ROOTS AND WINGS

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					054-059:054-059                              8/23/10    5:12 PM    Page 54




                                                                                    TECHNOLOGY
      Photography by Paul B Riley




        
				
DOCUMENT INFO
Description: People with grown children will often say with some pride that they've provided their kids with roots and wings. The roots are the children's foundation -- their core principles and values. The wings are the courage and curiosity to explore the unfamiliar and seek answers to life's big questions. As Applied Systems Client Network (ASCnet) celebrates its 25th anniversary this year, its leadership is mindful of the organization's roots and wings, according to ASCnet Board Chairperson Lisa Parry Becker. In fact, Parry Becker says, the difficult economy led the board to examine every aspect of what they're doing. Just like an agency needs to be operating as efficiently as possible, so does ASCnet, she emphasizes. They decided that a brand audit would give the group's leadership a broad perspective on how ASCnet is perceived and what members and the industry at large receive and expect from the association.
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