Blue Nile Inc. Swot Analysis
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Blue Nile Inc. Swot Analysis document sample
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Premium Company Profile: Blue Nile Inc
Description: Blue Nile plans to expand its global reach. The company expanded its international reach to 12 new
countries, Australia, Belgium, France, Germany, Hong Kong, Japan, Netherlands, New Zealand,
Singapore, Spain, Switzerland and Taiwan in February 2008.
Scope
- Contains corporate strategy, value chain presence and SWOT Analysis
- Provides detailed business description, segment analysis, 5-year financial trends, key products
and key competitors
- Includes information on suppliers/ partners, shareholding structure and key employees with
biographies
Highlights of this title
Blue Nile is an online retailer of diamonds and fine jewelry, with a special focus on engagement
rings and settings. The company customizes diamond jewelry based on the customers’ preference
through its ‘Build Your Own’ feature. This feature enables clients to customize diamond rings,
pendants and earrings.
Blue Nile plans to expand its diamond and jewelry offering in terms of price and product mix. In
line with the strategy, the company launched an exclusive range of rare fancy colored diamonds,
including diamonds in red and pink hues in May 2007.
Blue Nile operates in a highly competitive and fragmented market. The company faces competition
from diamond and jewelry retailers like Zale, Signet and Tiffany. It also faces competition from
department stores like JC Penney and Ann Taylor and other retailers like Sears Holdings and Retail
Ventures.
Key reasons to purchase this title
- Access all the important information and analysis on the company in a single report
- Understand company’s strengths, weaknesses, opportunities and threats along with business
strategy and value chain
- Gain access to company’s adjusted five year financial data along with key ratios and market
capitalization
Contents: Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 5
History 6
Company Locations and Subsidiaries 7
Products and Services List 8
Major Products and Services List 8
Brands 8
Competitors and Strategic Business Relationships 9
Key Competitors 9
Suppliers and Partners 9
Clients 9
Shareholding Structure 10
Strategy 11
Strategy 11
Corporate Social Responsibility 12
SWOT Analysis 13
Overview 13
Strengths 13
Weaknesses 14
Opportunities 14
Threats 15
Value Chain Analysis 18
Overview 18
Wholesale 18
Operations and Distribution 19
Sales 19
Key Employees 20
List of Key Employees 20
Key Employee Biographies 20
Appendix 26
Ask the analyst 26
Our consulting 26
Disclaimer 26
TABLES
Table 1: Blue Nile - Key Facts 5
Table 2: Blue Nile - List of Products 8
Table 3: Blue Nile - Key Competitors 9
Table 4: Blue Nile - Key Shareholders 10
Table 5: Blue Nile - SWOT Analysis Summary 13
Table 6: Blue Nile - Value Chain Analysis 18
Table 7: Blue Nile - Key Employees 20
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