Blue Nile Inc. Swot Analysis

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Premium Company Profile: Blue Nile Inc

Description:    Blue Nile plans to expand its global reach. The company expanded its international reach to 12 new
                countries, Australia, Belgium, France, Germany, Hong Kong, Japan, Netherlands, New Zealand,
                Singapore, Spain, Switzerland and Taiwan in February 2008.


                - Contains corporate strategy, value chain presence and SWOT Analysis

                - Provides detailed business description, segment analysis, 5-year financial trends, key products
                and key competitors

                - Includes information on suppliers/ partners, shareholding structure and key employees with

                Highlights of this title

                Blue Nile is an online retailer of diamonds and fine jewelry, with a special focus on engagement
                rings and settings. The company customizes diamond jewelry based on the customers’ preference
                through its ‘Build Your Own’ feature. This feature enables clients to customize diamond rings,
                pendants and earrings.

                Blue Nile plans to expand its diamond and jewelry offering in terms of price and product mix. In
                line with the strategy, the company launched an exclusive range of rare fancy colored diamonds,
                including diamonds in red and pink hues in May 2007.

                Blue Nile operates in a highly competitive and fragmented market. The company faces competition
                from diamond and jewelry retailers like Zale, Signet and Tiffany. It also faces competition from
                department stores like JC Penney and Ann Taylor and other retailers like Sears Holdings and Retail

                Key reasons to purchase this title

                - Access all the important information and analysis on the company in a single report

                - Understand company’s strengths, weaknesses, opportunities and threats along with business
                strategy and value chain

                - Gain access to company’s adjusted five year financial data along with key ratios and market

Contents:       Overview 1
                Catalyst 1
                Summary 1
                Company Structure 5
                Company Overview and Key Facts 5
                Business Description 5
                History 6
                Company Locations and Subsidiaries 7
                Products and Services List 8
                Major Products and Services List 8
                Brands 8
            Competitors and Strategic Business Relationships 9
            Key Competitors 9
            Suppliers and Partners 9
            Clients 9
            Shareholding Structure 10
            Strategy 11
            Strategy 11
            Corporate Social Responsibility 12
            SWOT Analysis 13
            Overview 13
            Strengths 13
            Weaknesses 14
            Opportunities 14
            Threats 15
            Value Chain Analysis 18
            Overview 18
            Wholesale 18
            Operations and Distribution 19
            Sales 19
            Key Employees 20
            List of Key Employees 20
            Key Employee Biographies 20
            Appendix 26
            Ask the analyst 26
            Our consulting 26
            Disclaimer 26

            Table 1:   Blue   Nile   -   Key Facts 5
            Table 2:   Blue   Nile   -   List of Products 8
            Table 3:   Blue   Nile   -   Key Competitors 9
            Table 4:   Blue   Nile   -   Key Shareholders 10
            Table 5:   Blue   Nile   -   SWOT Analysis Summary 13
            Table 6:   Blue   Nile   -   Value Chain Analysis 18
            Table 7:   Blue   Nile   -   Key Employees 20

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Description: Blue Nile Inc. Swot Analysis document sample