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About This Document: "Marketers are realizing that broadcast e-mails aren't resulting in the conversion that they used to and are finding that triggered messages are much more powerful," says [Loren McDonald]. "They are low in terms of volume but high in terms of ROI, because they really are one-to-one messages."

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Brands turn to triggered e-mails to build loyalty and drive customer engagement

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Brands turn to triggered e-mails to build loyalty and drive customer engagement

18 | November 2010 | www.dmnews.com

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