How RTL Televizija broadcast Croatia's top sport events - It's
Modern handball rules can be traced back to 1917, but the sponsors are Hochman 1912. In 1912, as he urged senior officials of FIFA soccer game in no time to maintain the state to participate in handball. Therefore, the following rules in handball also has a lot of rules similar to football. Instead of free drop kick, throwing a penalty kick instead of penalty. However, as handball and football match by the skill and accuracy to win.
It's time for handball! How RTL Televizija broadcasted Croatia’s top sports event for an international audience and achieved the highest ratings of any channel in the country’s history The World Handball Championship 2009 has been the most important sports event in Croatian history. It was superbly organized by the International and Croatian Handball Federations. As the leading broadcaster in the territory, RTL has been fully committed to becoming the host-broadcaster for worldwide distribution and covering the Championship at our channel RTL Televizija. We were motivated by three strong factors: a top sports event taking place in Croatia, a world class national handball team, and our goal to produce handball in the most advanced and sophisticated way possible. This was both a challenge and an honor for us. I'd like to congratulate the handball team for having become vice world champions and I'd like to thank our sponsors, clients and our team. Christoph Mainusch CEO, RTL Televizija Over the last 6 months we developed and executed an extensive plan, with the participation of more than 120 people in order to meet the highest broadcast and production standards. Using unique studio formats, new and inventive broadcast elements like the spider camera, special cameras at coaching benches, at goals, in dressing rooms, even in player’s buses and helicopters, RTL truly had a vision which brought the viewers closer than ever before to the pitch and the national team. RTL Televizija made it possible for the World Handball Championship 2009 to become the most successful sports event ever in Croatia! Even though the Croatian team didn’t win the gold medal, we made a whole country World Champion. Slaven Paunović Project Manager of the 21st World Handball Championship, RTL Televizija Sport is big emotion, sport is big entertainment. This is why RTL’s programming goal during the World Handball Championship had been to bring emotion into our viewers’ homes. We assembled a team of first-class handball experts from four generations – Velimir Kljaić, Zlatko Saračević, Vlado Šola and Davor Dominiković – who were all entrusted with the task of bringing handball closer to the viewers, using their own perspectives as players or coaches – not only as a sport, but as a way of life and amusement. Our hosts Ana Brdarić and Nino Štambuk were effectively in charge of the studio shows, guiding viewers through numerous conversations, stories and six Croatian cities where the games took place. Wherever there was handball present and wherever there were handball fans, our reporters were there! Ivan Lovreček Editor in Chief, RTL Televizija While we were preparing the sales strategy for the World Handball Championship, we knew that, being the biggest sports event, the Championship would attract a high number of interested clients, but the actual demand has shown that our viewers enjoy handball above all expectations. With the attractiveness of the project in mind, we tried to approach our clients and partners with a new sales concept. I would like to use this opportunity to thank our clients for trusting us to turn this sports event into a grand TV event as well as an event that has broken all rating records. Miro Bižić Sales Director, RTL Televizija It's time for handball! 2 RTL TELEVIZIJA PRESENTED THE MOST WATCHED PROGRAM IN CROATIAN TV HISTORY SHR FRANCE – CROATIA FINAL, 1 February 2009 81,3 %AMR 47,5% T HAN ORE S 65,2 OUR L M H 44,7 70 BAL AND CHIEVE D 34,0 OF H M A 35,3 6,0% RA 21,7 ROG 12,5 P 4 SHR R 20,2% M CROATIAN MATCHES HANDBALL SHOWS AFTER CROATIAN MATCHES OTHER MATCHES A SHR% AMR% NT°1WNETDIN S V IE MO T EVE CROATIA’S WAY TO THE FINALS R SPO ROATI A C 90 80 70 81,3 60 76,1 50 65,1 67,2 63,5 64,3 65,0 60,5 40 50,0 50,7 30 20 31,6 28,5 23,9 36,1 34,6 33,2 37,6 34,9 41,8 47,5 10 0 CROATIA - KUWAIT - CROATIA - CROATIA - CROATIA - HUNGARY - CROATIA - FRANCE - CROATIA - FRANCE - SOUTH KOREA CROATIA CUBA SPAIN SWEDEN CROATIA SLOVAKIA CROATIA POLAND CROATIA Source: AGB Nielsen Media Research; TG 18-49 AGB Nielsen Media Research started measuring TV audience in year 2003 SHR% AMR% Period: January 16th - February 1st VOICES FROM THE PRESS "Although it’s „just“ a handball match, "RTL: Finals watched "A record number of people "RTL’s transmissions on RTL it looks like a real drama, with by 1,8 million" watching handball" are modern and fun" all the fine points, twists and problems, Tina Premec Ivica Medo Mladen Miletić but also with an unavoidable happy Jutarnji list, 3 February 2009 90 minuta, 26 January 2009 Večernji list, 21 January 2009 ending. In cinematic terms, it looks like "Top cameras in the field: During "WHC tournament has only begun and an American movie." Milana Vuković Runjić the broadcast, RTL uses the latest RTL Televizija is already rubbing their Jutarnji list, 31 January 2009 television technology and cameras" hands with satisfaction, since they "RTL's space transmissions Tina Premec have literally crushed their competition Jutarnji list, 30 January 2009 exceeded expectations!" with their audience share." Mladen Miletić Ivana Miković Večernji list, 28 January 2009 Index.hr, 17 January 2009 3 www.rtl.hr I’m thrilled with RTL’s crew. They’re really marvelous. I was present at so many big tournaments, but I never even imagined the kind of machinery that stands behind the broadcast of a single match. We have learned from RTL Televizija’s professionals, and they have learned from us. I’m grateful that RTL hired me for this project. Together we did a perfect job. Davor Dominiković RTL Televizija has done a great job. The professionalism and competence of the young host team surprised me. Hiring Šola, Saračević, Kljaić and Dominiković as experts was also a great choice. The cohesion between the handball experts’ experience and the charisma of the young hosts showed a new and different image of television. It is evident that RTL’s team was well prepared and approached this most important event in Croatian sports history seriously aware of the great responsibility they had taken on. RTL’s effort and desire to make their contribution to the spectacular presentation of the handball cup are evident and I think that they deserve only words of praise. Lino Červar I’m highly satisfied with the job we’ve done. It is important that we, as experts, were participating in the project, thus providing the viewers with appropriate information. I feel that RTL Televizija has done a great job; and they did it in a new and different way. We were relaxed, but we had the right sense of urgency and professionalism. I can say that I had a wonderful time working on this project. We were all one great team. Vlado Šola Sandi Šola Vesna Žuvela Iva Balent President of the Croatian Handball Federation Marketing Director, Marketing Director, Agrokor Dukat Dairy Industry inc. I would like to congratulate RTL on an excellent following and RTL Televizija imbued the coverage of the World Handball Championship. The broadcasts Broadcasting of the World World Handball Championship were interesting, the studio was dynamic, and all commentators Handball Championship is with color and beauty. were excellent. As the president of the Croatian Handball certainly one of the most The studio they reported Federation, I can say that I am especially happy with Šola’s work. demanding projects that from was fantastic, and the To summarize, RTL has invented new standards of handball RTL Televizija has met with. sports journalists invested broadcasting and I congratulate them on that. Innovations such as the an exceptional amount of spider camera, locker-room effort. And even though camera, as well as the well- they still might be new and Johan Grandlund Antun Vrdoljak prepared commentators with inexperienced, they managed CEO, Tele2 Member of International enviable sports experience, very well in their new roles. Olympic Committee further contributed to the "Tele2“ is satisfied with Congratulations! RTL’s transmission of the World quality and content of the how RTL covered the Handball Championship was broadcast. Information flow, championship, especially a most pleasant surprise. I a proactive approach, ease of how RTL managed to turn congratulate them on the communication and problem a normal sporting event idea to employ the help of solving are all characteristics into a national handball experts. RTL Televizija received of this expert and professional show and something that outstanding support in Šola, RTL team. We grant this joint concerns everyone, not just Dominiković and Kljaić. With effort our highest praise! sports fans. this transmission our public is for the first time well informed about what is going on in the field, since people know very little about any sport. www.rtl.hr 4