; Avis optimizes for mobile reading
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Avis optimizes for mobile reading

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The e-mail copy promoted the new iPhone app, including a link for a "free download." The copy read: "Dear [Name] Version 2.0 has Arrived! The next version of the Avis Reservation Application makes renting a car even faster." The top portion of the e-mail pointed to ways to reserve cars, find an Avis location or call Avis customer service, among other options.

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