"We're constantly evaluating our program and offering new benefits and promotions to ensure we're recognizing and rewarding customers' loyalty," says Beatriz Sims, manager, Delta SkyMiles program. "One program benefit that we're particularly proud of - maybe because we're the only airline that offers it - is the ability for our highest-value customers to enjoy unlimited complimentary upgrades on all domestic tickets."
26 | December 2010 | www.dmnews.com MAIN FEATURE Innovations in loyalty Marketers find new ways stand out by adding flexibility and better incentives By Dianna Dilworth o
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