The World Market for Textile Wall Coverings: A 2011 Global Trade Perspective by ICONGroup


This report was created for strategic planners, international executives and import/export managers who are concerned with the market for textile wall coverings. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for textile wall coverings for those countries serving the world market via exports or supplying from various countries via imports. I do so for the current year based on a variety of key historical indicators and econometric models.

On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying textile wall coverings? What is the dollar value of these imports? How much do the imports of textile wall coverings vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of textile wall coverings? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

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									The World Market for Textile
Wall Coverings: A 2011 Global
      Trade Perspective

                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)                                      ©2011 ICON Group Ltd.

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                                              ISBN 1-114-71802-5

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this report.                                                                   ©2011 ICON Group Ltd.

                                       About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on multivariate statistics and global competitive strategy since 1988. He has also taught courses at
MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and
Technology. He is the author of six books on the economic convergence of nations. These books introduce the notion
of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press
2000). He has also published numerous articles in academic journals, including The Rand Journal of Economics,
Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change,
International Journal of Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of Marketing
Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.

                                        About this Series
This series was created for international firms who rely on foreign export markets for a substantial portion of their
business or who might be threatened by foreign trade competition. The estimates given in this report were created
using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology, relying on historical figures
of economic growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial or
product categories. The figures should be seen as market estimates, as opposed to historical records, as these are
projected for the current year of trade.

Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged. Additional editorial assistance from Tiffany
LaRochelle, ICON Group International, Inc., is also acknowledged.                                                                   ©2011 ICON Group Ltd.

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                                                                                        Contents        v

Table of Contents
1     METHODOLOGY                                                                                   8
    1.1     Our Approach                                                                            8
2     THE WORLD MARKET                                                                             18
    2.1      Exports                                                                               18
       2.1.1   The World Market: Textile Wall Coverings Export Supplies in 2011                    18
    2.2      Imports                                                                               20
       2.2.1   The World Market: Imported Textile Wall Coverings in 2011                           20
3     EXPORTS                                                                                      24
    3.1      Africa: Export Supplies of Textile Wall Coverings                                     24
       3.1.1    Executive Summary                                                                  24
       3.1.2    Egypt                                                                              25
       3.1.3    South Africa                                                                       25
    3.2      Asia: Export Supplies of Textile Wall Coverings                                       25
       3.2.1    Executive Summary                                                                  25
       3.2.2    China                                                                              28
       3.2.3    Hong Kong                                                                          28
       3.2.4    India                                                                              28
       3.2.5    Indonesia                                                                          29
       3.2.6    Japan                                                                              29
       3.2.7    Nepal                                                                              29
       3.2.8    Philippines                                                                        29
       3.2.9    South Korea                                                                        30
       3.2.10       Taiwan                                                                         30
    3.3      Europe: Export Supplies of Textile Wall Coverings                                     30
       3.3.1    Executive Summary                                                                  30
       3.3.2    Austria                                                                            33
       3.3.3    Belgium                                                                            34
       3.3.4    Czech Republic                                                                     34
       3.3.5    Denmark                                                                            35
       3.3.6    France                                                                             35
       3.3.7    Germany                                                                            36
       3.3.8    Italy                                                                              37
       3.3.9    Poland                                                                             37
       3.3.10       Spain                                                                          37
       3.3.11       Sweden                                                                         38
       3.3.12       the Netherlands                                                                38
    3.4      Latin America: Export Supplies of Textile Wall Coverings                              39
       3.4.1    Executive Summary                                                                  39
       3.4.2    Brazil                                                                             39
    3.5      North America & the Caribbean: Export Supplies of Textile Wall Coverings              39
       3.5.1    Executive Summary                                                                  39
       3.5.2    Canada                                                                             42
       3.5.3    the United States                                                                  42
    3.6      Oceana: Export Supplies of Textile Wall Coverings                                     43
       3.6.1    Executive Summary                                                                  43
       3.6.2    New Zealand                                                                        44
    3.7      the Middle East: Export Supplies of Textile Wall Coverings                            44
       3.7.1    Executive Summary                                                                  44
       3.7.2    Turkey                                                                             45                                                           ©2011 ICON Group Ltd.
                                                                                         Contents        vi

4     IMPORTS                                                                                       46
    4.1      Africa: Textile Wall Coverings Imports in 2011                                         46
       4.1.1    Executive Summary                                                                   46
       4.1.2    Botswana                                                                            46
    4.2      Asia: Textile Wall Coverings Imports in 2011                                           47
       4.2.1    Executive Summary                                                                   47
       4.2.2    China                                                                               49
       4.2.3    Hong Kong                                                                           49
       4.2.4    Japan                                                                               50
       4.2.5    Malaysia                                                                            50
       4.2.6    Singapore                                                                           50
       4.2.7    South Korea                                                                         51
       4.2.8    Thailand                                                                            51
    4.3      Europe: Textile Wall Coverings Imports in 2011                                         51
       4.3.1    Executive Summary                                                                   51
       4.3.2    Austria                                                                             54
       4.3.3    Belarus                                                                             54
       4.3.4    Belgium                                                                             54
       4.3.5    Czech Republic                                                                      55
       4.3.6    Denmark                                                                             55
       4.3.7    Estonia                                                                             55
       4.3.8    Finland                                                                             56
       4.3.9    France                                                                              56
       4.3.10      Germany                                                                          57
       4.3.11      Greece                                                                           57
       4.3.12      Italy                                                                            58
       4.3.13      Latvia                                                                           58
       4.3.14      Lithuania                                                                        59
       4.3.15      Luxembourg                                                                       59
       4.3.16      Norway                                                                           59
       4.3.17      Romania                                                                          60
       4.3.18      Russia                                                                           60
       4.3.19      Sweden                                                                           60
       4.3.20      the Netherlands                                                                  61
    4.4      Latin America: Textile Wall Coverings Imports in 2011                                  61
       4.4.1    Executive Summary                                                                   61
       4.4.2    Argentina                                                                           63
       4.4.3    Ecuador                                                                             63
       4.4.4    Mexico                                                                              63
    4.5      North America & the Caribbean: Textile Wall Coverings Imports in 2011                  63
       4.5.1    Executive Summary                                                                   63
       4.5.2    Canada                                                                              66
       4.5.3    the United States                                                                   66
    4.6      Oceana: Textile Wall Coverings Imports in 2011                                         67
       4.6.1    Executive Summary                                                                   67
       4.6.2    Australia                                                                           68
       4.6.3    New Zealand                                                                         68
    4.7      the Middle East: Textile Wall Coverings Imports in 2011                                69
       4.7.1    Executive Summary                                                                   69
       4.7.2    Bahrain                                                                             70
       4.7.3    Saudi Arabia                                                                        70
5     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS                                        71                                                              ©2011 ICON Group Ltd.
                                                         Contents        vii

  5.1    Disclaimers & Safe Harbor                                  71
  5.2    ICON Group Ltd. User Agreement Provisions                  72                              ©2011 ICON Group Ltd.
                                                                       Textile Wall Coverings        8

This report was created for strategic planners, international executives and import/export
managers who are concerned with the market
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