Brand Strategist

							                                                                           Awards

                Category                    Award                                           Hospital                                   Entry Title
Community Collaboration/Community BenefitMerit                         Comm Health Improvement Process
                                                    Karen Hansen, Wendy Kramer and Christiansen Creative               Hudson Hospital and Clinics
Community Collaboration/Community BenefitMerit      Hudson Hospital & Heart2Heart - Saving Lives Together              Hudson Hospital and Clinics
                                                                       Clinics (Karen Hansen), Hudson Hospital Foundation, St. Croix EMS & Rescue, Hudson School Dist
Community Collaboration/Community BenefitExcellence Kathy Schultz      Dottie Donor Dot                                UW Health
                                                                                                                       Delivering the Premier Experience Birth
Direct Mail greater than $2,500          Merit                         Hudson Hospital and Clinics                     Center Brochure
                                                    Stacy Lenzen, Christopher Cook, Joanne Donhowe, Paige Lewis and Christiansen Creative
Direct Mail greater than $2,500                                        Children's
                                         Excellence Renee Prink and Terri Durik hospital of Wisconsin                  Fetal Concern Program Package
                                                                                                                       Healthy Image Weight Management
Direct Mail less than $2,500                                           Mercy Health System
                                         Excellence Mercy Marketing and Public Relations Team                          Program Postcard
E-marketing                                                             and Kelly Hospital
                                         Excellence Catherine ShowersSt. Mary's Cheramy                                Medical Staff E Newsletter
                                         Merit
External Publications One-time Publications                            Each Day, Healthier
                                                    Karen Hansen, Kari Rambo and IntervalTogether                      Hudson Hospital and Clinics
                                         Merit
External Publications One-time Publications                            2008 WHA Community Benefit Report
                                                    Mary Kay Grasmick,Shannon Nelson and Jenny Boudreau                Wisconsin Hospital Association
                                                                        Melissa Health
                                         Excellence Amanda White and2008 UWPortolosAnnual Report
External Publications One-time Publications                                                                            UW Health
                                                                                                                       Ministry Healthcare, Saint Joseph's
                                                                       House Kim Nienow and Renee Christensen
                                         Excellence Carla David, Keresa Kilty, of the Dove Donor Collateral
External Publications One-time Publications                                                                            Hospitals
External Publications Series greater thanMerit
                                         $7500                         Thrive                                          Hudson Hospital and
                                                    Stacy Lenzen, Christopher Cook, Karen Hansen, Beth Schroepfer and GeigerBevolo, Inc. Clinics
External Publications Series Less than $7,500
                                         Merit                         EMS Connections                                 Aurora
                                                    Jennifer Strebel and Mike Milligan, Legato Marketing & Communications, Inc.Healthcare

Integrated Marketing Campaign            Excellence Gail Lobdell, Vicky St. Mary's Hospital Showers and Steve Van DinterSt. Mary's Family Birth Center Campaign
                                                                        Padway, Catherine
Internal Publications                    Merit                          Ministry Healthcare
                                                    Ginger Peterson, Amy Gullickson and Renee Christensen               Ministry Healthcare
Media Relations Proactive                Merit                          AED Donation Media Campaign/Coverage
                                                    Mercy Marketing and Public Relations Team                           Mercy Health System
Media Relations Proactive                           Sara                West Media Tower
                                         Judge's Choice Silver and Stephanie Hungerford                                 Children's Hospital of Wisconsin
Media Relations Proactive                                               West Media Tower
                                         Excellence Sara Silver and Stephanie Hungerford                                Children's Hospital of Wisconsin
Media Relations Proactive                                               West Media Tower
                                         Mehlberg Sara Silver and Stephanie Hungerford                                  Children's Hospital of Wisconsin
Print Advertising Series                                                Children's Hospital of Wisconsin
                                         Excellence Stephanie Hungerford, Amy Schemenauer, Dana Carpenter and Beth This is MY Children's
                                                                                                                        Crivello-Wagner
Print Advertising Series Less than $500 Merit                           Mercy Health System
                                                    Mercy Marketing and Public Relations Team                           Breast Augmentation Print Ad
                                                                        St. Mary's Sun Sparks and the House             St. Mary's Hospital
                                         Excellence Janet Adams, Tim Doerfler, Steve Prarie ER Open Public Relations & Marketing Department
Public Relations Projects greater than $5,000
                                                                        St. Mary's Sun Sparks and the House             St. Mary's Hospital
                                         Judge's Choice Adams, Tim Doerfler, Steve Prarie ER Open Public Relations & Marketing Department
Public Relations Projects greater than $5,000       Janet
                                         Merit
Public Relations Projects less than $5,000                              Children's Hospital and Health
                                                    Christy Pierce, Melody Kris and Danielle Coleman System             Surgicenter Open House
Public Relations Projects less than $5,000                              St. Mary's Hospital
                                         Excellence Steve Sparks, Frank Byrne, M.D. and Shannon Maguire                 Breakfast with Business
Radio Advertising Series less than $500 Merit       Beth Beckwith and Children's Hospital and Health System
                                                                        Lynn Patten                                     Children's Service Society of Wisconsin
Social Media                             Merit      Steve Van Dinter A tweet is worth a thousand printed words          St. Mary's Hospital
Social Media                             Merit      Corissa Runde       UW Health Social Media                          UW Health
Social Media                                                            Twitter live surgery broadcast
                                         Excellence Mercy Marketing and Public Relations Team                           Mercy Health System
Social Media                             Judge's Choice                 Twitter live surgery broadcast
                                                    Mercy Marketing and Public Relations Team                           Mercy Health System
Social Media                                                             Sara Tower Social Media                        Children's Hospital and Health System
                                         Excellence Christina Relacion, West Silver-Traband, Stephanie Hungerford and Pam Spankowski
                                          $30,000                       Ministry Healthcare                             Children's Stories
Total Advertising Campaign Greater than Excellence Claire Mene, Tim Huffcutt, Dennis Kepchar, Ross Hubbard, HT Klatsky and Associates
                                          $30,000
Total Advertising Campaign Greater than Judge's Choice                  Ministry Healthcare                             Children's Stories
                                                    Claire Mene, Tim Huffcutt, Dennis Kepchar, Ross Hubbard, HT Klatsky and Associates
                                          $30,000                       St. Mary's Hospital                             Closer, Faster, Better
Total Advertising Campaign Greater than Excellence Tim Doerfler, Tim Doerfler, Steve Sparks and the Public Relations & Marketing Department
                                          $30,000   Tim                 St. Mary's Hospital                             Closer, Faster, Better
Total Advertising Campaign Greater than Judge's Choice Doerfler, Tim Doerfler, Steve Sparks and the Public Relations & Marketing Department
Total Advertising Campaign Greater than Merit
                                          $30,000                       Ministry Healthcare                             Feeling and Again
                                                    Amy Gullickson, Tim Huffcutt, Dennis Kepchar, Ross Hubbard and HT KlatskyGoodAssociates
                                         Merit
Total Advertising Campaign less than $30,000                            Open Milligan, Legato Marketing & Communications, Inc.Healthcare
                                                    Jennifer Strebel and MikeEnrollment Campaign                        Aurora
                                         Merit
Total Advertising Campaign less than $30,000                            Pictures Relations
                                                    Mercy Marketing and Publicof Health Team                            Mercy Health System
Video Production                         Excellence Jennifer Block      International Aid: The Haseung Won Journey      Sacred Heart Hospital
Web site design and development          Merit      Catherine Doucettewww.memhc.org                                     Memorial Health Center
                                                                        UW School of Medicine and Public Health
Web site design and development          Excellence Rebecca Broering website                                            UW Health
                                                    Pam Spankowski, Children's Hospital and Health System Physican
Web site design and development          Excellence Dawn Bernatz,       and other healthcare profesional web site       Children's Hospital and Health System
Web site design and development          Excellence Rebecca Broering Wisconsin Dance Marathon web site                  UW Health
Web site design and development          Excellence Rebecca Broering Uwhealth.org Homepage redesign                     UW Health
Web site design and development                                         Agnesian HealthCare
                                         Excellence Agnesian HealthCare Public Relations Heartprints Intranet           Agnesian Healthcare
Writing                                  Merit      Michele Paquette The Purse that Saved her Life                      St. Joseph's
Writing                                  Merit                          Majel and Mrs. Legato Marketing & Communications, Inc.Healthcare
                                                    Jennifer Strebel and Mike Milligan,H                                Aurora
                                                   Judges
      Name          CAHM Affiliation               Organization                              Title
Holly Smith       President             St. Elizabeth Healthcare           Marketing and Planning Analyst
Karla Webb        VP Membership         Health Improvement Collaborative   Consultant
Renee Redmon      VP Programming        Cincinnati Children's              Senior Marketing Associate
Sarah Weber       VP Public Relations   The Christ Hospital                Senior Consultant, Public Relations
Amy Caruso        Member                The Christ Hospital                Senior Consultant, Public Relations
Christa Moore     Member                Consultant                         Consultant
Gail Myers        Member                Consultant                         Consultant
Guy Karrick       Member                St. Elizabeth Healthcare           Manager PR
Joe Kelley        Member                Consultant                         Consultant
Lynda Schlarman   Member                St. Elizabeth Healthcare           Website Coordinator
Maria Pearson     Member                KPG Creative                       New Business Development Associate
Regina Hoell      Member                St. Elizabeth Healthcare           PR/Comm Associate
Sandra Sims       Member                St. Elizabeth Healthcare           Director of PR/Communications
Teresa Taylor     Member                St. Elizabeth Healthcare           Manager Marketing
Tina Harris       Member                Creative Department                Brand Strategist
                             Entries
                                                           Number
                                                             of
              Category1                   Category2        entries
Internal Publication                One Time Publication             1
                                    Series <$1,500                   0
                                    Series >$1,500                   2
Employee Communication Projects     < $1,500                         8
                                    > 1,500                          0
External Publications               One Time Publication             8
                                    Series <$7,500                   2
                                    Series >$7,500                   2
Direct Mail                         >$2,500                          1
                                    <$2,500                          3
Media Relations                     Proactive                        3
                                    Reactive                         0
Public Relations Projects           < $5,000                         6
                                    > $5,000                         3
Community Collaboration/
Community Benefit Projects                                        6
Print Advertising                   Single Ad <$500               2
                                    Single Ad > $500              0
                                    Series                        3
Radio Advertising                   Single Ad <$1,500             0
                                    Single Ad > $1,500            0
                                    Series                        1
Television Advertising              Single Ad <$5,000             0
                                    Single Ad >$5,000             1
                                    Series                        0
Total Advertising Campaign          >$30,000                      5
                                    <$30,000                      2
Billboard/Outdoor Transit           < $500                        0
                                    > $500                        0
Integrated Marketing Campaign                                     2
Web Site Design and Development                                   7
Electronic Media                                                  0
E-marketing                                                       4
Writing                                                           3
Logo/Corporate Identity                                           1
Video Production (non-commercial)   <12 Minute                    2
                                    > 12 Minute                   0
Social Media                                                      5
                                    Total Entries                83