Branding Technology Startup - PDF

							KATE CHADD
73 Sumner Street, #104
San Francisco, Ca 94103

Phone: 530-205-5668 | email: chaddkate@aol.com
Web Site: www.katechadd.com




OVERVIEW

Over 3 years design experience as lead designer for social media marketing startup. Experience includes web
application design, user interface design, marketing collateral and branding. Web and technology skills in-
clude Flash, HTML, CSS, Photoshop. Print skills include Adobe Illustrator, InDesign, and general Print Produc-
tion. Interests include e-Commerce, Game Dynamics, UI Design, Green Design. Adept at handling fast-paced
environment and applying common sense to design and business problems. Bachelors of Science in Design
with concentration in Visual Communication, San Francisco State University.

OBJECTIVE

A position in a creative and challenging environment where I can utilize my design and marketing skills to
work with a team to create innovative design solutions. I enjoy working with clients either internal or external
and helping them achieve their goals.

TECHNICAL SKILLS

Mac and PC: proficient in both environments
Design and animation: Photoshop, Flash, Final Cut Pro, Embeddable Audio/Video
Web Development: proficient with HTML and CSS, experience with JavaScript and customizing Word Press
templates.
Office: Microsoft Word, Excel, Power Point and Google Docs
Print: InDesign, Illustrator, in depth knowledge of print standards and print production.

PROFESSIONAL DESIGN EXPERIENCE

Thingfo, San Francisco, CA
Web Designer, Marketing & PR
2007 to Present
www.thingfo.com

Thingfo Applications | Work closely with product management, engineering and 3rd party clients to
design user interface and visual look and feel for social media marketing applications for major entertainment
brands.

•   Designed “Biggest Gleek” fan competition for Fox hit TV show “Glee”, first cross-social media marketing
    campaign with casual game mechanics.
•   Designed live, hosted chat stream application for major prime-time television show with seamless Twitter
    integration. (Confidential until launched)

Thingfo Corporate Site | Created new brand identity and imagery for web site

•   Create custom mock-ups for sales pitches and investor presentations
•   Developed custom, interactive PDF template for sales proposals
•   Represented company at industry events including web meet-ups and Tech Crunch August Capital event
•   Performed demos and pitches for industry and press attendees
•   Competitive analysis for sales, assist in marketing outreach

PR & Marketing | Visual design for sales and marketing, and represent the company to the press, industry,
and potential clients.

•   Create custom mock-ups for sales pitches and investor presentations
•   Developed custom, interactive PDF template for sales proposals
•   Represented company at industry events including web meet-ups and Tech Crunch August Capital event
•   Performed demos and pitches for industry and press attendees
•   Competitive analysis for sales, assist in marketing outreach

Inside Track
San Francisco, CA
www.insidetrack.com

Designed customized lead-generation forms for educational coaching provider. Wrote the HTML and CSS for
forms and consulted with client on separate ideations and deliverables.

Animate Me
Mountain View, CA
www.animateme.com

Designed new corporate web site, including content and interactive marketplace for animation technology
company.

Professional Experience

Owner
Residential Fee Appraiser
Atlas Appraisal Services, San Francisco CA .
2003-2007

Generate and retain customer accounts in the face of strenuous competition by delivering exceptional ser-
vice, showing phenomenal patience with demanding customers, and effectively negotiating and resolving
conflicts.

Grew account pipeline from initial client base of 5 in 2003 to over 75 financial institutions in 2006. Appraised
35 million dollars in Real Estate in 2005. Used responsiveness and superior customer service as a competitive
differentiator.

Establish new client accounts through a combination of techniques including cold calling, judicious place-
ment of advertising, and Internet marketing.
Expanded initial 2 county territories to 6 counties using an effective public relations campaign focused on
superior customer service.

Select, hire and train employees. Managed over 5 employees in a fast paced work environment. Directly
trained and mentored employees in: complex market analysis, appraisal software applications, industry trends
and field analysis.

Develop sales strategies, techniques and tactics based on customer feedback and market environment which
increased appraisal orders by an additional 15 a month and increased overall revenue by 26% annually.

Analyze complex situations, designed practical solutions, and implemented cost-effective plans.

Manage back office operations such as payroll, advertising, vendor management.

Control Financials | Accounts Receivable, Accounts Payable, Cash management.

Built custom Word press-powered web site as a marketing tool and online resource for clients. The web site
includes an interactive FAQ page, custom order form, architecture blog, resource page and splash page. www.
atlasappraisalssf.com

EDUCATION

Graduated from San Francisco State University, completed a Bachelors of Science in Industrial Arts and De-
sign with a Concentration in Visualization.