GM China GM (China) Investment Co., Ltd.
Public Affairs & Communications
56 Jinwan Road, Pudong
Shanghai 201206, China
For Release: July 18, 2010
Contact: Hua Foley
General Motors China
SGMW’s Baojun Brand to Sell Passenger Cars in China
SAIC-GM-Wuling Joint Venture getting ready for sales
Shanghai – SAIC-GM-Wuling (SGMW), GM’s mini-commercial vehicle joint venture
with SAIC and Wuling Motors, announced today in Shanghai that it is launching the
Baojun brand. The passenger cars of the new brand will be built and sold in China.
Baojun (which is the Chinese word for “treasured horse”) is being introduced to
address the growing demand for affordable passenger cars in China. SGMW’s new
passenger vehicle sales and distribution network will be built based on its existing
network, incorporating new distributors and elements of the current
structure. SGMW will begin building the new network for passenger vehicles
following the official launch of the Baojun brand.
The vehicle has been developed with help of GM and SAIC’s Pan Asia Technical
Automotive Center (PATAC) joint venture in Shanghai.
“Baojun is being positioned as a reliable partner with an image that is confident,
smart and dependable,” said Shen Yang, General Manager of SAIC-GM-Wuling. “We
aim to surpass customer expectations by creating a brand that combines world-class
quality with low ownership costs.”
“The introduction of Baojun is part of GM’s multi-brand strategy in China,” said
Kevin Wale, President and Managing Director of the GM China Group. “Baojun will
complement our other brands sold in China including our fastest-growing
mainstream nameplate, Chevrolet. It will enable us to better address the
increasingly segmented Chinese vehicle market.”
According to Chen Hong, President of SAIC Motor, “Baojun will become another
good example of successful partnership. By combining the best resources that SAIC,
GM and SGMW have to offer, we will ensure an outstanding ownership experience
for a greater number of consumers.”
SAIC-GM-Wuling, a joint venture between GM China, Shanghai Automotive Industry
Corporation Group (SAIC) and Wuling Motors, was launched in 2002. It is based in
Liuzhou, Guangxi Zhuang Autonomous Region. SAIC-GM-Wuling manufactures a
range of Wuling brand mini-trucks and minivans as well as the Chevrolet Le Chi
mini-car. In 2009, SAIC-GM-Wuling had domestic sales of 1,061,213 units, becoming
the first automaker in China to sell more than 1 million vehicles in a single year. It
has been the sales leader among Chinese mini-vehicle producers for four
General Motors, one of the world's largest automakers, traces its roots back to 1908.
With its global headquarters in Detroit, GM employs 205,000 people in every major
region of the world and does business in some 157 countries. GM and its strategic
partners produce cars and trucks in 31 countries, and sell and service these vehicles
through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden,
Jiefang, Opel, Vauxhall and Wuling. GM is the joint global automobile partner of
World Expo 2010 Shanghai along with SAIC. More information on the new General
Motors can be found at www.gm.com.