When it comes to e-mail marketing, the quality and management of your list are essential. Ultimately, this means sending topic specific e-mails of high relevance to a portion of your list, instead of sending mass e-mails that may not be pertinent to all.
STRATEGIC CONTENT | E-mail Marketing Guide 2010 List Man
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"Strive for e-mail list growth, but don't sacrifice quality"Please download to view full document