A: We chose not to be an agency of specialists. We might recruit specialists, but we'll make them generalists. We have some designers very skilled at digital, but there's not one who hasn't worked on traditional or at least brainstormed concepts for a traditional campaign. If you a have a copywriter working 90% of the time on one medium or discipline, that person is siloed. If teams work across all channels the same way a client does, then you're integrated.