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MICHIGAN BEER
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Agenda
Brief History of Brewing in Michigan
Tasting
Bells
Michigan Brewing Company
Arcadia
Dragonmead
Founders
Dark Horse
Short’s Brewing Company
Jolly Pumpkin Artisan Ales
Arbor Brewing Company
Corner Brewery
Q&A & Evaluation
BRIEF HISTORY OF
BREWING IN MICHIGAN
Historical Timeline
1837 Michigan becomes 26th state to join the union
References to Detroiter beer date back to 1829
Fi t d t db i G d R id
1838 First documented brewery opens in Grand Rapids
‘30s and ‘40s most settlers of English, Irish, and Scottish origin
Their ales were well-suited to primitive frontier conditions
1840 Philadelphia brewer makes first lager beer in America
1845-1850 15 breweries open in Michigan including Bernard
Stroh’s Lion Brewery in Detroit making about 365 bbl/yr
1850-
1850-1870
Technological innovations foster quality and output
• false bottoms
( g, g, p p g)
• steam (heating, stirring, pumping)
• mechanical refrigeration
• mechanical bottling systems
• pasteurization
• long-distance shipping
US adopts European beer trends like porter and lager
Per capita beer consumption climbs from 1.6 to 3.2 gallons
1880 2,200 breweries served 1/10 of today’s population
Over 100 MI Breweries
1,279 breweries l t d i top 7 b i states
1 279 b i located in t brewing t t
1. New York 281
2. Pennsylvania 246
3. Ohio 199
4. Wisconsin 176
5. Illinois 148
6. Michigan 128
7. Iowa101
Pre and Post Prohibition
lid into hibiti begins
1900 slide i t prohibition b i
1920 Federal Prohibition Passed
Big breweries made near-beer and ice cream
Small breweries closed
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1933 Prohibition repealed
Very few remaining breweries – almost all making mass-
produced beer
American beer becomes global embarassment
1978 homebrewing legalized
1993 brewpubs became legal in Michigan
Number of US Breweries
2,500
2,000
1,500
1,000
500
-
1880 1890 1900 1920 1940 1950 1960 1970 1980 1990 2000 2008
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Brewery Licenses in MI
Brewery - unspecified and unlimited amount. It may only sell
B w ifi d d li it d t l ll
beer at wholesale to distributors. It can sell beer in its own
tavern as well as through retailers. Limited to one tavern.
Microbrewery - not to exceed 50,000 barrels annually. It may
have a tap room and/or a restaurant and sell beer by the
glass and at wholesale to distributors. May only sell what it
produces on site.
Brewpub - not to exceed 5,000 barrels of beer annually. Must
sell food and may also sell any other alcohol in addition to
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what it manufacturers on site. It may not sell at wholesale and
cannot be distributed.
First Ten Microbreweries
1.
1 Kalamazoo Brewing Company now Bell’s Brewery*
2. Frankenmuth Brewery*
3.
3 Duster’s
Duster s
4. Big Buck Brewery (1995)
5. g g p y(
King Brewing Company (1995))
6. Boyne River Brewery (1996)
7. Traverse Brewing Company (1996)
8. Michigan Brewing Company (1996)
9. Kraftbrau Brewery (1996)
10. Arcadia Brewing Company (1996)
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First Ten Brewpubs
1.
1 Traffic J d Snug
T ffi Jam and S
2. Grand Rapids Brewing Company
3.
3 Wiltse s
Wiltse’s Brew Pub
4. Hereford & Hops Restaurant
5. g p y
Arbor Brewing Company
6. Great Baraboo Brewing Company
7. Omara’s Restaurant
8. Grizzly Peak Brewing Company
9. Lake Superior Brewing Company
10. Royal Oak Brewery
Why Buy Local Beer
Local beers are the freshest beers you can find
L lb h f h b f d
• Fresh beer tastes best
• y q g, p g,
Beer made and consumed locally doesn’t require filtering, pasteurizing, or
chemical stabilizers
Michigan brewers create an amazing array of beers
• Every local brewery has it’s own personality and house character
• MI brewers make thousands of unique beers
Support your local economy
• Michigan brewing industry contributes over $24 million in wages
• w o a economic contribution o o e a $ 33 o .
with a total eco o c co bu o of more than $133 million.
Why Buy Local Beer
we ve
As our industry has grown over the past two decades, we’ve witnessed an
interesting trend. Along with being great brewers, American brewpubs and
Microbreweries tend to be good corporate citizens.
don t it s
I don’t know if it’s because brewery owners tend to be aging hippies and liberal
arts majors rather than businessmen or if it’s just that we’re hometown beer-loving
schmucks firmly rooted on our communities.
But whatever the reasons, brewpub and microbrewery owners across the country
are active in their communities—supporting non-profits, sitting on boards, and
helping with community-building projects. And we tend to support environmentally
t i bl b i ti d
sustainable business practices, good working conditions for th i employees, and a
ki diti f their l d
commitment to the local economy.
So when you drink these MI beers, not only are you drinking a great product,
you’re helping to support great people and causes!
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Bell’s Brewing Company
Founded: 1983 as a homebrew store
Began Brewing: September 1985
Oldest Craft Brewery east of B ld
Old t C ft B t f Boulder
License Type: Brewery
Location(s): Comstock and Kalamazoo
Founder/Owner: Larry Bell
System: 100 bbl brewing system
111,299
Production: 111 299 bbls
Bell’s Old Ale
10.2%
10 2% ABV
Rich caramel brown with hints of amber
Strong, sweet maltiness - like caramel and burnt
sugar with hints of alcohol to come
Big front malts with sourdough bread, sweet
Bi up f l ih d hb d
caramel/burnt sugar and warming alcohol
Full body and chewy mouthfeel that coats the palate
with sticky sugars that are quickly dried by the
alcohol and balancing bitterness.
A brew to be sipped and savored. Cellars
beautifully and is best enjoyed at cellar temperature
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Larry Bell
• Michigan’s craft beer pioneer
• Moved to MI from Illinois to
attend Kalamazoo College
• First homebrew in 1980 was
from a kit
• First all-grain brews were
“rocket fuel with sugar”
• Watched Chelsea Real Ale Co
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• Hired by Kzoo Spice Co to
make experimental beers with
hop extract
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History
• Started homebrew supply store
with $200 birthday gift from mom
• $35 to file for incorporation
• $165 to buy starting inventory
• Rent and legal fees paid in
company shares
• Raised $39k in debt and equity
• Brewing began in 1985
• A 15 gallon soup kettle was used
for mash/boiling
• Fermentation was done in
garbage cans
Original Store Front in ‘83
Home Brew Supply Shop
Original Brewery
Original Café Entrance
,
Kalamazoo, MI Facilities
Upgraded to 1 bbl system
Then to 15 bbl system
Then to 30 bbl system
,
Kalamazoo, MI Facilities
Converted old train yard into
today’s beergarden
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Comstock Facility
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Comstock Facility 2003
• 31,000 sq ft
• Original annual production of 38,789
bbls and capacity of 140,000 bbls
280,000
• Brewery capacity increased to 280 000
bbls with thirty-six 400 bbl fermentation
tanks (2007,2008)
States,
• 2008 Expansion into 13 States South
Carolina and Georgia expected in 2009
• Installation of W. Michigan’s largest
“G R f” i
“Green Roof” in 2007 • 2009 Ground breaking on $5.1MM
• Goal Moving Forward: Continue to LEED Platinum office expansion
intelligently expand the brewery • 2010-11 New Brew House
d ti it d di t ib ti
production capacity and distribution
footprint
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Quantity and Quality
Philosophy: Produce full flavored, full bodied,
balanced beers not necessarily sticking to any
p y g
particular style guidelines
Primary Brewing Style: unfiltered and
unpasteurized ales, porters and stouts with
limited production of filtered lagers
Has top-selling seasonal
Ranked 13th in US Craft Brewery Production
Ranked 21st in overall US brewery production
Current Products
1. Bell s
Bell’s Amber 12.
12 Double Cream Stout
2. Two Hearted Ale 13. Java Stout
3. Pale Ale 14. Third Coast Old Ale
4. Porter 15. Expedition Stout
5. Kalamazoo Stout 16. Consecrator Dopplebock
6. Third Coast Beer 17
17. Sparkling Ale
7. Lager of the Lakes 18. Oktoberfest
8. Oberon 19. Hop Slam
9. Best Brown 20. Hell Hath No Fury
10. Winter White 21. Batch 7000
11.
11 Cherry Stout 22. Batch 8000
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Our Dream Began at Bells
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ABC Staff Outings at Bell’s
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Larry Gets the ABC Staff Treatment
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Michigan Brewing Company
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Opened: 1995
License: Microbrewery
Location: Webberville
Founder: Bobby Mason
System: 30 bbl brewing system
Production: 6,000 bbl
Flagship: Celis
Pub: Limited Food, Homebrew
Supplies
Celis Grand Cru
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• Special vintage ale – GABF Gold Medal Winner
• Originally brewed in small quantities in Belgium for
special occasions such as festivals and weddings.
• Brewed according to a traditional recipe and uses
Pilsen malt, Saaz, Willamette hops, Curacao orange
peel and select spices.
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• The combination produces an ale strong in character
with a subtle fruitiness and complex flavors.
• It is best served at cellar temperatures and pours to a
deep golden hue with a light, full head.
Belgian Strong P l
• B l i S Pale
• 8% ABV
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Bobby Mason
The Restless Entrepreneur
• Opened MBC in 1995
• h d Celis brand d b
Purchased C l b d and brewery assets
• Moved to new facility
• Contract Brews
• Winery
• Distillery
• Bio-diesel
• Hydroponics
• Kid Rock Beer
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Humble Beginnings
Pub with great character
Behind the truck stop – through
the pumps
Peanuts on the floor
Smoking section in brewery
Beer Garden
B G d
Live Music
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Celis Aquisition
New Pub
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New Brewery
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Three Sergeants Brewing Co
Bre ing Compan business th t hi
Contract Brewing Company: A b i that hires
another brewery to produce its beer. It can also be
a brewery that hires another brewery to produce
additional beer. The contract brewing company
handles marketing, sales, and distribution of its
g, ,
beer, while generally leaving the brewing and
packaging to its producer-brewery (which,
confusingly, is also sometimes referred to as a
contract brewery).
Kid Rock Beer
“In S b l h
“I a September 2008 press release, the
Company announced that Drinks Americas
and Kid Rock would work together to
develop and bring to market a product
targeted to beer drinkers who appreciate
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value with an easy-to-drink, traditional,
good-tasting American manufactured
beer.
beer”
Products
Big Mac
Celis Pale Bock
Celis Raspberry
Celis White
High Seas IPA
Mackinac Pale Ale
Mi hi Blonde
Michigan Bl d
Michigan Nut Brown
Peninsula Porter
Sunset Amber Lager
Superior Stout
Wheatland Wheat
Three Sergeants
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Arcadia Brewing Company
Opened: 1996
License: Microbrewery
Location: Battle Creek
Founder: Tim Surprise
System:
S P A i
25 bbl Peter Austin
Production: 6100 bbl
Capacity: 15,000 bbl
Pub: Full restaurant
London Porter
“Our i f C t k dP t h btl
“O version of an 18th Century smoked Porter … has a subtle
accent of beechwood smoked malt, which comes through nicely in the
aroma and the flavor.
Brewed using seven varieties of premium European malted barley,
this full-bodied beer is characterized by hints of chocolate and
coffee, and balanced by a long-lingering hoppy bitterness.
In a style that generally focuses on malt alone, our London Porter is
unique in its rich, smoky, peaty characteristics. It has earthy, grassy
notes as well, courtesy of UK Goldings hops.
Recommended Foods: Sharp Cheddar, Smoked Salmon, BBQ or
Smoked Meats, Oysters, Mushrooms, Tiramisu, Apple Tart
41 I.B.U.’s , 7.2% A.B.V.
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Tim Surprise
“As my wife Mardy refers to our
p y good
start…‘Tim left a perfectly g
paying job to start a brewing
restaurant.
company and restaurant ’ ”
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Tim Surprise
Attended college in upstate NY
4 year career in law enforcement
multi-national
13 years with a multi national
paper company
Traveled extensively in US and
b d for
abroad f work k
Developed deep and abiding
interest in local beers wherever he
traveled
Launched a Michigan-only stock
offering to capitalize Arcadia
Brewing Company
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Brewing Philosophy
“Production of world class, British inspired
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ales that are unfiltered, unpasteurized and
uncompromised.
Our ales and brewery are distinguished by
a British made brewhouse and fermentation
cellar, tili ing niq e
cellar utilizing the unique and inimitable
open fermentation style of traditional
breweries i E l d and S tl d ”
b i in England d Scotland.”
Other Products
Anglers Ale Witsun
Cereal Killer Big Dick’s Old Ale
Hopmouth Cocoa Loco
Imperial Stout Hop Rocket
Jaw Jacker India Pale Ale
Nut Brown Ale Scotch Ale
Sk Hi R
Sky Rye Starboard St t
St b d Stout
Full Restaurant
TC's
The restaurant -TC s Woodfire - opened in
October of 1996 with a single cooking
device...an authentic wood-fired oven from
Naples Italy.
In 2004 they added an authentic offset
firebox smoker cooker to facilitate the
dditi f Kansas City style Ribs,
addition of K Cit t l Rib
Carolina style pulled pork, and Texas style
beef brisket
The restaurant is now smoke-free and
open 7 days, with tours of our brewery
and packaging hall conducted on
Saturday afternoons.
S d f
Goals
Arcadia has established distribution in
Michigan, Illinois, Kentucky, Missouri,
Pennsylvania, New York, Maryland, New
Jersey, Northern Virgina, Maine and
Massachusetts, with Wisconsin and Ohio up
next in May and June of this year.
“Moving forward, our goals are to grow in
a measured and deliberate fashion to a
12,000 15,000
level of 12 000 to 15 000 barrels of
annual production and a total distribution
footprint of the Midwest and East Coast
markets.”
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Founders Brewing Company
Opened: 1997
License: Microbrewery
Location: Grand Rapids
Owners: Dave Engbers
Mike Stevens
M e S eve s
Capacity: 25,000 bbl
Production: 19,000 bbl
P d i 19 000
7th highest rated brewery in the world
Flagship: Dirty Bastard
Pub: Food, Music, Mug Club
seats 300
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Red’s Rye PA
Tast
“One Tasty Treat” – b d t
beeradvocate.com
Big aroma of ruby red grapefruit and evergreen
hop. Kiss of spicy rye and a big juicy fruity maltiness
i the b k
in th back.
Smooth, thick malty body. Warming alcohol hits in the
middle.
middle Clean spiciness from the rye ... solid maltiness
middle to end with a lingering sun-dried herbal hop
flavor.
The rye and hops complement each other well. Pairs
well with some aged Irish cheddar cheese.
6.4%
6 4% ABV
68 IBUs
Mike & Dave
College weren t
“College buddies that weren’t qualified
to do much else”
Neither ever took a business,
class.
marketing or economics class
No professional brewing
experience. Simply two
homebrewers with the dream of
opening a small brewery in their own
town.
trying t fi
“Still t i t h b k
to figure out why a bank
would loan us money. Wrote a
business plan and signed a big
guarantee.
guarantee We brewed our first beer
in November of 1997.”
g
Finding their Niche
Projected 2000 bbls their first
year but ended up with 300
Influx of Michigan breweries
h l 1990’ h
opening in the late 1990’s that
were all brewing similar
competing beers.
2001 facing bankruptcy they
decided to go another direction
beers.
with their beers
Instead of trying to appease all beer drinkers and have a beer for everyone,
they decided to be selfish and only brew beers they love.
They’ve never looked back.
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Growing Demand
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Outgrew original location
Built a new 25,000 sq foot
brewery
Opened a taproom that seats
nearly 300
Production has increased from
5200 bbls in 2007 to a
projected 19,000 bbls in 2009.
Current capacity has grown to
25,000 bbl
25 000 bbls
Staff has increased from 24 to Original Canal Street Brewery
60 in the last year.
Have maintained comfortable
laid-back beer-focused pub.
g g
“ignoring mainstream”
Founders focus is on high-end
beers with extreme flavor.
over indulged
An “over-indulged style of
brewing”
Tap room is a very casual,
oriented hall
musically oriented, beer hall.
From your taproom seat you can
view the production facilities
where Founders packages more
than 18,000 bbls of beer for sale
to retailers throughout the mid-
west and east coast.
g p y
Brewing Philosophy
Product Driven
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Ignore mainstream
Brew the beer they want to drink
An American brewery that makes the
big over the top beers Americans
love to d i k
l t drink
Products
Dirty Bastard
Centennial I.P.A.
Imperial Stout
Pale Ale
Black Rye
Breakfast Stout
Rubaeus
Curmudgeon
Devil Dancer
Kentucky Breakfast
Red’s Rye
Label Art
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Dark Horse Brewing Company
Opened: 1997 (2000)
License: Microbrewery*
Location: Marshall
Founder: Aaron Morse
System:
S Northwest
7 bbl JV N h
Production: 4000 bbl
Pub: Food, Mug Club, Beer
Garden, Music
Morse family owned a brewpub and decided they might have more luck
with a Microbrewery. Aaron’s mom came up with the name.
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Scotty Karate the Man
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“a local one man band who plays an
amazing slurry of honky-tonk influenced,
punk country songs”
H also appears with hi group S
He l i h his h Bonnet
Scotch B
http://www.myspace.com/scottykarate
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Scotty Karate the Beer
Scotty Karate’s Description:
Aroma: Smells like A fresh caramel apple with a hint of cinnamon inside of
cranberry shortbread. Or maybe fresh home made hard candy (from
home economics class-7th grade).
Fl Tastes like a smokey chocolate chip cookie, wild roadside cherry-
Flavor: T lik k h l hi ki ild d id h
asparagus, woody, crispy leaf on a fall day.
beeradvocate.com - Jason Alström’s Description:
Aroma: Smells of a freshly opened can of brown bread, bread crust and
a faint animal feed maltiness. Hint of alcohol way back in the nose.
Flavor: Very creamy with a full body and light smoothness, just enough
carbonation to get by and pick the beer up. Happy happy, joy joy ... what
a malt bomb this is. Creamy bready malt flavor throughout, not overly
sweet with a hint of caramel and bread crust.
9.75% A.B.V.
Aaron Morse
long
A long, long time ago in a quiet historical
town with a lack of culture, a young boy
was preparing to leave for a land far, far
away.
He wanted to make his last summer in this
little metropolis really count!
He wanted to explore new and exciting
aromas,
aromas and ingredients that would soothe
his curious palate. So off he went, in search
for a beer that would forever change his
experience of beer drinking
Aaron Morse
j y y yp
On this journey he encountered many types
of beer. This ones too bland he cried! This
one is too acidic! This one has no hops!
And on and on this went until one day, he
discovered a micro-brewed beer that was
just right. There was something about the
taste, the aroma, the color that moved his
soul. Art in bottle! The whole summer of
discovering put hair on his chest and a
i f h f b i hi
passion for the art of great beer in his
heart.
g p y
Dark Horse Brewing Company
“This vision would become his own pride and
joy – a microbrewery called Dark Horse
l that l k d lik l k d
A place th t looked like a garage sale puked
within its walls.
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A place for everyone from the CEO, to the
factory worker, the fisherman and truck
driver.
For i hi h ll h h biggest and
F within these walls the are the bi d
boldest beers -fresh and unique for those that
are willing to seek it.”
g p y
Brewing Philosophy
It s it s
It’s not just a brewery, it’s a nation
Other Products
Amber Ale
Crooked Tree IPA
Raspberry Ale
Reserve Special Black Beer
Perkulator Coffee Dobblebock
Double Crooker Tree IPA
Sapient Trip Ale
Three Guy off the Scale Barleywine
One Oatmeal Stout
Too Cream Stout
Tres Blueberry Stout
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Four Smoked Stout
Plead the Fifth Imperial Stout
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Expansion Plan
Recent Additions:
2000 sq ft expansion
20 & 30 bbl fermenters and brite tanks
20 head bottling line (800 cases/day)
Expanded beer garden/new band stage
Future Plans:
Move brewhouse to Wacky’s Party Store
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Goal is 12,000 bbl/year
Expand to rest of Great Lakes States
Currently in MI, MN,IN,OH
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Staff Outing at Dark Horse
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D.H. Brewery Extraction Team
Dark Corner Collaboration
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Dragonmead Microbrewery
Opened: 1997
License: Microbrewery
Location: Warren
Owners: Larry Channel
Earl Scherbarth
Wrobel
Bill W b l
System: 3 bbl Heavy Duty System
Capacity:
Capacity 1400 bbl
Flagship: Final Absolution
Pub: Up to 52 beers on tap
Distribution: Select MI Stores
Final Absolution
Belgian Style Trippel
Dragonmead's signature product. The high gravity of
hi b i b l db h h f i fi i h
this beer is balanced by the smoothness of its finish.
Banana and Clove aromas come from the Belgian
yeast strain combining with the generous dose of
Belgian Candi Sugar. The Saaz hops help to give this
beer a balanced bitterness with no noticeable hop
aroma.
O.G. 1.085, ABV 8.5%
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“The Big Three”
There s Big Three
There's the 'Big Three' in the auto
world and then there's the Big Three
in the brewing world -- that would be,
from l ft E l L
f d Bill
left, Earl, Larry, and Bill.
The trio met at Michigan State where
they got into D&D.
They went on to become car guys
(Earl works at Chrysler, Larry retired
from Chrysler and Bill retired from
Ford), before opening Dragonmead
Their shared interest in the Middle
Ages i evident th
A h t their
is id t throughout th i
brewery and pub.
“homebrewers on steroids”
Larry’s process engineering
skills help squeeze every drop
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out of their 3 bbl system
They brew 9 batches every 5
days
Average 40-50 beers on tap
Aim to brew a beer in every
sub-style
style and sub style recognized
by the GABF
Plan to roll out 2 new bottles
every 6 months
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Brewing Philosophy
Sticklers for style specs
Use country-specific grains
Don’t re-pitch yeast
Funky, high gravity beers with
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unusual ingredients
So many beers, so little time!
Products
Bottles
• Erik the Red
• Under the Kilt
• Crown Jewels
• Final Absolution
• Sir William’s Final Absolution
Draft
• Changes monthly
• 15 year-rounders
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Short’s Brewing Company
Opened: 2004
License: Microbrewery
Location: Bellaire, MI
Founder
Founder: Joe Short
Owners: Joe Short (‘02)
Scott Newman-Bale (‘03)
Leah Hannan (‘08)
System: 7 bbl pub brewing system
Production:
Production 2001 bbl
Flagship: Huma Lupa Licious
Pub: Food, Music, Mug Club
Bellaire Brown
“A brown ale so rich, it’s hardly classifiable as brown.
It’s born of copious amounts of hearty pale ale malt,
d l i l l i hi h k it dark,
and several specialty selections which make i a d k
rich and delicious masterpiece. Very light hop additions
allow the malty sweetness and flavor complexity to be
most protuberant. A beer so user friendly, we dub this
gateway beer
the ‘gateway’ beer”
15 I.B.U.’s
5.2% A.B.V.
Joe Short
“Humans were designed by
nature to drink beer! As
humans evolved and became
more intelligent, so did their
sacred spiritual beverage. And
it’s that l ti d t
it’ th t evolution and mystery
behind the ongoing scientific
melon scratchers of enzymatic
activity and fermentation that
drives my artisan approach for
beer.
producing great beer.”
“eclectic and ambitious”
Founder and Owner
Started homebrewing in ‘98
Brewed at Traverse Brewing
Company, MI Brewing
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Company and Jackson Brewingg
Company
Opened April, 2004 (at 25)
2009 – 20,000 sq foot
expansion
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Brewing Philosophy
“Our Brewing Philosophy is to
keep exploring the historical and
unusual fermentations while
maintaining a hearty arsenal of
traditional styles dialed up a few
notches.”
Products
Huma Lupa Licious
p
Nicie Spicie
The Soft Parade
Pontius Road Pilsner
Bloody Beer
Black Licorice Lager
Imperial Spruce India Pilsner
Milestones
2002 Vision for Shorts Brewing Launched
2004 Bellaire Brewery Opened
2005 Acquired Assets of Boyne River BC
Leah Hannan joins company
2006 GABF Silver Medal for Autumn Ale
Expansion plans l
2007 E l h d
launched
Tony Hansen joins as a brewer
2008 Purchased New Production Facility
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Purchased Bellaire building
Scott joins the company full-time
CFO.
as Vice President / CFO
2009 New production facility Opened
Bottles Launched into Stores
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Jolly Pumpkin Artisan Ales
Opened: 2004
License: Microbrewery
Location: Dexter
Founder: R Jeffries
F d Ron J ff i
Production: 700 in ‘08
09
should be significantly higher in ‘09
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Maracaibo Especial
Maracaibo Especial - A rich brown ale
inspired by the enigmatic monastic brews
p y g
of Belgium, and the mysterious mist
shrouded jungles of the tropics. Brewed
with real cacao, and spiced with cinnamon
and sweet orange peel for a sensual
delight. A brew to be sipped, savored,
and enjoyed!
7.5% Alc./Vol.
750ml bottles - 12 case
Ron Jeffries
“I started studying brewing science and
small brewery operations with the hope /
idea of one day opening my own
brewery. ”
“The combining of art, science, and just
plain back breaking physical labor
appealed to me.”
“Crazy, I know.”
Ron Jeffries
Founder and Owner
Started homebrewing in 1991
Original brewer at Grizzly Peak
Brewed for several Schelde pubs
Opened Jolly Pumpkin in 2004
Won GABF Gold the first year
Loves tropics, pirates, and
L t i i t d
halloween
g p y
Brewing Philosophy
• Emphasis on quality over quantity
• Complex, out of the ordinary beers
• Artisan approach
00
• Only U.S. brewery to age 100%
of beer in oak barrels with
naturally occurring wild yeast and
souring bacteria
• All beers are packaged unfiltered, unpasteurized and bottle conditioned
Fermentation Vessels
Goals
Goals
G l
• Stay in business!
• Continue to make great beers
• Give back to the community
• Help employees to grow & succeed
• Open a Tap Room at the Brewery
• Open a cafe in Ann Arbor
• Open a non-sour production
brewery on Old Mission penninsula
b w Mi i i l
Label Art
Products
Oro de Calabaza
La Roja
Calabaza Blanca
Bam Bière
Madrugada Obscura "Dark Dawn“
Bière de Mars
E.S. Bam
Luciernaga "The Firefly"
Weizen Bam Bière
Bam Noire
Fuego del Otono
Maracaibo Especial
Noel de Calabaza
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Arbor Brewing Company
Opened: 1995
License: Brewpub
Location:
L ti A Ab
Ann Arbor
Founder: Matt & Rene Greff
Owner: Matt Greff
System: 7 bbl DME
Production: 350
1350 bbl
Flagship: Sacred Cow IPA
Pub: Full menu featuring local, natural, and sustainable foods
Arborealis
From C
F B
Corner Brewery
Hop “shortage” of 2008
Aurora Arborealis
Team of creative brewers free to create
their own recipes
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Big malt and enough residual sweetness to
balance the bitter spicy hops
83 IBUs
7.6% ABV.
Matt & Rene Greff
Create a community hub
Give back
Positive work environment
Quality of life
M h business & personal
Mesh b i l
values
Great drinkable beers
1988
1988
1991
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Washington Street Station
Demolition
Construction
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Making Progress
y
Move-In Day
Trials and Tribulations
Lost Money for 4 years
Government Cheese
Took over running kitchen and FOH
Unconventional Financing
Turning the Corner
Applying our Business Philosophy
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Turning the Corner
1998 Best f M h
B of Michigan
1999 Best Brewpub in the Midwest
Best Ribs in Washtenaw County
2000 Environmental Excellence Award
Restaurant Neighbor Award
Best Brewpub in Ann Arbor
…
2009 Local Hero Award
Best Microbrew in Ann Arbor
Best Brewpub in Michigan
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2002 Expansion
Goals for ABC
Continue to be a community
C b
gathering place
Pay back our investors who have
been so kind and patient
Local sustainable menu
Provide a great living for our
career staff
Groom employees to buy us out
p y y
when we’re ready to retire
y
Corner Brewery
Opened: 2006
License: Microbrewery
Location:
L ti Ypsilanti
Y il ti
Founders: Matt & Rene Greff
Owner: Rene Greff
System: 21 bbl
Production: 600
2600 bbl
Flagship: Sacred Cow IPA
Pub: Tap room and beer garden with pub menu and mug club
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Special Reserve
From ABC’s Beer C ll
F ABC’ B Cellar
2003 Trip to Belgium
Old City Vault
Gueuze innoculated oak
2003 Belgian plan
b l l f
50 bottles left
Bar Rennovation
Bar Rennovation
Bar Rennovation
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Lounge Rennovation
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Lounge Rennovation
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Lounge Rennovation
Beer Garden Rnnovation
Beer Garden Rnnovation
Beer Garden Rennovation
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Trials and Triumphs
Learning a new business
Packaging
Distributors
Overwhelming community support
Shadow Art Fair
Neighborhood Brewery
Goals
Receive a paycheck
Remain a small, local brewery
Distribute in MI only
Grow to 5,000-8,000 bbls/yr
Focus on small batch specialty brews
Oak-aged sour beers like the special
reserve
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COMMERCIALS
Arbor Brewing Company Beer Tastings
Tastings are held the second Thursday of each month and feature around two
dozen beers in the style of the month served with an appetizer buffet, a tasting
program, and door prizes. Advance tickets recommended. 734-213-1393
January Browns & Porters July Wheats, Wits, and Lambics
February High Gravity Ales August Micro Madness
March Stouts September Fall Fest Beers
April Hop Head Tasting October Made in Michigan
May Bocks & Trappists November Belgian Beers
June Fruit Beers December Holiday & Winter Seasonals
Beers of the British Isles - Fall ‘09
History & Flavors
Scottish Ales
Scotch Ales
Real Ales
Stouts
Porters
Heather Ale
Irish Reds
Milds
09
The Burgundies of Belgium – Fall ‘09
Sooner later,
“Sooner or later all beer enthusiasts History & Flavors
that enthuse long enough and hard
Trappist beers of Lent
enough end up ‘discovering’ the ales
of B l
f Belgium”
” Flemish Burgundies
Lambics: Wild Beer
Strong Golden Ales
Strong Brown Ales
Saisons
Wood Aged Beers
Prost! Beers of Germany - Fall ‘09
Germans are so serious about their
beer that they passed the first History & Flavors
consumer protection law in 1515 Pilsners
l i its d i
regulating i production. Koelsch
Smoked Beer
Stein Beer
S i B
Kelelrbier
Oktoberfest
Bocks
Hefeweizens
Altbiers
M c ga ! a 09
Made in Michigan! – Fall ‘09
Michigan currently has over 80
Mi hi tl h Bells
B ll
commercial breweries – many of them Founders
making world class brews Dark Horse
MI Brewing Co
Jolly Pumpkin
Dragonmead
Shorts
New Holland
Arfcadia
ABC & Corner
Tour 09
World Beer Tour– Fall ‘09
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Take a whirlwind tour of the history,
flavors, and traditions of beers from England
around the world. Ireland
Netherlands
Czech Republic
Poland
Germany
France
Belgium
Mexico
USA
Thanks for Coming!
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127
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ili
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d
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