Q&A by ProQuest

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The big challenge for us on the Internet is more that people now can just post a birthday greeting on someone's Facebook wall. We don't have the same challenges retailers do, but we have to adapt. It's not about an e-card anymore; it's about the greeting. We have an iPad application coming in November, an iPhone app in January and a birthday calendar launching in November on Facebook. We want to be wherever the consumers are. * - Rose Gordon

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