"Brand Strategy for the Loreal"
Brochure More information from http://www.researchandmarkets.com/reports/577005/ Premium Company Profile: LOreal S.A. Description: Introduction LOreal focuses on research, cost-saving and brand-building initiatives in order to cope with the challenging conditions in the international market. It has been expanding its portfolio of services through agreements, alliances and acquisitions to strengthen its position in the industry. Scope Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies Highlights LOreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products. The companys products are sold under well-known brands such as LOreal Paris, Garnier, Maybelline, SoftSheen Carson, CCB Paris, LOreal Professionel, Kerastase, and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare, haircare, make-up, hair colorants, perfumes and other products), The Body Shop (it has become a part of LOreal after its acquisition in March 2006) and dermatology (comprising of drugs for acne treatment and others). The cosmetics division of LOreal operates through four segments: professional products, consumer products, luxury products and active cosmetics. LOreal has a diversified geographic presence. The company currently has operations in over 130 countries across five continents. Reasons to Purchase Access all the important information and analysis on the company in a single report Understand companys strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to companys adjusted five year financial data along with key ratios and market capitalization Contents: Overview 1 Catalyst 1 Company Structure 5 Company Overview and Key Facts 5 Business Description 6 History 9 Company Locations and Subsidiaries 11 Company Financials 13 Overview 13 Revenue by Division 13 -Rounded off 14 Revenue by Geography 14 Products and Services List 15 Major Products and Services 15 List of Products 15 List of Brands 16 Competitors and strategic business relationships 17 Top Competitors 17 Suppliers and Partners 18 Clients 19 Shareholding Structure 20 Strategy 21 Vision 21 Company Statement 22 Strategy 25 Corporate Social Responsibility 27 SWOT Analysis 29 Overview 29 Strengths 30 Weaknesses 32 Opportunities 33 Threats 35 Value Chain Analysis 37 Raw material 38 Overview 38 Manufacturing 38 Distribution and sales 38 Marketing and advertising 39 Services 40 Key Employees 41 List of Key Employees 41 Key Employee Biographies 42 Financial and Operational Overview 46 Financial Overview 46 Key Industry-specific Ratios 48 APPENDIX 49 Data Definitions 49 Ask the analyst 49 Our consulting 49 Disclaimer 50 TABLES Table 1: L’Oreal - Key Facts 5 Table 2: L’Oreal - Other Locations and Subsidiaries 11 Table 3: L’Oreal - Revenue by Division, 2005-2006 (E Mn) 13 Table 4: L’Oreal - Revenue by Geography, 2005-2006 (E Mn) 14 Table 5: L’Oreal - List of Products 15 Table 6: L’Oreal - List of Brands 16 Table 7: L’Oreal - List of Competitors 17 Table 8: L’Oreal - Key Shareholders 20 Table 9: L’Oreal - SWOT Analysis Summary 29 Table 10: L’Oreal - Value Chain Analysis 37 Table 11: L’Oreal - Key Employees 41 Table 12: L’Oreal - Financial and Operational Highlights, 2002-2006 ($ Mn) 46 Table 13: L’Oreal - Key Industry-specific Ratios, 2002-2006 48 Table 14: Data Definitions 49 Ordering: Order Online - http://www.researchandmarkets.com/reports/577005/ Order by Fax - using the form below Order by Post - print the order form below and sent to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland. 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