Eliminate wasted efforts through 'uplift' modeling

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					     CHANNEL INTEGRATION | E-mail Marketing Guide 2010




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Description: E-mail campaigns can prove tricky if approached incorrectly, causing the marketer more harm than good. Overcoming the "delete without opening" or "open and delete" tendencies that so many of us have is a challenge for marketers. Smart marketers understand that tailored, targeted e-mail campaigns are far more effective than broad mass blasts.
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