This report was created for strategic planners, international executives and import/export managers who are concerned with the market for dried whole cod. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for dried whole cod for those countries serving the world market via exports or supplying from various countries via imports. I do so for the current year based on a variety of key historical indicators and econometric models.
On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying dried whole cod? What is the dollar value of these imports? How much do the imports of dried whole cod vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of dried whole cod? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?
The World Market for Dried Whole Cod: A 2011 Global Trade Perspective By Professor Philip M. Parker, Ph. D. Chaired Professor of Management Science INSEAD (Singapore & Fontainebleau, France) www.icongrouponline.com ©2011 ICON Group Ltd. ii COPYRIGHT NOTICE ISBN 1-114-70474-1 All of ICON Group Ltd. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyright laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. ICON Group Ltd. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from ICON Group Ltd. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report. IMPORTANT DISCLAIMER Neither ICON Group Ltd. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report. www.icongrouponline.com ©2011 ICON Group Ltd. iii About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on multivariate statistics and global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. He is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including The Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe. About this Series This series was created for international firms who rely on foreign export markets for a substantial portion of their business or who might be threatened by foreign trade competition. The estimates given in this report were created using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology, relying on historical figures of economic growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial or product categories. The figures should be seen as market estimates, as opposed to historical records, as these are projected for the current year of trade. Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also acknowledged. www.icongrouponline.com ©2011 ICON Group Ltd. iv About ICON Group Ltd. ICON Group Ltd.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong and Lomé, Togo (West Africa). Created in 1994, ICON Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies. Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. 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Contents v Table of Contents 1 METHODOLOGY 7 1.1 Our Approach 7 2 THE WORLD MARKET 11 2.1 Exports 11 2.1.1 The World Market: Dried Whole Cod Export Supplies in 2011 11 2.2 Imports 13 2.2.1 The World Market: Imported Dried Whole Cod in 2011 13 3 EXPORTS 16 3.1 Africa: Export Supplies of Dried Whole Cod 16 3.1.1 Executive Summary 16 3.1.2 Senegal 16 3.2 Asia: Export Supplies of Dried Whole Cod 16 3.2.1 Executive Summary 16 3.2.2 China 18 3.2.3 India 18 3.2.4 Japan 19 3.2.5 South Korea 19 3.3 Europe: Export Supplies of Dried Whole Cod 19 3.3.1 Executive Summary 19 3.3.2 Belgium 22 3.3.3 Denmark 22 3.3.4 France 23 3.3.5 Germany 23 3.3.6 Iceland 23 3.3.7 Italy 24 3.3.8 Luxembourg 24 3.3.9 Norway 25 3.3.10 Portugal 26 3.3.11 Russia 26 3.3.12 Spain 27 3.3.13 Sweden 27 3.3.14 the Netherlands 27 3.4 North America & the Caribbean: Export Supplies of Dried Whole Cod 28 3.4.1 Executive Summary 28 3.4.2 Canada 30 3.4.3 the United States 30 3.5 Oceana: Export Supplies of Dried Whole Cod 30 3.5.1 Executive Summary 30 3.5.2 New Zealand 31 4 IMPORTS 32 4.1 Africa: Dried Whole Cod Imports in 2011 32 4.1.1 Executive Summary 32 4.1.2 Cape Verde 33 4.1.3 South Africa 33 4.2 Asia: Dried Whole Cod Imports in 2011 34 4.2.1 Executive Summary 34 4.2.2 China 35 4.2.3 Hong Kong 35 www.icongrouponline.com ©2011 ICON Group Ltd. Contents vi 4.2.4 Japan 36 4.2.5 Singapore 36 4.2.6 South Korea 36 4.3 Europe: Dried Whole Cod Imports in 2011 36 4.3.1 Executive Summary 36 4.3.2 Austria 39 4.3.3 Belgium 39 4.3.4 Bosnia and Herzegovina 39 4.3.5 Croatia 40 4.3.6 Denmark 40 4.3.7 France 41 4.3.8 Germany 41 4.3.9 Greece 42 4.3.10 Italy 42 4.3.11 Luxembourg 43 4.3.12 Norway 43 4.3.13 Russia 43 4.3.14 Slovenia 44 4.3.15 Sweden 44 4.3.16 the Netherlands 44 4.4 Latin America: Dried Whole Cod Imports in 2011 44 4.4.1 Executive Summary 44 4.4.2 Argentina 46 4.4.3 Brazil 46 4.4.4 Mexico 47 4.4.5 Panama 47 4.4.6 Uruguay 47 4.5 North America & the Caribbean: Dried Whole Cod Imports in 2011 48 4.5.1 Executive Summary 48 4.5.2 Barbados 49 4.5.3 Canada 50 4.5.4 Dominica 50 4.5.5 Jamaica 50 4.5.6 St. Lucia 51 4.5.7 the Bahamas 51 4.5.8 the United States 51 4.6 Oceana: Dried Whole Cod Imports in 2011 52 4.6.1 Executive Summary 52 4.6.2 Australia 53 5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 54 5.1 Disclaimers & Safe Harbor 54 5.2 ICON Group Ltd. User Agreement Provisions 55 www.icongrouponline.com ©2011 ICON Group Ltd. Dried Whole Cod 7 1 METHODOLOGY 1.1 OUR APPROACH This report was created for strategic planners, international executives and import/export managers who are concerned with the market for dried whole cod. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for dried whole cod for those countries serving the world market via exports or supplying from various countries via imports. I do so for the current year based on a variety of key historical indicators and econometric models. On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying dried whole cod? What is the dollar value of these imports? How much do the imports of dried whole cod vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of dried whole cod? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers? In what follows, Chapter 2 begins by summarizing the regional markets for imported and exported dried whole cod. The total level of imports and exports on a worldwide basis, and those for each region, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin a
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