Brand Strategy for the Loreal by syk59282

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Premium Company Profile: LOreal S.A.

Description:    Introduction

                LOreal focuses on research, cost-saving and brand-building initiatives in order to cope with the
                challenging conditions in the international market. It has been expanding its portfolio of services
                through agreements, alliances and acquisitions to strengthen its position in the industry.

                Scope

                Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business
                description, segment analysis, 5-year financial trends, key products and key competitors Includes
                information on suppliers/ partners, shareholding structure and key employees with biographies

                Highlights

                LOreal is one of the largest cosmetics companies in the world. It produces and markets a range of
                make-up, perfume, hair and skin care products. The companys products are sold under well-known
                brands such as LOreal Paris, Garnier, Maybelline, SoftSheen Carson, CCB Paris, LOreal Professionel,
                Kerastase, and Redken. It markets 19 global brands through three divisions: cosmetics (comprising
                of skincare, haircare, make-up, hair colorants, perfumes and other products), The Body Shop (it
                has become a part of LOreal after its acquisition in March 2006) and dermatology (comprising of
                drugs for acne treatment and others). The cosmetics division of LOreal operates through four
                segments: professional products, consumer products, luxury products and active cosmetics. LOreal
                has a diversified geographic presence. The company currently has operations in over 130 countries
                across five continents.

                Reasons to Purchase

                Access all the important information and analysis on the company in a single report Understand
                companys strengths, weaknesses, opportunities and threats along with business strategy and value
                chain Gain access to companys adjusted five year financial data along with key ratios and market
                capitalization



Contents:       Overview 1
                Catalyst 1
                Company Structure 5
                Company Overview and Key Facts 5
                Business Description 6
                History 9
                Company Locations and Subsidiaries 11
                Company Financials 13
                Overview 13
                Revenue by Division 13
                -Rounded off 14
                Revenue by Geography 14
                Products and Services List 15
                Major Products and Services 15
                List of Products 15
                List of Brands 16
                Competitors and strategic business relationships 17
                Top Competitors 17
                Suppliers and Partners 18
                Clients 19
                Shareholding Structure 20
                Strategy 21
            Vision 21
            Company Statement 22
            Strategy 25
            Corporate Social Responsibility 27
            SWOT Analysis 29
            Overview 29
            Strengths 30
            Weaknesses 32
            Opportunities 33
            Threats 35
            Value Chain Analysis 37
            Raw material 38
            Overview 38
            Manufacturing 38
            Distribution and sales 38
            Marketing and advertising 39
            Services 40
            Key Employees 41
            List of Key Employees 41
            Key Employee Biographies 42
            Financial and Operational Overview 46
            Financial Overview 46
            Key Industry-specific Ratios 48
            APPENDIX 49
            Data Definitions 49
            Ask the analyst 49
            Our consulting 49
            Disclaimer 50


             TABLES
            Table 1: L’Oreal - Key Facts 5
            Table 2: L’Oreal - Other Locations and Subsidiaries 11
            Table 3: L’Oreal - Revenue by Division, 2005-2006 (E Mn) 13
            Table 4: L’Oreal - Revenue by Geography, 2005-2006 (E Mn) 14
            Table 5: L’Oreal - List of Products 15
            Table 6: L’Oreal - List of Brands 16
            Table 7: L’Oreal - List of Competitors 17
            Table 8: L’Oreal - Key Shareholders 20
            Table 9: L’Oreal - SWOT Analysis Summary 29
            Table 10: L’Oreal - Value Chain Analysis 37
            Table 11: L’Oreal - Key Employees 41
            Table 12: L’Oreal - Financial and Operational Highlights, 2002-2006 ($ Mn) 46
            Table 13: L’Oreal - Key Industry-specific Ratios, 2002-2006 48
            Table 14: Data Definitions 49




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               Web Address:              http://www.researchandmarkets.com/reports/577005/
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