This report was created for strategic planners, international executives and import/export managers who are concerned with the market for alcoholic beverages distilled from grape wine or grape marc. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for alcoholic beverages distilled from grape wine or grape marc for those countries serving the world market via exports or supplying from various countries via imports. I do so for the current year based on a variety of key historical indicators and econometric models.
On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying alcoholic beverages distilled from grape wine or grape marc? What is the dollar value of these imports? How much do the imports of alcoholic beverages distilled from grape wine or grape marc vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of alcoholic beverages distilled from grape wine or grape marc? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?
The World Market for Alcoholic Beverages Distilled from Grape Wine or Grape Marc: A 2011 Global Trade Perspective By Professor Philip M. Parker, Ph. D. Chaired Professor of Management Science INSEAD (Singapore & Fontainebleau, France) www.icongrouponline.com ©2011 ICON Group Ltd. ii COPYRIGHT NOTICE ISBN 1-114-70741-4 All of ICON Group Ltd. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyright laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. ICON Group Ltd. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from ICON Group Ltd. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report. IMPORTANT DISCLAIMER Neither ICON Group Ltd. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report. www.icongrouponline.com ©2011 ICON Group Ltd. iii About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on multivariate statistics and global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. He is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including The Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe. About this Series This series was created for international firms who rely on foreign export markets for a substantial portion of their business or who might be threatened by foreign trade competition. The estimates given in this report were created using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology, relying on historical figures of economic growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial or product categories. The figures should be seen as market estimates, as opposed to historical records, as these are projected for the current year of trade. Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also acknowledged. www.icongrouponline.com ©2011 ICON Group Ltd. iv About ICON Group Ltd. ICON Group Ltd.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong and Lomé, Togo (West Africa). Created in 1994, ICON Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies. Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. 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Contents v Table of Contents 1 METHODOLOGY 9 1.1 Our Approach 9 2 THE WORLD MARKET 11 2.1 Exports 11 2.1.1 The World Market: Alcoholic Beverages Distilled from Grape Wine or Grape Marc Export Supplies in 2011 11 2.2 Imports 13 2.2.1 The World Market: Imported Alcoholic Beverages Distilled from Grape Wine or Grape Marc in 2011 13 3 EXPORTS 17 3.1 Africa: Export Supplies of Alcoholic Beverages Distilled from Grape Wine or Grape Marc 17 3.1.1 Executive Summary 17 3.1.2 Kenya 18 3.1.3 South Africa 19 3.2 Asia: Export Supplies of Alcoholic Beverages Distilled from Grape Wine or Grape Marc 19 3.2.1 Executive Summary 19 3.2.2 China 21 3.2.3 Hong Kong 21 3.2.4 India 21 3.2.5 Japan 21 3.2.6 Malaysia 22 3.2.7 Singapore 22 3.2.8 South Korea 22 3.2.9 Taiwan 23 3.2.10 Vietnam 23 3.3 Europe: Export Supplies of Alcoholic Beverages Distilled from Grape Wine or Grape Marc 23 3.3.1 Executive Summary 23 3.3.2 Albania 27 3.3.3 Austria 27 3.3.4 Belgium 28 3.3.5 Bosnia and Herzegovina 28 3.3.6 Bulgaria 29 3.3.7 Croatia 29 3.3.8 Cyprus 29 3.3.9 Czech Republic 30 3.3.10 Denmark 30 3.3.11 Estonia 30 3.3.12 Finland 31 3.3.13 France 32 3.3.14 Georgia 33 3.3.15 Germany 34 3.3.16 Greece 35 3.3.17 Hungary 35 3.3.18 Ireland 36 3.3.19 Italy 37 3.3.20 Kazakhstan 38 3.3.21 Latvia 38 3.3.22 Lithuania 38 3.3.23 Luxembourg 39 www.icongrouponline.com ©2011 ICON Group Ltd. Contents vi 3.3.24 Macedonia 39 3.3.25 Malta 39 3.3.26 Moldova 40 3.3.27 Norway 40 3.3.28 Poland 40 3.3.29 Portugal 41 3.3.30 Romania 41 3.3.31 Russia 42 3.3.32 Slovakia 42 3.3.33 Slovenia 42 3.3.34 Spain 43 3.3.35 Sweden 44 3.3.36 the Netherlands 45 3.3.37 Ukraine 46 3.4 Latin America: Export Supplies of Alcoholic Beverages Distilled from Grape Wine or Grape Marc 46 3.4.1 Executive Summary 46 3.4.2 Argentina 48 3.4.3 Chile 48 3.4.4 Guatemala 49 3.4.5 Mexico 49 3.4.6 Panama 49 3.4.7 Peru 50 3.4.8 Uruguay 50 3.5 North America & the Caribbean: Export Supplies of Alcoholic Beverages Distilled from Grape Wine or Grape Marc 50 3.5.1 Executive Summary 50 3.5.2 Canada 53 3.5.3 Jamaica 53 3.5.4 the United States 54 3.6 Oceana: Export Supplies of Alcoholic Beverages Distilled from Grape Wine or Grape Marc 54 3.6.1 Executive Summary 54 3.6.2 Australia 55 3.7 the Middle East: Export Supplies of Alcoholic Beverages Distilled from Grape Wine or Grape Marc 56 3.7.1 Executive Summary 56 3.7.2 Armenia 58 3.7.3 Azerbaijan 58 3.7.4 Israel 58 3.7.5 Jordan 59 3.7.6 Kyrgyzstan 59 3.7.7 Lebanon 59 3.7.8 Turkey 60 3.7.9 Turkmenistan 60 3.7.10 Uzbekistan 60 4 IMPORTS 61 4.1 Africa: Alcoholic Beverages Distilled from Grape Wine or Grape Marc Imports in 2011 61 4.1.1 Executive Summary 61 4.1.2 Botswana 63 4.1.3 Cote d'Ivoire 63 4.1.4 Ethiopia 63 4.1.5 Kenya 64 www.icongrouponline.com ©2011 ICON Group Ltd. Contents vii 4.1.6 Malawi 64 4.1.7 Mauritius 64 4.1.8 Senegal 65 4.1.9 South Africa 65 4.1.10 Tunisia 65 4.1.11 Uganda 66 4.1.12 Zambia 66 4.2 Asia: Alcoholic Beverages Distilled from Grape Wine or Grape Marc Imports in 2011 66 4.2.1 Executive Summary 66
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