When the financial crisis occurred, real estate was among the hardest hit industries. As a result, the playbook that real estate agents had followed throughout the profitable seller's market was suddenly obsolete, and a new set of challenges appeared. For Weichert Co, the key to survival was showing buyers the unbelievable opportunity created as a result of the changing market. With home prices and interest rates at their most affordable level in years and the government providing thousands to buyers, Weichert acted with a sense of urgency. The nationwide real estate brokerage quickly responded by developing sales, marketing, and training initiatives to capitalize on the opportunity.
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