American Heart Month - EMBARGOED FOR by wuyunyi


                                                     Nancy Keane – communications director
                                                                 American Heart Association
                                                    602-414-5341 – direct / 480-495-7131 – cell


Go Red For Women® campaign & American Heart Month
mobilizes Arizonans to take control of their heart health

Phoenix, February 1, 2010 — Residents throughout Arizona and America will Go Red For
Women® this February to raise awareness of heart disease and cardiovascular disease, a
woman’s No.1 health threat. The American Heart Association’s campaign invites Arizonans to
take charge of their heart health, make it a top priority and live a stronger, longer life.
        Friday, February 5th, has been designated ―National Wear Red Day.‖ Red is the
American Heart Association’s color for women and heart disease. ―We need a bold color like
red to draw attention to heart disease, which is women’s greatest health threat,‖ says Suzanne
Sorof, MD, a Phoenix-area cardiologist and president of the American Heart Association
board of directors. ―Red symbolizes women’s power to take control of their health and
passion for the women whose lives have been affected.‖ The association is encouraging
everyone to wear red — such as a red dress, shirt, hat or other item — on February 5th in
support of all women who have been touched by heart disease or stroke.
        Locally Go Red For Women® is sponsored by Grand Canyon University (GCU) and is
chaired by Fran Roberts, RN, PhD., Vice President of Strategic Business Alliances of the
College of Nursing & Health Sciences at GCU. "With the University's involvement in this
effort, we are able to extend the Heart Association's message through our outreach events,
faculty, staff and 30,000-strong student body. The multiplier effects of our partnership should
really help drive home the message throughout our community that heart disease continues to
be the number one health threat to women," Roberts said. GCU's leadership and student
body are marking the day by immersing the campus in red, with clothing, decor and more.
        The campaign is sponsored nationally by Macy’s and Merck.
        To help support this major campaign, the Phoenix metro area will ―Go Red ‖ to call
attention to the magnitude of heart disease in women. Some local activities will include free
blood pressure and cholesterol screenings along with retail promotions. Other activities
              Monday, February 1st Grand Canyon University kicks off a "Hearts in the
               Arts" contest, encouraging Arizonans of all ages to showcase their talent in
               visual arts by submitting original works in a competition for $500 gift cards,
               bowling and pizza parties. Details at under the
               "Go Red" tab.

              Tuesday, February 2nd from 10 a.m. to 3 p.m. The American Heart
               Association’s 2010 Awareness Day at the State Capitol to highlight for state
               policymakers the need for improved cardiovascular healthcare in Arizona.

              Friday, Feb. 5th from 7 a.m. -9 a.m. at Jiffy Lube in Scottsdale at 70th St. and
               Shea - $5 oil changes as Jiffy Lube Goes Red For Women – Also FREE Red
               Dress pins at all Jiffy Lube locations on Feb 5th - Wear Red Day!

              Saturday, February 6th from 10 am – 4pm at Macy’s at Chandler Fashion
               Square the 2010 Go Red Casting Call: (Go Red For Women® is calling on
               women to tell their stories of the choices they've made to live a healthy life and
               improve their well-being. We'll be selecting our next group of women who'll
               represent Go Red For Women® in its upcoming 2010-2011 campaign. They'll be
               seen on our Web site, in marketing materials, at events and possibly in a TV
               special on women and heart disease.)

              Saturday, February 13th and 20th Jiffy Lube in Phoenix will be holding
               special promotions at:
               All locations offering FREE red dress pins on Friday, Feb. 5th
            -Jiffy Lube # 3354 - 9113 N 91st Ave, Peoria (Saturday, Feb. 13th)
            -Jiffy Lube # 2279 - 265 S Power Road, Mesa (Saturday, Feb. 20th)
               Time: 8 AM to 5 PM (all day)
                50% off Signature Service Oil Change
               20% of total sales for the day donated to AHA/Go Red
               Fingerprinting - Car etching - heart healthy snacks

              Saturday, February 27, at Tempe Beach Park, it’s the Start! Phoenix Heart
               Walk, sponsored by Health Net of Arizona, and nationally sponsored by
               Subway. More than 15-thousand people are expected.

―Heart disease and stroke claim more women’s lives each year than the next seven causes of
death combined, and nearly twice as many as all forms of cancer, including breast cancer,‖ said
Dr. Sorof. “Here in Arizona, more than 4500 women died from heart disease in 2008.”

This lack of urgency about such a serious health threat contributes to the deaths of more than
500,000 American women every year.
        ―Our focus is to empower women to reduce their risk of heart disease,‖ said Dr. Sorof.
―The Go Red For Women® this campaign continues to help women take action against heart
disease and make heart disease prevention a part of their life, because your heart is your life.‖
For more information on Go Red For Women® and heart disease prevention call 1-888-
MY-HEART or visit, visitors will receive a Heart Health Tool Kit with
tips and information, including:
          A comprehensive brochure with information on heart disease and stroke risk
           factors and warning signs
          A bookmark with information on how women can reduce their risk for heart
           disease and stroke
          A wallet card with questions to ask a doctor and a chart to track blood
           pressure, cholesterol and weight
          An American Heart Association red dress pin to wear to show support for the
           women and heart disease cause.

About the American Heart Association
Founded in 1924, the American Heart Association today is the nation’s oldest and largest
voluntary health organization dedicated to building healthier lives, free of heart disease
and stroke. These diseases, America’s No. 1 and No. 3 killers, and all other cardiovascular
diseases claim nearly 870,000 lives a year. In fiscal year 2006–07 the association invested
more than $554 million in research, professional and public education, advocacy and
community service programs to help all Americans live longer, healthier lives. To learn
more, call 1-800-AHA-USA1 or visit

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