                                                                                                                        proper name and title, laboratory name, corporate           and Departments list available
                                                                                                                        sponsor name, or subunit name.
       Official athletic logos are not allowed on nonathletic items.                                                                                                                for download at
             See page 42 for more details on athletic marks.                                                                                                                        identity/OfficialNames.pdf.



     Vehicle Signage—With nearly 400 LSU vehicles in transit, this is another                       Facilities Design and Development                  PROCEDURES FOR REVIEW OF                            Master Planning Document and follow the
     opportunity for LSU to exhibit a consistent and cohesive brand identity. All LSU               Committee (FDDC)—All building signage,             REQUESTS                                            planning process. Complex major requests
     vehicles, including LSU police cars, public safety vehicles, and facility service units, are   both interior and exterior, must follow the        There are established protocols for the review      (e.g., new facilities) will move through the
     required to carry LSU marks as illustrated below.                                              guidelines set forth by the LSU Office of          and approval of requests to alter facilities and/   Facilities Design & Development Committee a
                                                                                                    Facility Development. Any deviation from           or their usage. Outlined are procedures for         minimum of two times.
     Any requests for special designs or decals on LSU vehicles must be approved by the             this design policy must be approved by both        the review of two types of requests (minor
     LSU Office of Finance & Administrative Services and Communications & University                Communications & University Relations and          and major). In both instances, there should         First Review: A completed major request
     Relations prior to production.                                                                 the LSU Facility Development and Design            be considerable collaboration with Facilities       form outlines a preliminary program, cost-
                                                                                                    Committee.                                         Development.                                        range, possible site locations, and a contextual
     Use of personal expression stickers or magnets on state vehicles is strictly                                                                                                                          analysis. Design solutions are not presented at
     prohibited. Only stickers or magnets issued through the LSU Office of Finance &                                                                   A. Minor Requests                                   this time.
     Administrative Services may be used on state vehicles.
                                                                                                    Provides for (1) an integrated approach to         Minor request procedures are followed for
                                                                                                    planning and design to create and maintain a       minor alterations and/or renovations to             The Facilities Design & Development
                                                                                                    physical environment consistent with LSU’s         existing facilities controlled by the requestor.    Committee (FDDC) reviews the request,
                                                                                                    status as the state’s flagship university and      A minor request form should be completed            ensures the request adheres to the 2003
                                                                                                    in keeping with the 2003 Master Planning           and approved by the division’s vice chancellor.     Master Planning Document, and makes a
                                                                                                    Document, and (2) the long term stewardship        Upon the vice chancellor’s approval, the minor      priority recommendation.
                                                                                                    of LSU’s facilities, environment, and space        request form should be sent to the manager
                                                                                                    resources in support of the academic and           of Campus Planning at Facilities Development        Second Review: Once the project has
                                                                                                    strategic objectives of the University and in      for processing. The Office of Facility              been fully developed conceptually, prior
                                                                                                    keeping with its established aesthetics.           Development and the chair of the Facility           to completion of the schematic design,
                                           FACILITY SERVICES
                                                                                                                                                       Design & Development Committee review the           the project request is reviewed a second
                                                                                                                                                       minor request and ensure there are no issues        time by the FDDC. The FDDC will make
                                                                                                    GENERAL POLICY
                                                                                                                                                       that warrant the use of the major request           recommendations based on (1) congruence of
                                                                                                    This policy establishes a direction for campus
                                                                                                                                                       process. Alterations to the exterior of an          the request with the 2003 Master Planning
                                                                                                    facility development. It functions to ensure
                                                                                                                                                       existing facility must follow the major request     Document and (2) conformity of the existing
                                                                                                    that the campus environment is a place where
                                                                                                                                                       procedure.                                          project with the contextual analysis.
                                                                                                    students, faculty, staff, and the community at
                                                                                                    large can live, learn, work, and play safely and
                                                                                                                                                       Minor requests that pass the review are then        For complex projects ad hoc facility design
     Yard Signage—All organizations must follow the guidelines set forth by the LSU                 in a setting that is aesthetically pleasing and
                                                                                                                                                       eligible for implementation.                        review advisory committees may be
     Office of Finance & Administrative Services.                                                   supportive of the mission of the University.
                                                                                                                                                                                                           established at the discretion of the FDDC
                                                                                                    The policy represents a commitment to the
                                                                                                                                                       B. Major Requests                                   chair. The ad hoc committees may include
     Effective spring semester 2007, yard signs are no longer permissible on the                    protection of those architectural, functional,
                                                                                                                                                       Major request procedures are followed when          individuals who are not members of the
     LSU campus, with the exception of major LSU events: Commencement, Spring                       and aesthetic qualities that have distinguished
                                                                                                                                                       the proposal involves a significant change          FDDC and will normally include design
     Invitational, Honors Convocation, and Freshman Orientation.                                    the LSU campus since its inception. The policy
                                                                                                                                                       in the current use and function of a space,         professionals. The ad hoc facility design review
                                                                                                    affirms that the decision-making process with
                                                                                                                                                       renovations or alterations to the visual            committees make recommendations to the
     The policy change was implemented due to the increased number of signs being                   regard to facilities should emphasize efficiency
                                                                                                                                                       character of a facility, alterations to permanent   FDDC based on their reviews of the criteria
     posted and numerous signs remaining after an event had ended. Additionally, the                and the promotion of human comfort and
                                                                                                                                                       sculpture and works of art, and/or requests         appropriate to each project.
     influx of yard signs has become an obstruction for Facility Services’ maintenance/             environmental health. The intent is to move
                                                                                                    toward a campus whose physical design              that involve new construction or capital outlay
     landscaping personnel and motorized landscape vehicles. Yard signs erected                                                                        funding. Major requests move through various
     in pedestrian areas create hazards for LSU students, faculty, and staff, and the               privileges the pedestrian and provides for his/
                                                                                                    her ease of mobility throughout campus.            administrative levels and committees for
     positioning of some signs hamper visibility for motorists. Signs were also being                                                                  review and/or approval prior to review by the
     placed in areas not on University property.                                                                                                       chancellor. This process ensures that there is
                                                                                                                                                       appropriate input from other campus entities
                                                                                                                                                       and that requests are consistent with the 2003

Table Throws

Examples of 8’ and 10’ table throws

                                                                                                             FINANCE & ADMINISTRATIVE SERVICES
                                                                                                                      Child Care Center

                                                                                                                        CHILD CARE CENTER

             LOGO CHOICES                 FONT CHOICES                        COLOR CHOICES         TABLE THROWS
                                          META BOLD Roman (sans serif face)
         A                            A                                       Table throw colors:    All vendors must be approved by the Office of Purchasing
                                          ABCDEFGHIJKLMNOPQRSTUVWXYZ                 purple          before an order is placed.
                                          abcdefghijklmnopqrstuvwxyz                  gold
                                          $1234567890 . , : ; ? ! &
                                                                                Thread colors:
                                                                                                     Vendor artwork should be approved by Communications &
                                          GOUDY OLDSTYLE (serif face)               gold             University Relations before completion of table throw.
                                      B                                             white
                                          abcdefghijklmnopqrstuvwxyz                                 Parent signatures are optional.
                                          $1234567890 . , : ; ? ! &
                                                                                                     Participating sponsors, external logos, or graphic elements
                                                                                                     are not approved artwork for table throws.

     Banners—Requests for banner display can only be         Employee Apparel—Employee apparel
     submitted up to four months in advance of the event.    communicates the wearer’s relationship with the
                                                             unit and the University. State purchasing regulations
     Approved banners will only be displayed two weeks       require all LSU employee apparel to be produced using
     prior to any event. The only exception are campus-      LSU-licensed vendors. A list of licensed vendors and
     wide events or programs. These banners may be           purchasing procedures can be found by visiting
     displayed for longer than two weeks.          

                                                             Employee apparel designs are for the use of LSU
       All banners must display one of the five              employees only and may not be used on apparel
       logo options listed on page 10. There are no          intended to be sold to the general public. Contact the
       restrictions on placement of the logo.                LSU Office of Trademark Licensing prior to producing
                                                             any apparel intended to be sold. Both the LSU unit and
       As in all applications, the LSU logo should           the licensed vendor are responsible for ensuring that
       only appear in one of the five color options:         designs for employee apparel are reproduced without
       gold, purple, black, white, or gray.                  alteration.

       Banners are not allowed to be hung on or
       from LSU buildings or structures.

     Banner display reservations are accepted for up to
     three banner sites. Currently there are six banner

     Site #1   Highland Road by Pleasant Hall
     Site #2   Dalrymple Drive by Lab School
     Site #3   Tower Drive by the Student Union
     Site #4   S. Stadium by Parker Coliseum
     Site #5   Highland by Wildlife Building
     Site #6   S. Stadium by Public Safety Building

     Please contact the Office of Finance & Administrative
     Services for more information.


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