; Eyeball Retention = Customer Retention
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Eyeball Retention = Customer Retention

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The author promised you the details on how to attract and retain users in an idea so brilliant that it could even excite the clever crew at Netflix. And here it is: Apply industrial-strength social networking to "viewables," which would include everything from streaming video to ebooks to open access (OA) scholarship. Netflix is aggressively promoting its streaming video options. The company has more than 17,000 streaming-video shows with more on the way. It connects its streaming service to more than 100 devices. Threads of comments could be saved and timed to match portions of the program for later distribution to people watching the show on their own.

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