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  issue NOVEMBER 2007
>       industry NEWS

         What’s Happening
          Congratulations to MacKinnon

                   Increasing your Personal & Career Capacity
                   If you’re anything like me, you’ve likely asked yourself, what            This same principal can and does apply to teams in the work-
                   makes it possible or renders me capable of handling all that I            force. Each team has its combined team capacity and hard
                   handle in a day? And in turn, what creates the limitations which          threshold. When a team reaches their hard threshold, they first
                   hold me back from handling more and achieving even greater                begin to experience reoccurring problems. If this continues,
                   things than I believe myself capable of achieving?                        frustration and pressure build amongst the team members and
                                                                                             they become distracted and lose sight of why they got together
                   Of course, when I look back over a lifetime of personal achieve-
                                                                                             as a team in the first place. They will need to increase their level
                   ments and career accomplishments, I realize that what I believe
                                                                                             of capacity and hard threshold to move on productively.
                   I’m capable of handling today, sometimes even with ease, either
                   would not have been possible years ago, or would have been                To increase my personal capacity I must identify all the resourc-
                   very difficult to say the least.                                          es available to me; apply my stewardship - the talents and gifts
                                                                                             I’ve been given - to those resources; and, embrace a thinking
                   While it’s often said, God never gives us more than we can han-
                                                                                             pattern that accepts and welcomes change. I can not hold onto
                   dle, he certainly seems to be very well informed about the level
                                                                                             past experiences that will limit me. Rather, I should develop a
                   of difficulty I’m actually capable of handling! And as my ability
                                                                                             personal growth plan that will include a balance of training, edu-
                   to handle more situations and issues increases, God in turn fills
                                                                                             cation and spiritual growth. I must also learn to make the right
                   my plate full with new life and career adventures to challenge
                                                                                             sacrifices in life. Sacrifices are rewarding if you make the right
                   my ability and provide me with one more opportunity to grow.
                                                                                             sacrifice. And lastly, and a difficult one for me, I need to recog-
                   Amazing how that works.
                                                                                             nize that my emotional reactions are my own personal responsi-
                   Although I’m not suggesting that I’ve reached any form of per-            bility. The sooner I realize that no one can choose my reactions
                   sonal or career pinnacle, I have to say that twenty years ago, I          other than me, the sooner I will have the benefit of increased
                   would not have wanted the career responsibilities or personal             capacity.
                   challenges that face me today. The challenges I faced then were
                                                                                             Well, this year has certainly been a unique year – both for the
                   exactly what I was capable of handling at that particular stage of
                                                                                             trucking industry and in terms of the demands on me to enhance
                   my life – it was hard enough as it was. So what is it that’s allowed
                                                                                             my capacity and my own personal growth. Sincerest thanks go
                   me to increase both my personal and career capacity to achieve
                                                                                             to my wife, family, friends, coworkers, peers and pastors for mak-
                   what is possible today.
                                                                                             ing all that possible.
                   Each of us has a level of Personal Capacity – it’s one of those indi-
                                                                                             This is our last issue of Drive Line for 2007. I hope you have en-
                   vidual traits that makes up who we are. Along with our individu-
                                                                                             joyed receiving Drive Line as much as we’ve enjoyed bringing
                   al level of personal capacity comes our capacity for difficulty, our
                                                                                             it to you.
                   ‘hard threshold’. This is the level of difficulty – real or believed to
                   be real - at which things begin to become too difficult and chal-         And in closing, I wish each of you the best for this coming Christ-
                   lenging for us. It’s that point where business and life’s challenges      mas Season, sincerest blessings for 2008, and all the rewards of
                   stop us from moving on to the next level.                                 true growth as you enhance your personal and career capacity.
                   I know for myself, if my day is continually filled with activities and
                   issues that challenge and push the limits of my hard threshold I
                   am stressed. If my level of hard is continually challenged for long       Thank You & God Bless,
                   periods of time my stress may manifest to the point of failure,
                   unless of course I increase my personal capacity and my hard              Evan MacKinnon
    2              threshold is lifted.                                                      President & CEO
                                                                                                     safety ISSUES                  <
Safety Matters
Congratulations to all our Drivers on a Job Well Done!

                                                     Where’s Bill?
>    Industry News                            4       Well another year is almost be-
                                                      hind us. What was 2007 like for
                                                                                             Another election has come and
                                                                                             gone. How disappointing! We
     Safety Issues                            5       Bill? Another journey through a        have men and women willing to
                                                      somewhat dim tunnel; the year          fight for our freedom and right
     Customer Focus                           6       continued to present challenges.       to vote. How many of us actually
                                                      The continuing high                              voted? 52.8%! SO SAD!!
     Supplier Focus                           7       cost of fuel, cross                                    Bill will be attend-
     Community Events                         8       border security                                        ing The Annual
                                                      and the increased                                      Ontario Trucking
     Meet Our People                          9       value of the Ca-                                       Association Con-
                                                      nadian dollar –                                        vention in No-
     Announcements                           10       this of course has                                     vember. This will
                                                      made the snow-                                         provide the op-
                                                      birds happy –                                           portunity to chat
>    Driver’s View                           11       but industries
                                                                                                             with old friends
                                                                                                             and discuss truck-
     Administration Update                   12       On the personal                                        ing issues with in-
     Sales Update                            13       side, Bill speaks                                      dustry associates.
                                                      about two life                                      He is looking for-
     Operations Update                       13       long        friends                                 ward to 2008; a
                                                      who have passed                                    better economy
     Human Resources Update                  14       away; Mac Watson                                 and more productive
                                                      and Ron Guest. He recollects how
     Road Knights                            15       he met these gentlemen and all
                                                                                             federal and provincial govern-
     Maintenance Overview                    16       the good times they had together.
                                                                                             In closing and with the festive sea-
                                                      Bill will truly miss his friends Mac
                                                      and Ron and re-iterates; to real-      son upon us, May the peace and
                                                      ize the value of a friend just lose    joy of the holiday season be with
                                                      one! The importance of family and      you throughout the coming year.
                                                      friends is quite evident.

                                                                               I am pleased to annouce that Geoff Topping
                                                                               has joined Mackinnon Transport as VP of

    in this
                                                                               Sales. Geoff brings with him 18 years of expe-
                                                                               rience in the trucking industry. He has been

                                                                               an owner operator and company driver as
                                                                               well as held positions in dispatch and opera-
                                                                               tions. Geoff has spent the last six years in the
                                                                               rating and sales department. He is an active
                                                                               member with the Rotary Club of Guelph. We
                                                                               are pleased to have Geoff join our Senior Man-
                                                                               agement Team.
                                                                               Evan MacKinnon
                                                                               President & CEO

           Remember the Golden Rule: Treat others as you would want them to treat you                                          3
                     You never really lose until you stop trying.
>       industry NEWS

         What’s Happening

         The Trucking Industry’s Perfect Storm 2007
         As a derived demand industry, the trucking            Manufacturers will need to regain competitive-        be more selective and allocate their resources to
         industry’s prospects are to a great extent a re-      ness through productivity enhancement, prod-          those customers who wanted to maintain ser-
         flection of economic conditions. In Canada, the       uct differentiation, etc., but in the meantime        vice and were prepared to pay compensatory
         economy is made up of distinct regional econo-        they are trying to stay as competitive as they        rates.
         mies. The following comments relate mainly            can by reducing costs, including transportation
                                                                                                                     It is tempting to say that the industry can solve
         to the current challenges of truckload general        costs.
                                                                                                                     its current problems simply by saying “no” to
         freight carriers in Central Canada, but carriers
                                                               The rise of China as the world’s predominant          rate discounts; by reducing capacity; by remind-
         from all industry sectors, regardless of domicile,
                                                               manufacturer is adding to the erosion in domes-       ing ourselves that a few short years ago we were
         are not immune to the external forces shaping
                                                               tic goods production. The influx of Asian imports     saying things like “I’d rather be a profitable 50-
         the current market for trucking service.
                                                               has also had a profound effect on the trajectory      truck operator than an unprofitable 100-truck
         Earlier this decade, a perfect storm blew into the    and mix of traffic. East-west container traffic has   operator.” If only it were it so easy. Carriers must
         country’s traditional economic heartland. In its      exploded with the railways taking a big share of      cope with a host of business realities. There is
         wake – particularly in the more capacity-sensi-       the pie, even offering door-to-door service us-       that thing called competition, and trucking is
         tive truckload sector – were market conditions        ing local cartage to warehouses and retailers.        a hyper-competitive market. Carriers want to
         that were more agreeable to decent returns on                                                               hold on to their drivers for when things do turn-
                                                               The forestry products industry – historically a
         investment. Much-needed and long overdue in-                                                                around. There are challenges in managing their
                                                               major source of southbound freight – has been
         creases in trucking rates were accommodated.                                                                sales forces. There are truck lease agreements to
                                                               dealt a huge blow. The Big Three auto makers
         Fuel surcharges became a fact of life. Previously                                                           be honoured. There is the problem of what to
                                                               are struggling to adjust to customer demand for
         unknown measures of performance such as                                                                     do with trucks that are not being utilized and
                                                               cheaper, higher quality, and more fuel efficient
         EBITDA’s started to become part of the industry                                                             how to dispose of them. Still, it’s up to carriers
         lexicon. Accessorial charges, usually associated                                                            to fix the problem of excess capacity or the mar-
         with the railways, started to take hold in truck-     The thickening of the Canada-US border is call-       ketplace will do it for them through mergers &
         ing. Trucking was, as some said at the time, “fun     ing into question the reliability of the North        acquisitions, and in some cases through busi-
         again.”                                               American supply chain and heaping on added            ness failure. While the latter is not an attractive
                                                               costs. Some Canadian exporters have had to            proposition, at least for those directly involved,
         Today, many, if not most, truckload carriers
                                                               open warehouses in the US to ensure supply            it is inevitable for those without the resources to
         are feeling the effects of a new perfect storm.
                                                               to their US customers. Others, including some         weather the current storm; especially those who
         But, rather than putting wind in the sails of
                                                               potential foreign investors, have decided that        do not have a good handle on their costs.
         the trucking industry, the 2007 sequel has cre-
                                                               it’s easier to set up shop in the US and avoid the
         ated major challenges for carriers. Soft volumes,                                                           Despite everything, I remain very bullish on the
                                                               border problems altogether. The three NAFTA
         combined at least in part with cheap credit for                                                             industry. Well-managed carriers – with the sup-
                                                               governments talk about a stronger, more com-
         equipment and a pre-2007 truck buying binge,                                                                port of their customers – will pull through. Ship-
                                                               petitive North American trading bloc, but until
         have created a situation where there are too                                                                pers should not take their carriers for granted,
                                                               the roadblocks at our land borders are removed
         many trucks chasing too little freight, and many                                                            nor should they consider currently soft rate lev-
                                                               this cannot happen.
         carriers are seeking revenues/volume if only to                                                             els to be permanent. Upward pressure on key
         keep trucks on the road and drivers working.           Still, the destiny of individual motor carriers is   operating costs – labour, fuel and equipment
         Rates are at best stagnant and, in many cases,        not entirely out of their hands. Industry pros-       – continues and margins will have to provide
         have been discounted sometimes to levels not          pects are predicated upon the carriers’ ability to    for them. The demographics of the driving force
         seen in a decade. Margins are being squeezed.         control and manage capacity.                          clearly point to a deepening driver shortage
         Southbound freight, in particular, has been           During a previous downturn, someone told              which will be reflected in tighter capacity – the
         hit hard. Under-capacity has been replaced by         me the reason there was over-capacity in the          industry is facing a labour crisis. New regulations
         over-capacity. Trucks have been shifted from          industry was that, “the economy is not generat-       and more effective enforcement – e.g., hours of
         transborder routes to already congested do-           ing enough freight.” This type of thinking is part    service, border security, speed, etc. – will require
         mestic corridors like Toronto-Montreal.               of the problem. The economy is producing the          a higher level of sophistication to remain in the
                                                               right amount of freight for the current circum-       business. People will not stop consuming and
         The economic underpinnings of this situation
                                                               stances – it is the industry that is providing too    goods will still need to get to market. Trucking
         are structural in nature. Chief among them is the
                                                               many trucks, too much capacity.                       will continue to be the predominant mode of
         appreciation of the Canadian dollar versus the
                                                                                                                     freight transportation.
         US greenback which has hurt the competitive-          During the “good times”, a shortage of drivers
         ness of domestic manufacturers and is showing         more than anything else kept a lid on capacity,
         up in the volumes of southbound freight. These        creating conditions amenable to upward rate           David H. Bradley
         volumes are presently insufficient to sustain the     pressure. (You could buy trucks; but drivers were     CEO, Canadian Trucking Alliance
         capacity levels dedicated to Canada-US trade          hard to come by.) Since there was a better bal-
         in recent years. We will not likely see a 65 cent                                                           President, Ontario Trucking Association
                                                               ance between the freight volumes being gener-
         dollar again, or at least not for a very long time.   ated and industry capacity, carriers were able to

                   “Thanks to the men and women in the trucking industry for all their efforts, hard work and dedication.
                    It takes a great amount of teamwork and commitment to ensure freight is moved safely and on-time.
                                                   Congratulations on a job well done!”

                                                                                                                                                 safety ISSUES               <
Safety Matters
Congratulations to all our Drivers on a Job Well Done!

                                    Over the past year there have definitely            I wanted to touch on cargo thefts and offer some tips to help minimize the
                                    been some challenges in the Transporta-             potential threat.
                                    tion Industry. The price of fuel remains high,      • Never discuss your freight with anyone – not even over the CB with another
                                    the strong Canadian dollar has reduced                 MacKinnon driver
                                    the number of loads moving south, the rise
                                                                                        • Do not park in a desolate area or the back rows of truck stops
                                    in cargo theft and the negative publicity
                                    the industry has received this summer with          • Always park in a well light area
                                    truck rollovers. Although we are enduring           • Keep truck doors locked at all times and the kill switch engaged when
                                    these trying times the Safety Department               parked
                                    at MacKinnon Transport remains a leader             • Be aware of cars following you, stop only in a busy area and call police
                                    amongst our industry peers. I am extremely          • Follow the Point to Point program when hauling high value goods
                                    pleased with the professionalism, care and          • Use bolt seals when crossing the borders
                                    skill that the Company Drivers and Owner
                                                                                        Please continue the excellent work and safe driving skills that you have shown
                                    Operators convey on a daily basis. Here are
some factors that show just how good our driving fleet is: CVOR rating has                 over the last year. Your hard work and safe work ethic is not going unno-
improved 54% in the last two years (excellent work), our accident ratio per mil-           ticed.
lion miles is industry leading at .076 accidents per million miles driven (again,       Please remember:
excellent work). These numbers are a testament of the skill and profession-             • If you’re tired you shouldn’t be driving
alism that MacKinnon Transport Drivers and Owner Operators bring to the                 • No-one is above the HOS regulations
                                                                                        • Manage your speed to the posted speed limit
MacKinnon Transport is aware of the rise of cargo thefts and the risks that             • Maintain a safe stopping distance. n
drivers face every day. We are currently assessing some products that we think
will help in the deterrence of highjacking and help dispatch identify when a            Drive safe,
vehicle has been stolen. One product is called Magtech, a device that will only         Jeff Lehmann
start the truck with a secret code, only known to the driver. In the case a driver
                                                                                        Manager Safety & Compliance
is forced to use the secret code an additional number is added which will iden-
tify to dispatch/operations that a theft is occurring and that the driver needs
help, at which point we will be able to contact the authorities to assist the
driver. Another product that works in conjunction with our satellite is called                                             Customer Driven
geo-fencing. This system will alert dispatch when a particular truck has gone
outside a pre-determined route, thus allowing us to assist the driver if there is a                                        for Excellence in Safety
highjack involved. If the driver is not in the truck when highjack occurs we will                                          Congratulations to the Winners of the
then be able to identify this by the off route perimeters that were pre-set.                                               Weekend Get-a-way Package
                                                                                                                           • Frank Robinson (June Winner)
                                                                                                                           • Jim Anderson (July Winner)

MacKinnon Transport celebrated National Truck-               road. Our engines and our fuels are cleaner than      nificant contributor to respiratory diseases, and
ing Week the week of September 9 – 15. This                  any other freight mode – we are in the era of         N0x is the main cause of ground level ozone and
event is held annually to acknowledge all the                the smog-free truck. Trucking is an important         smog.)
Canadians who work in the trucking industry                  part of every community.
                                                                                                                   Ultra-Clean Diesel Fuel: Starting in 2006, the
and raise the awareness of road safety.
                                                             Quick Facts About Trucking:                           sulphur content of truck fuel was reduced to 15
Excerpt from Ontario Trucking Association….                                                                        parts-per-million from 500 parts-per-million. n
                                                             Trucking in Canada is a $67 billion industry that
Trucks haul 90% of all consumer products and                 employs over 260,000 drivers
foodstuffs and two-thirds of Canada’s trade with             and somewhere in the order of
the United States – our largest trading partner              400,000 Canadians overall.
and the destination for about 80% of all Canadi-
                                                             Trucks move 90 percent of all
an exports. Our people ensure that store shelves
                                                             consumer products and food-
are stocked, that food products arrive fresh, and
                                                             stuffs within Canada and almost
that key parts get to manufacturers’ assembly
                                                             two thirds, by value, of our trade
lines on time. The old saying, If You Got It, A
                                                             with the United States, our larg-
Truck Brought It, is as true today as it ever was.
                                                             est trading partner.
Most importantly, the trucking industry is one
                                                             Smog-Free Trucks: The 2007
of the few industries that share its workplace
                                                             engine cuts particulate matter
with the public and it takes its responsibility to
                                                             (PM) by a whopping 90%. By
ensure that it operates safely and in keeping
                                                             2010 the smog-causing emis-
with environmental stewardship at the top of
                                                             sion, nitrogen oxide (N0x) is
its list of priorities. Our drivers and our vehicles
                                                             slashed by 95%. (PM is a sig-
are the safest drivers and vehicles of any on the

                                 Speed can wreck your day – no load or trip is worth a life                                                                              5
>    industry FOCUS

        What’s Happening
        Customer Focus
         Guelph Utility Pole
         Congratulations to MacKinnon

        Richard Thompson, Vice President and Gen-             ucts,” he says. “I also oversee those 31 locations.”
        eral Manager at Guelph Utility Pole, says it’s the
                                                              When asked what makes Guelph Utility Pole suc-
        combination of service and equipment that sets
                                                              cessful, Thompson puts environmental respon-
        MacKinnon apart from other carriers.
                                                              sibility as high on the list as things like quality
        That seems fitting, considering that MacKinnon        customer service and on-time performance.
        dedicates a driver and a six-axle trailer just for
                                                              “I’m in my 30th year with this company,” Thomp-
        this valued customer.
                                                              son says. “Throughout its history, Guelph Utility
        “MacKinnon has the right equipment to carry           Pole has consistently made long-term environ-
        a maximum load,” Thompson says. “They have            mental investments in both its business and its
        very good service, even 24/7 when necessary.”         products.”
        For 10 years, MacKinnon has safely shipped            As they look to the future, Guelph Utility Pole
        poles from Guelph to Detroit Edison, which is         is becoming more and more involved in wind
        the company’s largest utility pole customer. De-      farms. A wind farm is a collection of wind tur-
        troit Edison provides electric and/or gas services    bines in the same location. They generate wind-
        to millions of customers in Michigan.                 powered electricity.
        Guelph Utility Pole is a wholly owned subsidiary      When he’s not talking lumber, Thompson gets
        of Stella-Jones Inc. It has 10 wood preservation      a lot of use out of season tickets he holds with
        plants in Canada and two in the United States.        The Guelph Storm, an OHL hockey team. He
        The company carries ample inventories of vari-        also likes to spend time with his two daughters,
        ous lengths and classes of poles from several         who live in Kitchener, and his son, who lives in
        Canadian species, such as red pine and Douglas        Guelph.
                                                              The company website,,
        Thompson says the company’s three major               has a lot of interesting information about its
        product lines are utility poles, railroad ties, and   products and services. Check it out to learn
        consumer lumber. His responsibilities include         more about this longtime customer. n
        managing the utility pole and pressure-treated
        lumber operations at the Guelph plant.      
        “We also service 31 Home Depot stores with
        pressure-treated lumber and accessories
        through a company called Dynamic Forest Prod-

                                                                                                                safety FOCUS    <
Supplier Focus
Safety Matters
Cambridge Mack Trucks
Congratulations to all our Drivers on a Job Well Done!

Good personal relationships are built upon              Sr. credits the employees
the things people have in common. In business           for their overall success. “Our
it’s no different. MacKinnon Transport and Cam-         employees are second to none
bridge Mack Trucks both sit firmly on a founda-         in dealing with customers and
tion of strong family values and excellent cus-         suppliers,” he says. “We believe in
tomer service.                                          giving excellent service.”
John Slotegraaf Sr. started the Slotegraaf Group        As for the future, the Cambridge Mack team
of Companies in1966 with a two-bay service sta-         is getting closer to opening another dealer-
tion at the corner of King and Eagle Streets in         ship in Mississauga. They are also interested in
the town of Preston. The business operated as           furthering their parts warehousing for bulk prod-
an all-makes repair facility until 1993 when the        ucts and looking at the used and take-off parts
Mack franchise was acquired.                            business.
Soon after that, Cambridge Mack made its first          “It’s an exciting time for us and for the industry,”
sale to MacKinnon.                                      Slotegraaf Sr. says. “We even bring in high school
“Our company and MacKinnon share the same               students to show them how exciting it is. They
philosophy,” Slotegraaf says. “It’s been a real priv-   get to meet and talk to people working in the
ilege to be associated with a company that sets         field.”
such a high standard. I have enjoyed working            The Slotegraaf Group of Companies has never
with Bill and Evan and now another generation           stood still – they now operate out of six loca-
is carrying on the relationship.”                       tions and employ about 270 people.
And so it goes at Cambridge Mack Trucks as well.        And they put it so nicely when they say,
John Slotegraaf Jr. has been working with his fa-       “We service the industry that serves the nation.”
ther for the last eight years. The younger Slote-       n
graaf is General Parts Manager and part-owner,
and is based out of the Cambridge head office.
Cambridge Mack Trucks boasts the highest vol- 
ume of Mack Truck sales in Canada. Slotegraaf

                        Don’t count every hour in the day, make every hour in the day count                                 7
>       community EVENTS

         In The Community
          MacKinnon and Zehrs Hartsland are proud sponsors of Guelph’s local charities

           MacKinnon Transport Inc. is proud of Guelph and the surrounding community where we reside. We strongly believe in giving back to the community
           and are proud contributors to a number of local organizations, such as; Partners for Better Health Campaign, local food banks and shelters, Children’s
           Make a Wish Foundation, Special Olympics, Salvation Army, CNIB, and groups fighting breast cancer, juvenile diabetes, and Crohn’s disease.

         The Mousetrap
         A mouse looked through the crack in the wall         prayers.”                                               home with a fever.
         to see the farmer and his wife open a package.
                                                              The mouse turned to the cow and said “There is          Everyone knows you treat a fever with fresh
         What food might this contain?”                       a mousetrap in the house! There is a mousetrap          chicken soup, so the farmer took his hatchet
                                                              in the house!”                                          to the farmyard for the soup’s main ingredient.
         The mouse wondered - he was devastated to
                                                                                                                      But his wife’s sickness continued, so friends and
         discover it was a mousetrap. Retreating to the       The cow said, “Wow, Mr. Mouse. I’m sorry for
                                                                                                                      neighbors came to sit with her around the clock.
         farmyard, the mouse proclaimed the warning:          you, but it’s no skin off my nose.”
                                                                                                                      To feed them, the farmer butchered the pig.
         There is a mousetrap in the house! There is a        So, the mouse returned to the house, head
                                                                                                                      The farmer’s wife did not get well; she died.
         mousetrap in the house!”                             down and dejected, to face the farmer’s mouse-
                                                              trap alone.                                             So many people came for her funeral, the farm-
         The chicken clucked and scratched, raised
                                                                                                                      er had the cow slaughtered to provide enough
         her head and said, “Mr.Mouse, I can tell this is     That very night a sound was heard through-
                                                                                                                      meat for all of them.
         a grave concern to you, but it is of no conse-       out the house -- like the sound of a mousetrap
         quence to me. I cannot be bothered by it.”           catching its prey.                                      The mouse looked upon it all from his crack in
                                                                                                                      the wall with great sadness.
         The mouse turned to the pig and told him,            The farmer’s wife rushed to see what was
         “There is a mousetrap in the house! There is a       caught. In the darkness, she did not see it was         So, the next time you hear someone is facing a
         mousetrap in the house!”                             a venomous snake whose tail the trap had                problem and think it doesn’t concern you, re-
                                                              caught.                                                 member -- when one of us is threatened, we are
         The pig sympathized, but said, I am so very
                                                                                                                      all at risk. n
         sorry, Mr.Mouse, but there is nothing I can do       The snake bit the farmer’s wife. The farmer
         about it but pray. Be assured you are in my          rushed her to the hospital, and she returned

                                                                                                  Convoy for the Special Olympics
                                                                                                  Special Olympics - World’s Largest Truck Convoy was held Sep 15, 2007.
                                                                                                  Brian Hilton, company driver, was the lead truck again this year - the
                                                                                                  driver who raises the most donations has the honour to lead the con-
                                                                                                  voy. Brian would like to pass along his thanks to all his supporters for
                                                                                                  such a great cause.
                                                                                                  Over $58,000.00 was raised in support of athletes training and com-
                                                                                                  peting in the Special Olympic Games.
                                                                                                  Thanks to all the MacKinnon Drivers who participated;
                                                                                                  Mike Joudrey
                                                                                                  Jim Coles
                                                                                                  Mike Cunningham
                                                                                                  Gary Erb
                                                                                                  Doug Ladds
                                                                                                  Brian Hilton

                                                                                                             staff PAGE • company EVENTS                            <
Meet Our People
Tomorrow belongs to those who take action today

 We are blessed in Canada that we live in peace and enjoy stability in our     dian troops in Afghanistan come from across our nation and from all
 democratic governmental system. As a nation we are very proud of our          walks of life. Currently there are several relatives of people at MacKin-
 role and reputation as peacekeepers. That reputation has been hard            non Transport deployed in Afghanistan. Our thoughts and prayers go
 earned over years and many conflicts.                                         out to all the soldiers and their families. Thank you for your commitment
                                                                               to making the world better.
 Canada’s current involvement in efforts to settle the unrest in Afghani-
 stan is an example of our commitment to peace and democracy. Cana-            God bless and safe return home.     n

Excerpt from Truck News….
Denise Cote, a female truck driver whose name graced        a heartfelt letter to Truck News, thanking MacKinnon
the pages of Truck News several times over the past few     Transport for accommodating her while she had to
years, has passed away after a battle with cancer.          work her driving schedule around medical appoint-
                                                            ments for her sister.
Cote succumbed to the disease Aug. 27. She first ap-
peared in Truck News in a November, 2000 article            “MacKinnon arranged for me to work weekends and
about female truck drivers.                                 gave me pin to pin runs,” she wrote at the time. “The
                                                            dispatch office was great working with me on this.
“The way I look at it, it’s a man’s world. And I’m really
                                                            Sometimes there was weekend work and sometimes
happy that they make room for me, but I treat the guys
                                                            not, but they always thought of me. I want to thank all
like the way that I want to be treated,” she said of her                                                                It was always a pleasure and an
                                                            of the office staff, the O/Os, and the drivers for giving
employer, MacKinnon Transport. At the time, she was                                                                     honor to have Denise work at
                                                            me the chance to work on the weekends. If it weren’t
the owner of four trucks. She was known over the CB                                                                     MacKinnon Transport. A great
                                                            for them saving me loads for the weekends, I would
airwaves as ‘Funny Face.’ She was an ambassador of                                                                      person that will be sincerely missed
                                                            have had a lot of trouble paying my bills.”
sorts for female truck drivers.                                                                                         by many.
                                                            Sadly, Cote endured her own battle with the disease         Evan MacKinnon
In 2000, Cote suffered heartbreak as her sister and
                                                            just seven years later. n                                   President & CEO
“best friend” Nicole was struck by cancer. She wrote

                                                                                                                        In Memoriam
                                                                                                                        Michael Cooke was an Owner
                                                                                                                        Operator for MacKinnon Transport
FERGUS-07                                                                                                               since July, 2000. We wish family and
The Fergus Truck Show                                                                                                   friends strength in this time of sor-
was a great success                                                                                                     row. He will be sadly missed.
again this year.

                                              A job worth doing is worth doing together                                                                         9
>    announcements

         We’re Proud to Announce
         Births • Anniversaries • Weddings • Awards • Events • Achievements

                          New Additions                                                                  Weddings
                          Luescher Family - Dave & Cheryl
                                                                                                         Congratulations to Alex MacKinnon
                          Luescher announces the birth of their
                          Grand-daughter, Melissa Ann Owens,                                             and Janet Binnington, married
                          born Dec 11, 2006 to Kim & Phil Owens                                          Aug 25, 2007

                                                                                                         Congratulations to Elissa, daughter of
                                                                                                         Brian Hilton (Company Driver), married
                          Mascola Family - Melina Jennifer,                                              Brennan May on August 18, 2007.
                          daughter of Todd and Sarah Mascola,
                          Grand-daughter of Jennifer Hyland born
                          Jul 21, 2007, 7lbs. 8oz.

                          Gibson Family - Congratulation to John
                          and Jody Gibson on the birth of their
                          daughter, Aidan Grace Joelle (7lbs 13 oz),                                     Congratulations to Stephanie Bonnetta
                          born Sept 20th 2007                                                            & Joe Burns who were married on
                                                                                                         July, 21, 2007.

                          Riddell Family - Lindsay and Gary
                           Riddell on the birth of their son, Layton
                          MacKenzie Zinger Riddell, born August
                          15th , 7 lbs 8.5 oz. 20 inches               A Farewell Note

                          MacKinnon - Katie MacKinnon’s
                          new puppy, Duke - a 9 week old teacup

                          Retirement                                   Don Urquart - As I commence my retirement, I would like to express my
                          We wish Ken Danard all the best in his       gratitude to everyone for all their support and cooperation over the past
                          retirement. Ken joined MacKinnon Trans-      fifteen years. It has indeed been a privilege to work in the MacKinnon orga-
                          port in 1989 as company driver. Thank        nization and with the MacKinnon family.
                          you Ken for all the years of serivce and
                          dedication. Happy Retirement!
                                                                        Calendar Dates
                                                                        Nov 24       Adult Christmas Party
                                                                        Dec 2        Children’s Christmas Party
                                                                                     Please RSVP to Brian Bailey

                                                                                                                                               safety ISSUES
                                                                                                                                               driver’s VIEW                <
Safety Matters
Congratulations to all our /Drivers on a Job Well Done!
Company Driver versus Owner Operator

Welcome to The Driver’s View, a series of “friendly discussions” between our drivers. In
each issue of the Drive line we will be presenting two differing opinions. This time we
are focusing on the preference of Company Drivers versus Owner / Operators.

Company driver                                                                        Owner / Operator
Frank Douglas’s talents range from hockey coach to handyman, but we wanted            Carl James has been at the wheel for more than 40 years, and has been an
to talk to him about being a MacKinnon company driver.                                owner/operator with MacKinnon for 11 years.
Frank was once an owner/operator, but made the switch to company driver for           As with many other drivers, trucking runs in Carl’s family. As a young teen-
a few reasons.                                                                        ager, Carl learned how to drive logging trucks out of the bush. His grandfa-
                                                                                      ther owned a dozen trucks as part of his logging business.
“There’s no stress,” he says. “Brokers have to worry about paying the bills on time
and getting the miles. Company drivers are busy all the time and just have to         In 1994, when Carl’s children were grown, he bought his truck with his wife,
get down the road safely!”                                                            who used to travel regularly with him.
Frank lives in Guelph and has been with MacKinnon for three years. He’s been          “When you’re in the same truck every day, you know what needs to be
driving for five. His father is also a driver.                                        done,” Carl says. “You see things wearing out and you know what’s coming
                                                                                      up so you can start budgeting early.”
As a driver trainer at MacKinnon, Frank enjoys relaying his experiences to new
drivers. He says the training program is “in-depth” and has “a very high standard     Carl knows his truck well, but perhaps understands the job even better.
to uphold.”
                                                                                      “You’ve got to run things like a business,” he says. “You keep looking ahead
Frank is also part of MacKinnon’s pen pal program for schoolchildren. He says         and figuring out what you have and what you’ll need.”
he’s stayed with MacKinnon because it’s family-oriented.
                                                                                      All owner/operators watch their costs, especially the price of fuel. “What
“You’re not just a number,” he says. “When Evan walks by and knows your name          you save in fuel is money in your pocket,” Carl says.
it’s a good feeling. Everybody works for the same goal.”
                                                                                      Carl’s routes take him to Edmonton and Calgary (to the tune of 10,000 miles
The regular schedule that comes with being a company driver is another selling        a month); he gets home to Sudbury at least once a week.
feature for Frank. His routes take him through Michigan and Ontario, and he’s
                                                                                      To Carl, the downside of being an owner/operator is not having health
home with his family a lot more than before.
                                                                                      benefits. On the other hand, he likes having the flexibility to make his own
And when he is out on the road, a nice cigar and a little satellite radio gets him    schedule and plan his time off.
through just fine. (We hear he’s an 80s man, but mixes things up with a little
                                                                                      Carl reports that MacKinnon “treats you like family,” and that “Mr. Mac him-
news and comedy, too.) n
                                                                                      self, or Evan – they are always there to help.” He also hopes that new drivers
                                                                                      will take advantage of the opportunity to talk to the “older guys” who have
                                                                                      been around a while.
                                                                                      And if you can’t find Carl when you want that talk, he might just have “gone
                                                                                      fishing.” When he has time off, he likes to go camping and loves to fish. n

                                   You never decisions, until you stop trying.
                       Stay committed to your really lose but stay flexible in your approach                                                                           11
>    administration UPDATE

         Inside Business
           Focus on teamwork

         In recent months and going forward we plan to focus            and support their ideas.                                       • Implementer - is well organized and effective at turn-
         on Teamwork – both within departments and perhaps                                                                             ing big ideas into manageable tasks and plans that can
                                                                        • Helping - it is crucial to help one’s coworkers, which is
         even more importantly between members of different                                                                            be achieved.
                                                                        the general theme of teamwork.
                                                                                                                                       • Team member -is aware of the team’s needs and con-
                                                                        • Sharing - it is important to share with the team to cre-
         With that in mind, I would like to take this opportunity                                                                      cerns.
                                                                        ate an environment of teamwork.
         to outline some thoughts on teamwork and why it is
                                                                                                                                       • Completer - drives the deadlines and makes sure they
         so important to get results.                                   • Participating - all members of the team are encour-
                                                                                                                                       are achieved.
                                                                        aged to participate in the team.
         Teamwork is the concept of people working together
                                                                                                                                       • Monitor evaluator - is good at seeing all the options.
         cooperatively, as in a sports team. And as any of us           • Communication - for a team to work effectively it is
                                                                                                                                       They have a strategic perspective and can judge situ-
         who follow any team sport will I am sure attest that           essential to acquire good communication skills.
                                                                                                                                       ations accurately.
         a team will succeed only if all the players are pulling
                                                                        Some of the roles for successful teams include:
         together.                                                                                                                     • Specialist - provides specialist skills and knowledge
                                                                        • Coordinator – has a clear view of the team objectives        and has a dedicated and single-minded approach.
         Some of the key skills required for teamwork include:
                                                                        and will be skilled at inviting the contribution of team
                                                                                                                                       • Finisher - sticks to deadlines and likes to move things
         • Listening - it is important to listen to other people’s      members in achieving these.
         ideas. When people are allowed to freely express their
                                                                        • Shaper - full of drive to make things happen and get
         ideas, these initial ideas will produce other ideas.                                                                          Hopefully the above acts as a refresher and the next
                                                                        things going
                                                                                                                                       time you are part of a team this will be helpful in ensur-
         • Questioning - it is important to ask questions, inter-
                                                                        • Planter - is most likely to develop original ideas           ing the success of your project as the more likely the
         act, and discuss the objectives of the team.
                                                                        and challenge the traditional way of thinking about            team wins the more likely you are also to win. n
         • Persuading - individuals are encouraged to exchange,         things.
         defend, and then to ultimately rethink their ideas.                                                                           Graham Keltie
                                                                        • Resource investigator - member with the strongest
         Keeping an open mind is important.                                                                                            VP Finance & Administration
                                                                        contacts and networks, and is excellent at obtaining
         • Respect - it is important to treat others with respect       information and support from the outside.

           “If you got it, a truck brought it.”

         T   he President of the Truckload Carriers Association,        blood and oxygen to all these components. I think you          To top it all off, Ontario truck drivers are involved in less
         Chris Burruss, while recently attending a public citizen’s     all know where I am going with this. These diagrams, as        than 3% of all collisions that occur in Ontario each year.
         meeting asked a room full of people “who here likes            appealing as they may be, could easily be as effective in      In other words, not only do they deliver our lives but
         trucks?” Not a single hand was raised. I obviously was         an economics textbook. Each organ, muscle, and bone            they do it safely. This number is phenomenal! Seeing as
         not in attendance, however thought I could raise my            represents an industry within our economy. They all            truckers spend the majority of their work hours on the
         hand through this article. I think the only reason that        play a key role in fulfilling our needs and wants. How-        road the sheer probability alone puts the odds against
         someone would not put up their hand is that they don’t         ever, without the blood and oxygen, or in our case the         them. This statistic proves to everyone that today’s
         realize the integral role in our nation that trucks play. I    parts and finished goods that our trucks deliver daily,        truckers are professional, responsible, as well as safety
         understand that I’d be a fool if I thought I could explain     these industries would be nonfunctional. Therefore, the        minded!
         this role in it’s entirety in only 500 words but I thought I   trucking industry is the life line that keeps our economy
         would at least shed some light onto the weight that our                                                                       So the next time you find yourself wondering if you have
                                                                        moving forward. Whether it’s JIT, FIFO, LIFO, or any one
         industry carries.                                                                                                             enough time to pass the truck in front of you, or wishing
                                                                        of the hundreds of acronyms we have, trucking is an es-
                                                                                                                                       it off the road all together, try to remember that without
         My wife, Janet, has just returned to school to obtain          sential part of any economy!
                                                                                                                                       him/her our economy would die. And a dead economy
         her second Masters degree. This time she will earn her         Are you aware that 90% of all consumer goods and               isn’t desired by anyone. n
         Masters in Physiotherapy, or as her and her friends call       foodstuffs have been on a truck at one point or another
                             it “PT”. As I look around our house        in its life? The Ontario Trucking Association’s slogan, ‘If
                              at all the new textbooks with their       you got it, a truck brought it,” could not be any truer! Not   Sincerely, Alex MacKinnon
                              interesting diagrams it becomes           only does this industry deliver our clothes, food, motor-
                               very evident that each muscle,           cycle oil - I’ll end here as I’m limited to the amount of      Manager Carrier Development
                               organ, and bone has a specific           space I take, but it also provides thousands of families
                               responsibility to the body as a          with meals everyday. In Ontario alone, the transporta-
                                whole. Intertwining throughout          tion industry accounts for 200,000 jobs directly, as well      For more stats on trucking please visit
                                the body are the arteries and           as another 15,000 jobs in related businesses. That’s a lot
                                veins that carry the much needed        of dishes to clean!

                                                                                                                           sales UPDATE • operations UPDATE                                    <
On the Rise                                                                                                                  Some Enjoyable
                                                                                                                             Trucking History
  “The art of dispatch”                                                                                                      This past summer Linda and I had the pleasure of at-
                                                                                                                             tending the New Liskeard Bikers Reunion with our
                                                                                                                             friends Rod & Geryl, and Tony & Cathy. Although the
                                                                                                                             rally is only four years old, it has grown into a huge
                                                                                                                             event, complete with an eight-mile long parade of
S   everal months ago, I was asked to spend a week            tations of customers and drivers as well as the shifting       bikes, with the entire weekend raising this year $80,000
                                                                                                                             towards the cancer unit of the New Liskeard hospital.
in the MacKinnon Transport dispatch office. I wasn’t          demographics must be taken into consideration to
really sure what to expect. Saying that, I’m the “ware-       make a fast informed decision for a customer who is            After enjoying breakfast on Canada Day at Gilli’s Truck
house guy.” My experience with the dispatch office has        on the phone now!!!!!                                          Stop on hyway #11 we were admiring the H-Model
always been over the telephone. This usually consists                                                                        Mack tractor which is mounted on a large stand, when
of; phone the carrier, tell them we have a load ready,        Do The Little Things Right the First time every time   n
                                                                                                                             a couple pulled up, put a ladder up to the tractor and
come pick it up now and it needs to be delivered                                                                                 the gentleman got in the cab and started it up. I
ASAP.                                                         Tim Starkey
                                                              Warehouse Supervisor                                                noticed the panel hanging under the bumper – In
I always figured the person I spoke to on the phone                                                                                Memory of Conrad. I then realized this was one of
would just call the driver on the CB and say, “hey go                                                                              Conrad Desjardins tractors, the founder of Conray-
pick up a load at such and such a place and deliver it to                                                                           Dymond Truck Lines. I was pleased to meet Con-
such and such a place ASAP 10-4”. Well it’s MUCH more                                                                               rad’s son Denis & his wife once he climbed down
than that… It’s VERY eye opening!!!                                                                                                  from starting the tractor. The tractor has been
                                                                                                                                      up in the air for seven years now, Denis starts
You have a room full of people all with different per-                                                                                it about twice a year. It was a great surprise
sonalities trying very hard to manage some 300 plus                                                                                    for us to be there that day. The 1959 H-Model
trucks, customers, drivers and their personalities. I can                                                                               Mack was bought used by Archie MacRobbie
now tell you from personal experience that it is much                                                                                    (Armac Trucking) of Puslinch and later sold in
more than calling a truck on the CB.                                                                                                      1963 to Conrad, by which he used this trac-
The questions start. What’s the rate? Can we do it?                                                                                     tor to start up his business Conray-Dymond
Can we sell it? Where is the closest driver? Does he/                                                                        Truck Lines. The company that was operated for many
she have enough hours? Is there a reload out of that                                                                         years by Denis is now being headed up by Denis’ son
city? On top of all that, they are dealing in an industry                                                                    Danny, the third-generation Desjardins to run the fam-
and an economy that is in constant flux. The dollar ex-                                                                      ily business. Thank you Denis for the visit and for shar-
change to the changing economy; the various expec-                                                                           ing a bit of enjoyable trucking history.

                                                                                                                             Evan MacKinnon

Operations Update                                                                                                            President & CEO

  It’s Not All About Retention

O    ne of the most talked about subjects in the truck-       Terminal staff will not take care of the driving staff if      port to your fellow co-worker. Asking about their fam-
ing industry today is retention; we have retention            they are working within a negative environment. I              ily, showing support when a loved one passes away,
meetings, retention seminars, retention conferences           strongly believe that high morale and good attitudes           enquiring about vacation getaways and taking the
and retention consultants. Many companies, ours               promote team work and a backbone to get employ-                time to listen.
included, spend a ton of money in the name of                 ees through difficult times. People excel when they
retention. For example MacKinnon Transport does the                                                                          I have been asked from time to time to speak to other
                                                              are within a positive work environment. It is also true
following;                                                                                                                   trucking companies
                                                              that many employees with a positive attitude can be
                                                                                                                             and discuss “our secret”
• Monthly BBQs                                                dragged down when surrounded by a negative work
                                                                                                                             to retention. How do
• Bull sessions                                               environment. This is a conscious choice we all have to
                                                                                                                             we keep our drivers?
• Open door policy                                            make each day.
                                                                                                                             Why do you have a low
• Home time for drivers when requested                        Retention efforts must be honest and sincere. To ac-           turnover rate?
• No hassle board switches                                    complish this, retention must begin in the heart. In-
• No forced dispatch                                                                                                         Unfortunately it’s not as
                                                              forming staff to follow policies and procedures will
All in the name of retention.                                                                                                simple as developing a
                                                              not help retention efforts. Levels of service are a true
                                                                                                                             procedure for your pol-
Well I’m here to say; it’s not all about retention…it’s       reflection of the desire one has to provide the best
                                                                                                                             icy manual. A pie chart
about relationships.                                          service possible.
                                                                                                                             will not provide a syn-
Sit back and ask yourself what kind of relationship           This is what I love about MacKinnon Transport. It’s            opsis of our procedures
does your company have with your drivers; this in-            about the “people”. Bill MacKinnon is the perfect ex-          or provide a summary
cludes everyone from management to dispatchers to             ample. He spends more time talking to the people at            of how to’s. This one you
mechanics to YOU.                                             MacKinnon Transport and listening to their concerns            need to look inside for, it
                                                              than anyone I know. When you have a working atmo-              all starts and ends with
 “Drivers aren’t drivers…..they’re PEOPLE who drive           sphere like this it is easy to build relationships. Heck I     you. n
trucks as their profession” Each has a home (even if it       know more about some of our people then I do about
is their truck!). Each may have a spouse, kid’s activities,   my six brothers and sisters. It is about working togeth-
bills that are meaningful and important to them. Each         er – not just playing nice in the sandbox but genuinely        Rick Miller
is a person, not a truck number.                              being interested and showing compassion and sup-               VP Operations

                                              Change is inevitable. It’s direction that counts                                                                                            13
>    human resources UPDATE

         Updates for Employees
          AUTO THEFT

                     Automobile theft is much more              model of car. You can expect to pay more for             Lunch & Learn
                     than an insurance problem; it’s an         your comprehensive coverage if your vehicle is
                     expensive social menace. Every             one of these:                                            The program is offered every other
                     year automobile theft costs Cana-                                                                   month and will cover a wide variety of
                     dians close to $1 billion, including       Top 10 Stolen vehicles in Canada                         subjects. If you have any ideas for qual-
                     $600 million for insurers to fix or re-    1. 2000 Honda Civic SiR 2-door                           ity topics, please forward them to Benita
         place stolen cars, $250 million in police, health      2. 1999 Honda Civic SiR 2-door                           Thurston or Brian Bailey. Your input is
         care and court system costs and millions more          3. 1996 4 wheel drive Chevrolet/                         valuable to us in making these sessions suc-
         in correctional services expenses.                     GMC Blazer/Jimmy S Series 2-door                         cessful. n
                                                                4. 1994 Honda Civic Si Hatchback 2-door
         Thieves generally steal cars for                       5. 1993 Volkswagen Corrado 2-door
         one of four reasons:                                   6. 1995 Honda Civic Si Hatchback 2-door
         1. For sale abroad – Within an hour of its             7. 1992 Chrysler/Dodge Caravan and Voyager
         theft and with its VIN still intact, 20,000 cars are   8. 2002 all wheel drive Subaru Impreza WRX,
         loaded into shipping containers each year and          4-door
         sent abroad with false export documents. Sto-          9. 1999 Volkswagen Golf GTI Hatchback 2-door             MacKinnon Scholarship
         len cars are shipped to Eastern Europe, Russia,        10. 1993 Honda Civic Si hatchback 2-door
         the Middle East, South America, the Caribbean,                                                                  The scholarship contest is open to any
                                                                • a car is stolen every three minutes in Canada –
         Africa and Southeast Asia. Upon arrival, these                                                                  child, grandchild or spouse (of a MacKinnon
                                                                that’s close to 500 per day.
         stolen vehicles are sold for many times their                                                                   Transport employee or owner op-
         original market value. .                               • on average, it costs each policyholder an addi-        erator with at least one year of con-
         2. For sale to unsuspecting consumers – The            tional $48 on his or her insurance premium               tinuous service) who is attending an
         vehicle may be given a new identity with a false       • Canada is ranked fifth highest of 17 countries         accredited college or university. To be
         vehicle identification number (VIN) to hide its        for car thefts in the 1999 International Crime           considered, each applicant is required
         origin. It will then often be sold to unsuspecting     Survey                                                   to complete an application form,
         consumers. It also can be dismantled and sold                                                                   and write and submit an essay on a
         for parts.                                             • 1.6% of the Canadian population reported that
                                                                                                                         pre-determined transportation related
         3. To get somewhere – This is more commonly,           they had been a victim of car theft during the
                                                                                                                         topic. Applications and essays will be
         referred to as “joyriding,”                            past 12 months.
                                                                                                                         evaluated and the winners determined
         4. To commit another crime – Why would a               • The rate of motor vehicle theft has increased by       by the scholarship committee.
         thief use his or her own vehicle when he or she        almost 80% over the last 12 years, an increasing
         can steal one and use it? These cars are often         number of vehicles are never recovered.                  The brusary recipient will be invited to the
         recovered – abandoned and badly damaged –                                                                       Annual Christmas Party on November 24,
         within 48 hours.                                       • About 4 in 10 auto thefts occur in parking lots.
                                                                                                                         2007 to receive the award. Applications for
         Theft claims on your Auto insurance policy are         n
                                                                                                                         2008 will be ready May 2008 - please con-
         paid under the Comprehensive or All Perils sec-                                                                 tact the Human Resource Department. n
         tion of your policy. The premium charged for           KIM PHILPOTT R.I.B., C.A.I.B.
         this portion of the coverage is affected by the
         frequency of theft of your particular make/            H. L. STAEBLER COMPANY LIMITED

         Workplace Equity                                       Nine years and 2.2 million kilometers ago, I came to MacKinnon Transport, brand spanking new and
         We continue to improve and enhance our                 full of “Piss and Vinegar”. Over the years I’ve been dispatched by everyone here, as far back as Isa-
         existing policies and procedures to exceed             belle and Lynette, and I’ve pulled trailers from Dartmouth NS to Jacksonville FL to San Diego CA to
         the Workplace Equity/Employment Standards              Prince George BC and all points in between.
         Legislation. If you have any questions please           As I near the end of my productive years and have become a little run down I am reminiscent of alot
         contact the HR Department.                             of good times and funny stories. I remember when Marcia came upstairs to take my picture when
         Here are a number of websites/links that may           I was brand new, and how excited John Groot got when he fired me up. And how good I felt when
         be of interest -                                       I finally got my fenders painted red so that I looked like the negative paint scheme to the company
         confidential ID’s and passwords are required.          trucks.
         Contact the HR Department for further informa-         I want to thank all the mechanics for taking such good care of me, from young Drew and sweet little
         tion.                                                  Abby, to Art, Jo h n, and Brian, not to mention Bruce and Wanda, our crack team of experts out West.
                      Canada Savings Bonds                      And also the girls in the office upstairs and down for the jobs they do that they don’t get “Thanked”
                                     enough for.
               London Life / Great West Life - RRSP
                                      As well in the dispatch office where on occasion I was afforded some exception to policy. As so I
                 Great West Life - Group Benefits               leave my high mile employment and the harsh winter of Western Canada, and head south, “probably
                                            to Mexico”. I wish everyone, and all the trucks at MacKinnon the best of luck and again “Thank You”.
                           EAP Program                          That Black Western Star w/the Red Fenders #3138      n

                                                                                                                             Road Knights UPDATE                        <
OTA Road Knights

                             Doug and Jim have certainly kept busy over           “Sharing the Road with Trucks” was the topic of discussion. Information on
                             the summer months with their participation in        road safety was provided to the public and children received activity books
                             community events. This is what’s taken place         and paper folding trucks. Jim admits that at times adults are reluctant to
                             since the last Driveline issue.                      stop and chat. Kids are a great ice breaker. While children play with the
                                                                                  trucks the parents are conversing about driving experiences.
                             Doug has continued his participation with KRTS
                             Driving School. On July 18th he demonstrated         The third annual “Largest Truck Convoy” was held September 15. This event
                             blind spots that a tractor trailer driver experi-    is held in support of Ontario Special Olympics. Both Doug and Jim, along
                             ences on the road. His audience of 16-17year         with four other MacKinnon drivers took part in this event.
                             olds obtained first hand knowledge of the dif-
                                                                                  Wrapping up September, the Road Knights attended the Annual
                             ferent areas that could present some danger if
                                                                                  Recruitment and Retention Conference in Toronto. Information was pro-
                             care was not taken.
                                                                                  vided on career opportunities in the trucking industry; professional drivers,
                             Doug took part in the long weekend safety blitz      dispatch, administration, safety, to mention a few.
which were held August 3rd and 31st. He even had his 15 minutes of fame
                                                                                  Stay Safe!   n
on City TV, Breakfast Television as well as a radio interview.
September 9th, Jim kicked off National Trucking Week at Sherway Gardens.

                                                                                 Doug Ladds with Sgt. Cam Wooley
left to right; Monte Quinten, Public Safety Minister,
Doug Ladds, Donna Cansfield, Transportation Minister

                                                                                                          The staff and management at MacKinnon Transport
                                                                                                          would like extend their thanks to Waycon Interna-
                                                                                                          tional for the Appreciation BBQ they hosted at our
                                                                                                          terminal. Many staff members took part in the event to
                                                                                                          enjoy the hospitality of Waycon. Winners of the prize
                                                                                                          draws were;

                                                                                                          Chris Crawford - Tire Technician - won Sirus satellite
                                                                                                          Jeff Lehmann - Manager of Safety & Compliance -
                                                                                                          won the CB radio.
                                                                                                          Trevor Forbes - Owner Operator - won the stainless
                                                                                                          steel propane BBQ.

                 The days are getting shorter – Make sure you can be seen. Turn your headlights                                                                    15
                            on ½ hr before dusk and leave them on ½ hr after sunrise
>   maintenance OVERVIEW

     Last year, at the OTA conference, I had the good fortune of attending a                                             value-added service, great communication, doing more than asked when
     presentation given by a gentleman by the name of Bob Flynn. The sub-                                                the need arises, the list goes on and on, and it is a personal list.
     ject of his lecture was Behavioral Differentiation. In the language that you
                                                                                                                         My belief is that most of the answers are found in what we hold as values.
     and I speak, it means “what makes someone, or something, different from
                                                                                                                         Values dictate how you react to, or interact with, different people or situa-
     another person, or thing”. Mr. Flynn’s catch line, all good speakers seem to
                                                                                                                         tions. To deviate from your values, for any length of time, tends to produce
     have one, is “If you ain’t different, you’d better be cheap”. I’ll try to explain
                                                                                                                         poor results and personal dissatisfaction. A Company’s Value Statement,
     the concept, although I’m nowhere as proficient as Mr. Flynn is.
                                                                                                                         for example, exemplifies the Company’s core beliefs regarding how it in-
     Within a group of individuals/companies/services/products, twenty per-                                              teracts with stakeholders. A personal Value Statement is, essentially, how
     cent of these will be generally unsatisfactory, seventy percent will be av-                                         we define our core beliefs when interacting with our stakeholders.
     erage or “common”, and ten percent will be exceptional. The twenty per-
                                                                                                                         Recently, a keynote speaker, at my daughter’s commencement ceremony,
     cent, “unsatisfactory”, group represents those with which we choose not
                                                                                                                         gave this sage advice to the group of freshly graduated college students,
     to deal, the seventy percent group are the “generic” group that all look,
                                                                                                                         “To be truly successful, align your career with companies that share your
     more or less, the same. However, the top ten percent are the premium,
                                                                                                                         values”. This may have been lost on many of these graduates, anxious to
     valued, group, with which most people strive to be associated. As an anal-
                                                                                                                         secure their first position, however, as one develops ones career, I believe
     ogy, there are “lemon” cars, commuter cars and Rolls Royce/Lambogini/
                                                                                                                         we realize how critical this advice is to being successful, and to enjoying
     Ferrari, etc. All three perform the same function, yet we ascribe the great-
                                                                                                                         your profession. So, in my typically ponderous approach, I’m asking; How
     est value to the high-end cars. What makes them different? Performance,
                                                                                                                         do we, corporately and personally, differentiate ourselves from the mass-
     luxury, dependability, resale value, prestige, take your pick. The important
                                                                                                                         es? How do we rise above the average? If you ask this of yourself, please
     thing is that they are different, in a positive way.
                                                                                                                         keep in mind Mr. Flynn’s catch line, “If you ain’t different, you’d better be
     The same concept applies to people with whom we associate, or choose                                                cheap”. n
     not to. Essentially, being different, in a positive way makes us more ap-
     pealing. Some customers, and vendors, offer exceptional value, and these                                            Good health,
     are the ones towards which we gravitate. That said, the question now be-
                                                                                                                         Richard Sharpe, VP Fleet Services
     ing, “how do we set ourselves apart from the rest”? Each individual, and/or
     company, needs to do a little soul searching for the answer(s). It can be a

                                                        Recently, Jim Cullen, Maintenance Supervisor, attended a weeklong program with the Ministry of Col-
                                                        leges and Universities. The mandate charged to the fifteen attendees, from all across Canada, was to
                                                        write a new Certificate of Qualification Examination, for the Red Seal (>85%) program. These leaders in
                                                        the Truck and Coach field were sequestered in a high security location, creating the 450 questions that
                                                        will make up the new era Truck and Coach examination. The Maintenance Department is proud, and
                                                        pleased, to know that, through Jim’s efforts and experience, MacKinnon Transport has contributed to
                                                        the betterment of a national program.
                                                        Thank you Jim, for representing us in such a professional manner!
                                                        Richard Sharpe

                                                The MacKinnon Transport Maintenance Department is now offering an additional discount to
                                                   our already low Service Specials. Fall Service Specials until December 31, 2007.

                                                     Electrical System Inspection: before the cold weather hits check out your batteries and charging system.
                                                      Qualified technicians will perform an AVR Test on your tractor, battery load test, alternator output test,
                                                                                             starter draw test, drive belt integrity. $39.95

                                                   Cooling System Inspection: make sure your cooling system can survive another winter. Qualified technicians
                                                      will inspect the following: coolant strength & level, system pressure test, hose & belt integrity, radiator
                                                                                                condition and air flow restriction. $39.95
                                                       This offer includes inspection only, all additional repairs are subject to additional charges at the shop door rate. These inspections are preventative maintenance
                                                                                           tools, meant as a guide for repairs. We can not be responsible for any failure that develops.

                                          Return Undeliverable addresses to;
                                          MacKinnon Transport Inc
                                          405 Laird Road, Guelph,
                                          ON Canada, N1G 4P7
                                          PM# 41127064

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