Monica Luechtefeld, a 17-year veteran of Office Depot, restructured her marketing teams earlier this year, moving all the office supply company's marketing professionals into one group, no matter their channel specialty. The reorganization meant that while Luechtefeld retains a P&L for direct marketing, her teams that specialize in online marketing now report up through a new "customer marketing" department while retaining a "dotted line" report to her.
24 | November 2010 | www.dmnews.com MoniCa LueChtefeLd Office Depot fuses marketing efforts By Rose Gordo
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