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4 takin’ it to the ‘net 5 Snoop Doggy Dogg Don’t Give continued from page Do you see the development of Loco Slam and the Oh really? HBO Half-Hour Comedy shows as HBO competing I mean, it usually comes later, but, still, give me a com- against you? mittment. If you’re going to judge me in ninety ways, A Puck! I was kinda disappointed that we weren’t asked. We rep- give me a committment that you’re still involved with me resent the host of Loco Slam. It’s not getting great ratings. for next year. I need that committment, so I can hire the It’s not going to be there to compete with us. But I think people, who’ve been working all year as talent scouts, to it’s kind of an insult that we weren’t asked to produce, or continue to develop the show. And, you know, our company, at least consult with, and talk to about expounding on our we represent a lot of great people, and without hit shows, ideas. everybody can go home. (pause, then he speaks his mind) How the fuck did I wake How do you think you’re seen in the industry? footage courtesy of death row records footage courtesy of arsenio hall show footage courtesy of arsenio hall show up and look at Loco Slam? It’s the exact same format, I don’t know. I mean, I have good friends, a lot of good exact same set-up. Not funny. Insulting. pals and friends who are helpful. I know the chairmans of But they didn’t see that. That was really bad mistake at all the entertainment companies. I have more access to the HBO, on their part and certainly in violation of our space I powerful white people that run the world of entertainment photo: renée cox thought. Yeah. than, I believe, any Black person in the world of entertain- photo: al pereira; photo: al pereira; photo: al pereira; So, how do you take that? ment. I hang out with these people. I always get there and I I take it like, “I don’t own nothin’ so what does it mat- realize I’m the only Black person there. ter to me?” What could I do about it? (Quiet for a while, then…) I absolutely am insulted by it, but there’s nothing I With phone and fork in hand, Simmons takes on both The complete, unedited text of this interview with can do about it, especially as they haven’t even given me a the entertainment industry and the “Russell Simmons Russell Simmons is available via Internet infobot. To Love those Springfield Indians! committment to pick up our next season. Pasta Special” (linguine and salmon, $10 at the receive it, send e-mail to <email@example.com>. Love those Maple Leafs! Love those Bruins! Time Café, NYC). In the subject area, write <RUSSELL SIMMONS>. Write “send” in your message body. Do not include these The most pressing questions about Snoop Doggy American Music Awards. The double ‘00’ is on the ers. It was Latimer who customized the CCM Sport marks (< > “ ” ) in your message. Dogg’s “Gin & Juice” video used to be 1) Why didn't back of a Springfield Indians jersey, a minor-pro team Mascot-brand hockey shirts Snoop wears in “Gin & that guy Snoop calls wipe his behind before hopping in the American Hockey League (AHL). For you base- Juice,” and the process was fairly straightforward. takin’ it to the ‘net off of the toilet? and 2) Why is that topless girl who gets tossed out of the way wearing pants in bed? I ball fans, the AHL is the equivalent of the AAA level, one step below the big time. At the Music Awards “Snoop’s not a real picky artist, but a pretty picky artist as far as what he wears. Blue’s his color of mean, were she and her man dry-humping? back in February, one of his homiez on stage was choice.” However, Snoop’s not a hockey fan, not Is It “Hammer” Time for In a debate from the alt.rap newsgroup on the Internet, though, the burning question is, whose team wearin No. 16. even of Toronto. Are you surprised? “I think when he picked the Toronto Maple Leaf, it was kind of consis- Cypress Hill? logo is Snoop wearing during the drive-in scene? And, darn it, where does he get those incredible “When I saw him on Arsenio a while back, I rememba he wuz wearin a Boston Bruin jersey when tent with…kind of…the bud. I definitiely don’t think he picked that for ‘Toronto,’ the city. He might have hockey shirts? he was doin’ a cut from his CD and during his per- picked it more from a leaf aspect. You see what I’m Does Cypress Hill, whose Black Sunday vaulted to platinum ‘click-click,’ he’s referring to DarreND <firstname.lastname@example.org> wrote formance, he changed into a Chicago Blackhawk saying?” status last year on the strength of the band’s true-to-life view of the sound that, for example, “Actually the hockey sweater that Snoop Dogg is jersey. When he was interviewed by Arsenio, he wuz Fans who want to look like the Bow Wow will pay. life on the street, actually know anything at all about guns? a revolver or conventional wearing the the ‘Gin & Juice’ video isn’t Hartford then wearing an authentic Toronto Maple Leaf jersey “About $140 for the ones we were giving him, ‘cause An Internaut named pertinax <email@example.com> semi-automatic pistol would Whalers. It’s some California-based minor league (I could see the pro-style stiches) which I thought they’re the top-brand, authentic pro weight. It’s a seems to think they don’t. He notes the closing make if you manually photo: andrew brusso team for, I think either Anahaiem, or LA, or someone.” looked totally cool on Snoop.” Series 6100, CCM hockey jersey, which has the fight- lyric from “Cock the Hammer” — “Ever heard a cocked the hammer, which However, it took Christopher Yip <o6b192@rick. “It’s about time some high-profile celeb like Snoop ing strap…it’s the real ones the players wear. And if Glock go click like a camera/Cock the hammer” you cannot do on a Glock, cs.ubc.ca> from the computer science department would be wearin some hockey jerseys. I think outta you get it customized, with you’re name and stuff on — and posted in the alt.rap UseNet newsgroup: because we don’t have a at the University of British Columbia in Vancouver all the major sports, hockey has DEFINITELY got the it, it can run in excess of $200 and change, depend- “Glocks have internal ‘hammers’ that can’t hammer. It’s a striker-fired — where they really know their hockey — to set the best-looking jerseys. THE COOLEST.” ing on who you’re buying it from.” — H.A. be cocked and uncocked like most guns. In firing mechanism, and there record straight. Chris Latimer concurs. As president of Da Streetz, addition, the sound effect at the beginning of is no external hammer to • CCM Sport Mascot, 7405 TransCanada Highway, Suite 300, “The hockey jersey that Snoop wuz wearing in a NYC-based marketing company, he’s gotten more ‘Cock the Hammer’ is not a Glock being loaded. cock.” B-Real gets cocky. Montreal CANADA H4T 1Z2 ‘Gin & Juice’ is the same one that was worn at the rappers into street-stylish wears than their moth- Whatever is being loaded has a metal magazine. So what does B-Real, the Hill’s lead lyricist Glocks use plastic mags. make of pertinax’s remarks? “I think he’s “Finally, the sound made when the slide is racked clearly is not from a Glock. The full of shit because we used a Glock 9mm do the sound effects,” said the be- Afroed vocalist. “He, basically, don’t know.” He agrees that the sound at the multimedia Noisy Black Turntables 101 sound of the hammer moving is beginning of “Cock the Hammer” is not that of a Glock being loaded. “It’s being distinct, and the whole put together. Assembled.” Tricia Rose brings the noise. Peggy Cooper-Cafritz can teach you how to d.j. photo: firooz zahadi thing sounds more Going on: “What I mean by ‘you ever heard a Glock go click like a camera,’ photo: carl posey like a Beretta. basically was, ‘My gun will never be empty for whoever tries to run up.’ Like Wearing Baraka (Leroi Jones) does with blues in photo: glock, inc. Somehow, I think when you hear a camera click, you’re gettin’ shot in that way. Well, when you a baby Blues People. doll-style Black Noise, through hip-hop lyrics, Can it is important to have the Russell Simmons’s, these guys learned hear my Glock, you ain’t gonna hear no click. you imagine André Harrell’s, and David Harleston’s of the dress, her videos, and personalities, discusses this about guns from “What I mean by ‘cock the hammer’ is not really cocking the hammer, ‘cause thick curls unique musical form’s cultural politics and “Beethoven” and music world devise hip-hop curriculums for the TV and other rap- I know it don’t have a hammer. I’m sayin’ I’m cockin’ it back to be ready for pulled back in a its influence on popular culture. It address- “beatbox” used in the classroom, and I would seek their advice.” In ponytail, Tricia es hip-hop’s expressions against police bru- same breath? Or sona- addition she claims, “I would also rely on hip- pers’ albums.” whatever’s comin’ at me, and you ain’t never gonna get the other end of it Rose looks more like a student than an tality, its responses to the government, and tas and sampling? You may hear these words hop performers for input.” Sherry Collins, unloaded. assistant professor of history at New York its misogyny while giving space for female together more often, if Peggy Cooper-Cafritz The study of hip-hop in schools could also director of media “It don’t have to be a Glock. It was, basically, a metaphor. It could have been University. And to peg her a “hip-hop head” rappers’ critiques of sexism within this has her way. The founder of the Washington, provide for more diversity in its content. “Rap is an even further stretch of the imagina- genre. In addition, the book offers candid relations at Glock, any other gun. I mean, I just used ‘Glock’ because that’s the kind of gun I have. tion. But the boogie-down-Bronx-raised interviews with Queen Latifah, music pro- D.C.-based Duke Ellington School of Music says, addresses the experiences of its performers. Glock 17: Can you find the hammer the Smyrna, GA-based But I have other guns with hammers.” Rose proves “you can’t judge a book by its ducer Eric “Vietnam” Sadler, dancer Crazy “Hip-hop should be taught in schools because it They sing about bitches and hoes, sex and the on this gun? firearm manufacturer, Which should make everybody happy. — H.A. cover” as the author of Black Noise: Rap Legs, and others to provide insight into hip is important for academia to be sensitive to new like,” says the forty-seven year-old. “But if stu- Music and Black Culture in Contemporary hop’s important and influential creative ele- musical trends.” dents with broader, or at least different, experi- seems to agree, at least about the America. ments. geffen records Is the Roots' Founded in 1974, the Duke Ellington School ences were involved, this would be reflected in • Cypress Hill, Black Sunday, Ruffhouse/Columbia, CK 53931 first point. “I’m assuming when the next album The thirty-one year old says she was a Hip-hop’s first ten years were mocked of Music teaches college preparatory courses in the music.” Teaching hip-hop in schools might • Glock, Inc., PO Box, Smyrna GA, 30081 an on-line “pre-hip-hop teenager” who didn’t become by media voices that claimed it wouldn’t songwriter refers to something going session away? obsessed with rap until she was in her last. Now they’re wondering if there’s an media arts, dance, theater, visual arts, and musi- help keep the music fresh, as more varied expe- 1.0 .com twenties. Entering Yale University for end to this ever-evolving musical form. But cal studies to 9th-12th graders. “Most of the riences step up to the mike. students that will graduate from this school will —Tracy A. Sherrod Philadelphia Unplugged: The Roots Geffen Records, home to Guns & Roses, Aerosmith, the Roots, and other nefarious lads, has acquired geffen.com as an Internet domain. Geffen’s on the Net. undergraduate studies and attending Brown University for her Ph.D., she was committed to exploring hip-hop aesthetically, politi- if people take it more and more seriously through scholarship, such as Rose has, it will always be with us. Or in her words, become involved in rap on one level or another,” expresses the George Washington University • Peggy Cooper-Cafritz, The Duke Ellington cally, and culturally. Half laughing and half “This book is the beginning of a very long Law School graduate. “It is important that they School of the Arts, 3500 R St., Washington Easily, the most bugged moment I had, amidst a field full of bugged moments, while cut, “I Remain Calm,” “Essay Whuman?!!??,” “Swept Away,” and the stupefying Does this mean we’ll be downloading Axl’s and The Roots albums soon? Definitely not. serious, Rose says, “People considered it conversation about hip-hop. I hope Black study the genre as a form of musical expression DC 20007 listening to the Roots debut album, Do You Want More?!!!??!, was the day Tariq “Datskat.” The technology to do so isn’t here yet and, academic suicide.” Noise will give hip-hop a voice outside of Luqmaan “Black Thought” Trotter explained the title cut to me at the South Philly Oh, and if you ever get a chance to see these Philly sons play live and for its cultural influence.” even more, there’s no generally-accepted, A revision and extension of her doctoral its traditional venues, and add to its endur- house he shares with three or so other artists. (Trotter, drummer Ahmir Khalib “B.R.O.THE R. ?” Thompson, vocalist Malik “B” Somewhat uncertain about the type of photo: allison dyer secure way of moving cash around on the Net. dissertation, Black Noise is described by ance.” No, there are absolutely no samples on this album. Yes, those are bagpipes Abdul-Basit, bassist Leon Hubbard, and keyboardist Scott Storch), prepare. Tariq However, Geffen is exploring these areas with this hip-hop theorist as, “The first book- — Tracy A. Sherrod courses that would be taught and their content, on “Do You Want More?!!!??!,” played by a brother (Rufus Harley) yet! No, the discourages the attention “When you see a big upright bass, you don’t relate it to, great interest, as are other music companies, Cooper-Cafritz says she would rely on experts in though perhaps none so agressively as Geffen. length analysis of hip-hop culture that scratch which ends the cut is not a scratch. “I did it with my mouth,” Tariq says, as ‘Oh, this guy is about to rock the house.’” Maybe you don’t. But as AT&T says, Fully expect this to soon add up to more than explores the music along with the larger the music industry to give her direction. “I think • Black Noise, Tricia Rose, Wesleyan/ though it were the most natural thing in the world to do this. “You will.” —H.A. a cool place to send e-mail, or something that context of its development.” The way Amiri Get this album. Spend a lot of time with it. Play it in the distant background looks impressive on a business card, the way New England, Hanover NH The Roots (l-r) Vocalists Malik B, Black Thought, drummer B.R.O.THE-R. ? sometimes, then listen very closely to it at other times. Pay attention to the title • The Roots, Do You Want More?!!!??!, DGC, DGCD-A-24708 fax numbers used to. — H.A.
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