Display Stands - For More Visual Exposure on Product Marketing
The CD and DVD stores of today totally
depend on the powerful advertising tool
called the display stand. The store owners
try and put as many as possible discs on
display. This is done so that a potential
customer can end up buying something had
not planned to buy on second thoughts. The
whole plethora of album covers and movies
startles the customer, and out of sheer
excitement customers end up buying more
than they had planned for. The strategy to
put which disc where is very important. For
example the latest and the most popular
have to be placed at the front, where it can
catch the eyeballs of each and every
customer entering the shop. The casual
customer may fall in the current trend of the
latest music or film and end up buying.
Hence, proper and well placed display racks
are the key to a successful music and
movies CD/DVD store.
Display stands have a direct impact on the
advertising of the product. From a
functional point of view a display racks should incite the consumer's eagerness to buy the
goods. It should be able to draw the consumer to the product. More or less it should have
the persuasion power. The function of the display solutions can be chalked out step by
step. Firstly, it has to grab the attention of the visitor. Secondly, after getting the attention
the display should be able to generate some interest. Thirdly, this interest would lead to
the desire of owning the product, and finally the product will remain in his memory
which would make him buy the product instantly or maybe later. All this depends on the
color, texture and the calligraphy; overall design of the display. Elements of interior
design are also important in the decoration and placement of the display. But it also has
to fulfill the needs of basic advertising. In its own style and structure design the display
solutions must give out the information needed and sales function of the product.
Any stand should have some basic qualities. Appearance is basic. But as we know these
music shops are changing the arrangements of these display solutions very frequently.
There are solid structures of display stands which are very inconvenient to maneuver as
they are heavy and not meant to be displaced. So, today's it is getting lighter and easy to
handle. They don't come in single pieces now. They are assembled very quickly and can
be disassembled very quickly. This saves a lot of money in terms of labor and space. This
aspect of fast disassemble factor makes transport and on the spot improvising very
Coming back to the case of the CD/DVD stores, the role of the display stands becomes
very important. That is why a whole lot of money and effort goes behind the designing of
the covers of these disks. And if this special art work is not exhibited properly then the
whole investment for the styling of the disks goes wasted.
John Rowbotham is a leading Supplier of Display Stands in the United Kingdom. He is
specialised in selling different range of business display solutions.
For an extensive range of Display Racks to help you in promoting your business be sure
to check out our store.