E-mail creates a doorway for dialogue and data capture

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					     CHANNEL INTEGRATION | E-mail Marketing Guide 2010




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Description: Effective e-mail marketing recognizes the importance of measuring outcomes and engaging customers at a personal level. One example is Princess Cruises' marketing strategy, which calls for tactical e-mails to fill empty cabins and strategic e-mails to penetrate new markets. Using Alterian's Dynamic Messenger solution, Princess Cruises leveraged high-level analytics and message tracking to generate personalized content that dramatically increased customer engagement and response levels.
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