Best is yet to come ... if marketers build it by ProQuest

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More proof that there are no new ideas, only innovative, welltimed twists on existing ones. Keeping with Ol' Blue Eyes for another minute, let's quote a line from [James Kaplan]'s attempt to explain [Frank Sinatra]'s appeal to women: "When he was onstage, every one of them, every last one, believed ... that he was singing to her and her alone."

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