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Online contests build consumer interest

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Many consumers may not naturally connect cars and cuisine, but General Motors' Buick brand has made a culinary blog an important marketing partner. Buick partnered with FoodBuzz, one of the largest networks of food bloggers with nearly 15,500 members, on "The Project Food Blog" effort. It is encouraging more than 600 contestants to compete to become its winner, which it will name in early December.

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