Analytics' role in today's creative agency

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Analytics' role in today's creative agency Powered By Docstoc
					     48 | December 2010 | www.dmnews.com




                                   
				
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Description: A according to global intelligence firm IDC, "In 2010, 1.2 zettabytes of digital information will be created." A zettabyte is one trillion gigabytes! More than ever, we are surrounded by data. Data and analytics have always played an important role in direct marketing.
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