Scott Waite, the CU's SVP/chief financial officer and CEO of Patelcorp Inc, Patelco CU's insurance CUSO, is among those who have purchased the pet insurance. Waite's experience as both a pet owner and pet insurance customer is enlightening. Patelco CU offers what Waite calls a buffet of pet insurance offerings through Pet First, with premiums ranging from $16.95 to $39.95 monthly. Another Northern California CU, Redwood Credit Union offers a similar range of services through ASPCA Pet Health Insurance. Bridgit Dempsey, insurance services manager at Redwood CU, says pet insurance is not a heavily penetrated product, but it's a good fit with the Northern California lifestyle of the CU's members, many of whom are animal lovers. Superior Credit Union was also looking to serve the pet-lover segment of its membership, but the financial institution has taken that effort to new heights. In July, Superior CU launched the Web site bankwithbella.com, through which it offers pet savings accounts, pet loans and pet insurance.
Marketing Pet Protection Some credit unions are rolling out animal-oriented products to reflect their members
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