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About This Document: It may sound odd, but to minimize an activity that happens at the "end" of a subscriber's "lifetime," you must look at the beginning. Setting reasonable expectations and properly communicating your value proposition to the consumer can set the course for a decline in your attrition rates. Gaining permission is not enough.

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E-mail lists inherently shrink, fight the trend with analysis

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E-mail lists inherently shrink, fight the trend with analysis

STRATEGIC CONTENT | E-mail Marketing Guide 2010

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