"The generic, one-size [for] all stuff doesn't work anymore," adds Paul Rosenblum, VP, products and strategy at MyBuys, a company that specializes in personalizing e-commerce companies' customer messages for e-mail and the Web. "When you personalize e-mails, you get much higher open rates and much higher click-through rates. As consumers get more clutter in their inboxes, this is more important than ever," says Rosenblum.
FEATURE | E-mail Marketing Guide 2010 Personalized e-mails prove most eff
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