Instead of relying on conventional forms of advertising, it may make more sense to turn inward, and implement an inside-out marketing strategy that uses your business as its own advertising platform to reach out to customers and generate an invaluable viral buzz on and off the Internet. The quick serve restaurant chain has reenergized its brand, built customer loyalty and reached out to young consumers by tapping into the iconic name recognition of one of the world's most famous board games.\n Social Media Is For Listening Too The social media is a great platform for spreading a positive image about your business, but its value certainly doesn't end there.
GUEST EDITORIAL You Are Your Own Advertising Platform When You Engage Customers Through Social Media The Decline Of Traditional Advertising Means Your Company May Often Have To Turn Inward When Reaching Out To Music Love
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