The Offer: To promote the November 16 release of Jay-Z's autobiography, Decoded, Spiegel & Grau, a division of Random House, partnered with Bing and Droga5 for an interactive consumer campaign. Beginning October 18, consumers can visit the campaign's site, hosted by Bing, to participate in a global scavenger hunt to find individual coded pages of the book scattered throughout the world.
44 | December 2010 | www.dmnews.com
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