As e-mail programs progress, remember basic practices

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					     STRATEGIC CONTENT | E-mail Marketing Guide 2010




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Description: * Include e-mails links in your social network pages. In a recent survey of 18,000 transactional e-mails by 35 of our clients, we found that on average, transactional e-mails that included links to social media sites have 55% higher click-through rates.
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