Budget Analysis of Borealis Company - PowerPoint by ddb80330

VIEWS: 36 PAGES: 33

More Info
									                     Commercial Sub-Orbital Spaceflight
                         Company Presentation

                                 John McClean
on behalf of the class of 2005, Manned Space Flight, Umea University, Sweden

                            12 November, 2005
                Worldview AB

                  1. Operations
Flight profile – Kiruna airport – Flight path – Technology
        Regulations – Safety – Training – Medical
Operations > Flight Profile
 White Knight 2 takes off   SS2 separates from Eve
       from Kiruna             10 second glide


       Height: 0 ft            Height: 50,000 ft
        Time: 0:00                Time: 40:00
Operations > Flight Profile
SS2 hybrid rocket ignition
                                      SS2 burn phase complete;
   30,000 lbs thrust
                                       weightlessness begins
    3g acceleration

    Height: 50,000 ft                      Height: 135 km
       Time: 40:10                          Time: 43:00




                             BURN PHASE                     WEIGHTLESSNESS
Operations > Flight Profile
  Tailfins tilt upwards,             Tailfins return to normal
 to allow high drag for               flight position to glide
          reentry                          back to Kiruna

     Height: 120 km                      Height: 80,000 ft
      Time: 48:00                           Time: 50:00




                           REENTRY
Operations > Flight Profile
             Passing entry point to
                                               Touchdown at
                 Kiruna TMA
                                                  Kiruna
                   KAALAS

                Height: 4000 ft                 Height: 0 ft
                  Time: 60:00                   Time: 62:00




                              FINAL APPROACH
Operations > Kiruna Airport
 • Close to town centre (8km)
 • Not radar equipped
 • Low air traffic – approx 12
   flights/day
 • Arena Arctica can comfortably
   fit a Boeing 747
 • Accommodation facilities
   available
 • Fire fighting and rescue
   equipment
Operations > Flight Path

                  • Avoiding no-fly zone of
                    LKAB – SW direction
                  • Wilderness to the south
                    minimizes risk to public
                  • ESRANGE and Vidsel - NEAT
                  • R01, R02 approx 6K sq km
                    available each
Operations > Flight Path
Operations > Technology
       The Importance of the Private Venture
 • Small budget ( << NASA, ESA, etc)
 • Innovation and creative thinking, e.g.
   – Composite Materials
   – New rocket motor designs
Operations > Technology
             The Hybrid Rocket Motor
 • Safe and simple
 • Performance advantages of liquids,
   simplicity of solid fuel
 • Rubber fuel, nitrous oxide oxidizer
 • Fuels inert when separated
 • Storage and transportation is non-
   hazardous; no special equipment required.
Operations > Regulations



     Commercial
                       Aviation
        Space
                       Industry
       Industry
Operations > Regulations
   2004 – 2006: CSLAA, FAA regulations timetable

  Last date for        guidelines or        proposed
                                                         final regulations
    issue of         advisory circulars    regulations



                  regarding Commercial SRLV Operations with

   flight crew


  space flight        23 Dec 2004         23 Dec 2005 23 June 2006
  participants
Operations > Regulations
          Guidelines: Flight Crew
                    • Pilot certificate on
                       similar a/c
                    • Class II medical
                       certificate
                    • Be informed in writing
                       of risks
                    • Must receive training
                       – Realistic,
                         comprehensive,
                         current, documented
Operations > Regulations
                    Guidelines: Vehicle
 • ECLSS
    – Maintain operable atmosphere
    – Stowage
    – Mitigation of decompression effects
 • Fire detection and suppression
 • Human factors engineering
 • Display placard stating non-
   certification
 • Designed to avoid stress factors
Operations > Regulations
      Guidelines: Space Flight Participants
                      • Must be informed in
                         writing of:
                        – Risks, their likelihoods and
                          consequences
                        – Safety record of SRLV type
                     • Be able to ask questions
                     • Must provide:
                        – Certification of medical
                          compliance
                        – Written informed consent
Operations > Employees


                Flight
              Operations
                (Control    Safety and
  Pilots                     Recovery
                Centre)




              Maintenance
Operations > Safety

 •‘A Safety Management Plan is as
   important to business survival as a
   financial management plan.’
 (UK CAA, CAP712)
Operations > Safety
 • The SpaceCraft Manufacturer SMS
   - Quality Assurance
   - Culture (safety & innovation)
 • Worldview SMS
   - Safety Culture (top down, bottom up)
   - Safety of the Space Participant
      -     Medical Requirements
      -     Training Requirements
      -     Flight Readiness Review (FRR)
                           Ultimately = GO > No Go
Operations > Training
                                  Fast Jet Experience
                                  (+G and –G forces)
                                  (vibration & noise)




Disorientation
Experience
(SpaceBall)
                        Xero Gravity
Operations > Training




  Simulator
Operations > Medical
 • Declaration of health filled out by customers
   own GP
 • Clear guidelines and declaration easily
   available for customer and GP
 • Screening process of health declarations
   before customer arrive in Kiruna
 • Customer responsible for their own health
   status
Operations > Medical
                  Worldview AB

                      2. Marketing
Target Audience – Market Analysis – Marketing and Advertising
                  The Northern Experience
Marketing > Market Analysis
 • Target audience: wealthy, healthy, adventurous
 • 30,000 subscriptions ahead of flight availability
 • Class survey – 66% complacent regarding launch
   and landing site
 • Expanding market
Marketing > Marketing & Advertising
 • VIP, celebrity tickets
 • Sponsorship (television game shows, etc)
 • Focused advertisement to target audience
   – Stands at corporate events
   – Company representative visits and brochures to
     offices
   – Brochures in high-end hotels
   – Internet
Marketing > The Northern Experience
 • Aurora Borealis
 • Midnight sun
 • Icehotel
 • Hunting
 • Fishing
 • Sami culture
 • Esrange
                  Worldview AB

                3. Financial Summary
Non-recurring costs – Investment and sponsorship – Budgetary
        sources – Running costs – Targets and projections
Finance > Non-Recurring Costs

 • Space Vehicles     -   $52M
 • Ground Vehicles    -   $0.1M
 • Headquarters       -   $8M
 • Hangar             -   $4M
 • Regulatory Costs   -   $2M
 • Certification      -   $1.4M
 • Total              -   $67.5M
Finance > Sponsorship
  Postal Services & Package Delivery    International companies




        Commercial airlines
                                           Local companies


         Technology groups



                                           National companies
    Large investors    Communications
Finance > Income
              10%
         5%                               49%




   36%


               Investment   Sponsorship
               Tickets      Marketing
Finance > Running Costs

 • Salaries                                     -         $23k
 • Consumables                                  -         $4k
 • Bills                                        -         $1k
 • Insurance                                    -         $10k
 • Flight Cost                                  -         $10k
 • Total                                        -         $47k
 Values given based on cost per flight, running 1 flight per week
Finance > Targets and Projections

 • Full return on investment by 2011.
 • Ticket price reduced by 33% by 2014.
  2008 – 2011 Cost per seat is $50,212
                     Ticket Price is $150,000
  2011 –             Cost per seat is $6,714
                     Ticket Price <$100,000

								
To top