3374 Misty Harbor Trail, Atlanta, GA 30340
Telephone: (404) 538-2965 Email: email@example.com Web: http://www.niledesigns.com/amacbeth
Over ten years of experience in marketing, advertising, branding and creative development. Comprehensive experience
developing brand communications for web, print and multimedia advertising initiatives. Proven ability to develop
projects from concept to final completion.
KEY AREAS OF EXPERTISE
• Brand Design & Development • Microsites • Corporate Identity
• Campaign Projects • Flash/Multimedia Development • Print & On-line Marketing
• Proficient on both Macintosh & PC platforms
• Expert experience using Adobe Photoshop, Illustrator, InDesign, Dreamweaver, and Flash
• Image scanning, photo retouch and image optimization
• TITLE & META tags and page content design for search engine optimization
• Planning, designing and implementing web site structure and navigation
• Adobe PhotoShop • Adobe Acrobat • Adobe Fireworks
• Adobe Illustrator • Adobe Dreamweaver • Microsoft Office
• Adobe InDesign • Adobe Flash
MACY’S INC. - Atlanta, GA 2006 - 2009
Senior Web Designer
Developed and maintained company Internet and intranet websites. Developed weekly HTML e-mail and multimedia
advertising. Worked with Production Team, Creative Director and Vice President to meet critical weekly deadlines.
Developed special branding projects as needed, including grand openings, product launching, and special events.
Working with the Macy’s Corporate Gifts department, I developed a microsite for the “Dress to Impress”
Campaign, one of the largest cross-marketing promotions, generating over $600.0. Also, in the face of changing a
rigid corporate approach to branding, I developed and maintained the national website, online advertising, and e-
newsletters, positively impacting sales +16% LY.
Faced with the challenge of re-entering the New Orleans market post Katrina, I developed a flash microsite and on
line advertising to support the grand opening campaign, which resulted in one of the largest, +308% to plan in the
SOLINET: Library Resource Organization - Atlanta, GA 2005 - 2006
Developed and maintained company Internet website. Designed webpages, e-newsletters, email and online ads. Created
logos and publications for new projects. Designed company newsletters, brochures and all other print collateral.
Tasked with refreshing and rebranding the annual conference. I redesigned the website, conference program,
advertising and all other related materials. It resulted in one of the largest attended events and received praise for
the new look.
SONSHINE COMMUNICATIONS: PR/Ad Agency - Miami, FL 2000 - 2005
Lead graphic designer on corporate, government and social service accounts. Included designing/branding all related
materials for the account including logo design, corporate identity, print advertising & multimedia projects. Designed
websites in HTML and Flash, screensavers and other multimedia applications.
Designed a touch screen kiosk about everglades restoration. Included design of the main interface, including
movies, interactive timeline, activity and games pages. The project was such a success that more kiosks were ordered,
expanding from 2, to 10 at various airports, malls & libraries throughout Florida.
FREELANCE DESIGNER – Atlanta, GA 2005 - Present
Design logos and websites for start-up and medium-sized businesses
Webmaster contracts with HBCU Library Alliance and St. Philip Church
T-shirt and Men’s apparel design for Urban and Golf apparel companies.
Florida A & M University - Tallahassee, FL August 1999
Bachelor of Science in Graphic Design
Design and Architecture Senior High School - Miami, FL June 1995
High School Diploma