21 Tactics to Increase Blog Traffic 1. Choose the Right Blog Software: word press, blogger, movable type and opensourceCMS are a very good tool to help you select software if you go that route. 2. Host Your Blog Directly on Your Domain: A blog on your domain can attract links, attention, publicity, trust and search rankings - by keeping the blog on a separate domain, you shoot yourself in the foot. 3. Write Title Tags with Two Audiences in Mind: you're writing a title tag for the people who will visit your site or have a subscription to your feed 4. Participate at Related Forums & Blogs: publish in bloggers, forums and an online community 5. Tag Your Content: Technorati is the first place that you should be tagging posts. I actually recommend having the tags right on your page, pointing to the Technorati searches that you're targeting. There are other good places to ping - del.icio.us and Flickr being the two most obvious 6. Launch without Comments: Once you're upwards of 100 RSS subscribers and/or 750 unique visitors per day, you can open up the comments and see light activity. 7. Don't Jump on the Bandwagon: you need to show people in your space that you can offer something unique, different and valuable - not just the same story from your point of view 8. Link Intelligently: When you link out in your blog posts, use convention where applicable and creativity when warranted, but be aware of how the links you serve are part of the content you provide. Not every issue you discuss or site you mention needs a link, but there's a fine line between overlinking and underlinking 9. Invite Guest Bloggers: Asking a well known personality in your niche to contribute a short blog on their subject of expertise is a great way to grow the value and reach of your blog. You not only flatter the person by acknowledging their celebrity, you nearly guarantee yourself a link or at least an association with a brand that can earn you readers. Just be sure that you really are getting a quality post from someone that's as close to universally popular and admired as possible 10. Eschew Advertising: I always recommend that whether personal or professional, you wait until your blog has achieved a level of success before you start advertising. Ads, whether they're sponsorships, banners, contextual or other, tend to have a direct, negative impact on the number of readers who subscribe, add to favorites and link - you definitely don't want that limitation while you're still trying to get established. 11. Go Beyond Text in Your Posts: Blogs that contain nothing but line after line of text are more difficult to read and less consistently interesting than those that offer images, interactive elements, the occasional multimedia content and some clever charts & graphs. Even if you're having a tough time with non-text content, think about how you can format the text using blockquotes, indentation, bullet points, etc. to create a more visually appealing and digestible block of content. 12. Cover Topics that Need Attention: In every niche, there are certain topics and questions that are frequently asked or pondered, but rarely have definitive answers. While this recommendation applies to nearly every content- based site, it's particularly easy to leverage with a blog.
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