The Creative: The DRTV spots combined direct response principles with a storyline that touched on pop culture memes to build on Kodak's "Print and Prosper" 2009 campaign. The commercial featured a kitschy "Printervention" where Kodak rescues a family from overpaying for high-priced inkjet printer ink by introducing them to the longer lasting ESP 3250.
60 | October 2010 | www.dmnews.com
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"Kodak stages 'Printervention'"Please download to view full document