PD Seminar Feedback Questionnaire

							                ACP Professional Development Seminars – AGM 2004
                           Participant Follow-up Survey
Please assist us in designing future sessions. Your cooperation is appreciated! Please return this
questionnaire to Elsa Johnston, ACP Projects Manager, by fax at 416-487-8815 or by email at
elsa_johnston@canbook.org before July 2, 2004.


Name:                                              Company:

Phone:                                             Email:

Please tell us a bit about yourself by checking off the appropriate categories:

Your current position is:

         ____    publisher (please specify your position ___________________________)
         ____    government representative
         ____    publishing organization/association
         ____    other ______________________________________________________


Seminar #1:
Domestic Marketing and Retail / Selling to the Chains and Alternative Markets
Speakers: Chapters / Indigo representatives; Liana Thompson, Marketing Consultant
Thomson TEXERE; Regional buying panel: Robert Ballantyne and Dan Soucoup

Please rate the following on a scale from 1 to 5 by circling the appropriate number, where 1
represents poor and 5 represents excellent:

Chapters / Indigo Presentation & Regional Buying Panel

How effectively did Chapters/Indigo present information             1    2   3    4   5
on their new regional buying process and consultants?

How would you rate the speakers’ knowledge of the topic?            1    2   3    4   5

To what degree did Chapters/Indigo’s presentation and               1    2   3    4   5
response to questions meet your expectations?

Was the information presented by Chapters/Indigo relevant to       1     2   3    4   5
and useful for strengthening your Company’s ability to sell to them?




                                                                                                     1
Marketing to US bookstore chains & US book publishing trends, Liana Thompson

How effectively did Ms. Thompson present information on          1    2   3    4   5
publishing trends in the US?

How would you rate the speakers’ knowledge of the topic?         1    2   3    4   5

Please rate the usefulness and relevancy of the strategic        1    2   3    4   5
recommendations presented and the value of this information
to your marketing department.

Please rate the usefulness of the speaker’s information          1    2   3    4   5
handouts.

To what degree did Ms. Thompson’s presentation and response 1         2   3    4   5
to questions meet your expectations?


Please rate your overall impression of the PD Seminar.           1    2   3    4   5


What was the most valuable aspect of this seminar for you in terms of information or presentation?




Please list any suggestions you have that could improve the ACP’s PD seminars in the future.




Seminar #2: Sales Data Analysis
Speaker: Michael Shatzkin, The Idea Logical Company

How effectively did Mr. Shatzkin present information on          1    2   3    4   5
using sales data analysis with bookstore customers?

How would you rate the speakers’ knowledge of the topic?         1    2   3    4   5

Please rate the usefulness and relevancy of the                  1    2   3    4   5
recommendations presented and the value of this information
to your company.

To what degree did Mr. Shatzkin’s presentation and response      1    2   3    4   5
to questions meet your expectations?


                                                                                                 2
Please rate your overall impression of this PD Seminar.              1   2   3   4   5

Other comments:




                                 Thank you for your participation!




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