Address cart abandonment with remarketing e-mail

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					     CHANNEL INTEGRATION | E-mail Marketing Guide 2010




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Description: Remarketing is a valuable tool to deploy at time of abandonment, but many organizations underuse this tactic. Most choose not to deploy postabandonment strategies due to resource challenges or wanting to mitigate the risk of appearing invasive. However, some analysts have found that up to 50% of abandoned carts have the potential to be recovered.
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