The relationship between e-mail and the offline world isn't always friendly. On one hand, there is e-commerce and e-mail, which have worked well together for a long time. But given that offline contributes 94% of total retail sales (Forrester Research, US Online Sales, 2009-2014), why aren't we trying harder to forge a friendship between e-mail and bricks and mortar?
CHANNEL INTEGRATION | E-mail Marketing Guide 2010 Tie e-mail
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