Blockbuster Job Application Forms

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							Welcome to 2010 Town
     Meetings!
Opportunity for All: How the
American Public Benefits from
   Internet Access at U.S.
          Libraries
We have witnessed the transformation
      State Library of Iowa
      of a community service
     Up until now, there has been
                        of Iowa
        State Libraryresearch about…
no scientific, national

• How do people use library computers?
• Why do people use library computers?
• How do using library computers affect
  people’s lives?
Opportunity for All: How the American Public
Benefits from Internet Access at U.S. Libraries




Key Findings and Highlights from the U.S. Impact Study research, released 3/25/10
Conducted by the University of Washington, sponsored by the Institute for Museum and Library Services
                               and the Bill & Melinda Gates Foundation
How the study was conducted
          Case studies: 4 libraries; 280 interviews
          Telephone survey: 2,045 users & 1,131 non-users
          Web survey: 401 libraries; 44,881 completed surveys
Library Users and Public Library Internet Users

                                        U.S. Population
                                       Age 14 and Older


                                       Library Visitors
                                      69% of population


                                Public Library Internet Users
                                     32% of population
                                   45% of library visitors
         State Library of Iowa
            The Iowa Angle


• 2,324,761 Iowans 15 and older (2000
  census)
• FY09-68% or 1,580,837 were library users
• If 45% of Iowa library users were library
  Internet users, then 711,377 Iowans used
  the service in FY09
• 711,377!
Public Library Internet Use by Age
             Access to the Internet


   78% have regular access at home, school, or work.



22% of users rely on the public library as their   sole source
for computer and the Internet.
Why people use library Internet computers
 even when they have their own access
    When I'm at home my brother is          I love "Google Earth"
   always hovering over me trying to        and can only access it
        get at the computer ...                at the library! My
                                            laptop at home (with
                                            a dial-up connection)
   I have also used the library for         doesn't have enough
  purchasing things online when I            processing power to
  wasn't sure about the security of             run it properly.
         my own computer.
                                               I use the library
  When I first moved, I was unable to get      computer when
   Internet connection at my home, so I          my computer
     used my local library's Internet for       lets me down.
               about 2 weeks.
Libraries and Librarians Make a Difference
                   “At home, if you run into a problem,
                      who are you going to turn to?”
67% of users
received one-on-
one help from
library staff or
volunteers.

14% of users
attended a
computer-related
training at the
library.
Types of Help Users Received from Librarians


                             Using computer equipment                                              51%
  Type of help received




                                    Using library website                                34%

                                   Printing or saving files                            32%

                               Finding a specific website                      22%

                                   Using office programs               13%

                          Connecting to library's wireless             12%


                                 Percent of help recipients who received a specific type of help
                                                     Library Internet Users Help Others
                                                                                           “I helped a friend track her Green Card
                                                                                         application through the State Department.”
                                           63% of users
                                           accessed library
                                           computers to help
                                           someone else.
User’s relationship to recipient of help




                                                  Family                        67%

                                                  Friend                    54%

                                               Stranger               31%

                                           Work related            21%


                                           Percent of users who provide help to others
The Importance of Public Library Internet
                Access
 Q: What do people accomplish with library
               computers?
 I print things since I don't have a   I use it to visit Fiction L to
printer, look up #s, maps, recipes,    get ideas on books I might
 weather, use BBB website, book         want to read. I often use
  hotels, purchase flight &/or bus          Microsoft Word to
  tickets, compare products, find        compose and print. I've
   out more info about products,       used it to look up criminal
manage my blockbuster account,             records and property
keep track of movies, learn about         assessments, research
 more ways to be green, listen to       travel, read arts reviews,
radio & watch music videos with           and print out articles.
            headphones...


               A: Just about everything!
                        Why Do People Use Library Internet
                                 Connections?
                               Social connection                                60%

                                      Education                     42%
Area of user activity




                                   Employment                   40%

                            Health and wellness                37%

                           Government and legal               34%

                         Community engagement                 33%

                             Managing finances          25%

                               Entrepreneurship    7%
                                                         Percent of all users
                       Education



                       Do homework                                   37%

42% of users   Learn about programs                                  37%

engaged in          Take online class                          24%
educational
activities     Apply for financial aid                  16%

                Apply for a program                   14%


                                         All education users
         How Libraries Help with Education

 I live sort of far   I am pursuing my master's degree at Drexel completely ONLINE.
  away; it takes        Most of my research and course postings occur at the library.
   me like a half
    hour to get
home. So lots of
 times I’ll come                                                           I completed
here and use the                                                           much of my
  computers to                                                             dissertation
 type things for                                                               at the
 school projects                                                               public
… Sometimes it’s                                                              library!
 much easier for
me to come here
      if I have
something in the
evening than go        Sometimes my son has homework to do on the computer, and I
all the way back      enter with him, and I’m with him there, and I have benefited a lot
       home.                                  from that really.
                        Employment


40% of users                Search for job
                                                                     76%
engaged in                    opportunity
employment
                      Research job-related
activities                    information
                                                               61%



3.7 million             Work on a resume                 47%
people got hired
after using library    Receive job-related
                                               25%
                                  training
computers to
submit
applications                                 All employment users
        How Libraries Help with Employment
          How Libraries Help With Jobs
If you’re just out there
filling out applications and       I printed out business
walking around, you get so            cards on the color
tired and you give up…But          printer. I was recently
in the library, you can do        laid-off and having this
what would take you a              resource available has
week to do in one day.            helped me a great deal
                                      in my job search.




I am a developer and the
 library has been a major
help in making resources            I used the computer
available that I needed to            to take Continuing
   keep up with current             Education credits for
        technology.                   my job as a nurse.
                     Health & Wellness

                          Learn about illness                                  83%
37% of users                Learn about diet                             57%
engaged in health
& wellness             Learn about a medical
                                                                       54%
                                  procedure
activities
                      Learn about medication                       51%

11.4 million              Learn about fitness
                                  or exercise
                                                                 45%
people changed
                      Find information about
their exercise         a health care provider
                                                           36%
habits after using
                         Find information on
library computers           health insurance
                                                      29%
to learn about
                        Find a support group    17%
fitness
                                                      All health users
 How Libraries Help with Health & Wellness
          How Libraries Help With Jobs
                                 Our son had ringworm
   We as a family also go      and we didn’t even know
 look up different recipes     what that was. We looked
  for healthy cooking and         online and put in his
family exercise and social     symptoms and everything
  activities for our family     and then it told us what
    and grandchildren.         he had, told us what kind
                                of medicine to give him.
                                Because we didn’t know
                                 what he had at all. We
                                  thought it was just a
                                      regular rash.
   I access my health-
 insurance provider to
  schedule and cancel          I had breast cancer so I’m
   appointments and              able to talk with groups
 submit health-related            of women who’ve had
        questions.               breast cancer. It’s easy.
                                         It’s free.
                    E-Government


34% of users      Learn about laws or regulations               60%

accessed
government                         Get gov't forms             58%

and legal
services               Learn about gov't program               56%


                    Get help from gov't official or
Of those, 40%                  agency
                                                              53%

helped a family
member, friend    Learn about permits or licenses       44%

or stranger
                   Look for advice with legal issue   38%
   How Libraries Help with E-government
       How Libraries Help With Jobs
    There were online
forms [a family] had to
 fill out, but they didn’t
 speak English that well
  so we had to get visa
     renewal forms for
            them.




 I remember after Hurricane Katrina the hotels were so full,
 people just kept coming and there was an older gentleman
   here. We had him on a research computer and our staff
          helped him fill out the FEMA paperwork.
                  And More!!!
                                   Sometimes I’ll do online bill
                                   payments for my computer,
33% of users      We used the
                                    for other credit cards, and
                                   I’ll check my bank balance.
engaged in         Internet to      That’s a normal day at the
Community or   develop a working              library.
Political         donor list to
activities      provide funding
                      for an
                 international
25% of users    problem solving
                                     I watched all the debates
                                      online… because I don’t
conducted        competition.
                                         have a television.
Financial
activities
            Thank you, library staff!!

                                   Asked what difference
                                  the computers make to
Survey respondents                   his life, 44 year old,
repeatedly emphasized              recently unemployed
                                 Ewan replied, “Just about
their gratitude to their local     everything, I would’ve
library staff for outstanding       never had access to
service and the ways their        email. I would’ve never
                                   been able to do a job
lives were enhanced, both           search. The library is
personally and                             essential.”
professionally.
                  Closing

• We hope that this information will give
  you talking points about the critical role
  your library computers and Internet
  connections play in your community.
• The full report is available online at
  http://tascha.washington.edu/usimpact
• Web address is also in the Cityscape
  article.
• And take a look at the Toolkit.

						
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